OAKMONT, Pa. — The U.S. Open’s newest VIP luxury offering is sold out this week—and turning heads—despite its ultra-high price tag.
After a successful debut at the 2024 tournament at Pinehurst No. 2 in North Carolina, the 1895 Club has returned, offering fans at Oakmont Country Club the most premium amenities at the most premium prices.
Weekly passes to the two-story, all-inclusive hospitality buildout cost $6,500, and daily tickets ranged from $800 for Wednesday’s practice round to $1,800 for the prime weekend badges. That’s the most-expensive ticket available for the general public. The club sits between holes 14 and 15, and from its balcony has a panoramic view of the entire course, thanks to the lack of trees at Oakmont.
“We used to build our hospitality out in the middle of nowhere and say, ‘O.K., you got air conditioning,’” USGA managing director of partnership and hospitality Bryan Miranda told Front Office Sports. “Now it’s all about the most premium view you can get on the most premium level.”
White-glove restaurant service is available on the first floor, while the second level has more of a sports bar vibe. The USGA sold out of the 650 tickets it made available each day during all four competition rounds. Wednesday, the first day the 1895 Club was open, did not sell out. At Pinehurst last year, the 1895 Club’s capacity was 400 people per day.
New-Age Spending
Expansive corporate hospitality tents have long been a mainstay at most golf events, as tournament sponsors get the most premium spots to entertain clients. But golf’s major championships have been hopping on the recent trend of daily offerings that allow anyone to purchase similar luxury tickets.
At the PGA Championship in May, a 500-person Club PGA premium offering sold daily tickets for $1,250. At The Masters, Augusta National debuted a second floor at Map & Flag, which cost $17,000 for a weekly ticket.
