• Loading stock data...
Tuesday, November 5, 2024
The Best Employers in Sports survey is open through Nov. 6 Learn More

Adidas Cuts Ties With Kanye West

  • Ye recently made anti-Semitic comments on social media platforms.
  • Adidas called the comments “unacceptable, hateful, and dangerous.”
Calvin Mattheis/Imagn

Adidas is ending its relationship with Ye, formerly known as Kanye West.

The move comes after the rapper and designer, whose Yeezy brand was produced and distributed by Adidas, made antisemitic comments on social media platforms.

The German company stated that Ye’s comments are “unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect, and fairness.”

  • Adidas will immediately halt production of Yeezy-branded products and end the Adidas Yeezy business.
  • Adidas, which reportedly owns the designs, will also stop all payments to Ye and his companies.

The sportswear brand put its relationship with Ye under review earlier this month after trying to resolve disputes privately. At one point, Ye accused Adidas of stealing his designs.

Dropping Ye is expected to bring a $247 million hit to Adidas’ 2022 net income, and one report suggests it’s close to a $10 billion decision.

Adidas reportedly earned royalties of around 15% on Yeezy product sales from the partnership, which accounted for as much as 8% of Adidas’ sales, according to a recent report from UBS analysts.

Adidas will provide more information in its third-quarter earnings announcement on Nov. 9.

Ye’s Year

Adidas isn’t the only company dropping Ye, who also recently wore a “White Lives Matter” shirt. 

Gap ended its relationship last month, before Creative Artists Agency dropped Ye as a client, film and television studio MRC Entertainment scrapped a completed documentary about him, and Balenciaga and Vogue cut ties.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 4, 2024; Durham, NC, USA; Duke Blue Devils guard Cooper Flagg (2) is introduced to the fans during Countdown to Craziness at Cameron Indoor Stadium.

All Eyes on Cooper Flagg As College Basketball Tips Off

He makes his NCAA debut with Duke on Monday.

Saints Fire Dennis Allen: NFL’s Coaching Carousel Spins Early

The now-former Saints coach was in the third season of a four-year contract.

Sports Drive Fox Corp.’s Revenue Despite Election Ad Overload

The Fox Sports parent posted increases in revenue and earnings.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
podcast thumbnail mobile
Front Office Sports Today

Surprising Start to MLB’s Offseason

0:00

Featured Today

Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.

Mission Swing State: College Football’s Political Advertising Battle

Trump, Harris, and the PACs that support them are utilizing the sport.
October 31, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.
Donald Trump holding a basketball in the White House
October 30, 2024

Mavericks Owner’s $100 Million Trump Donation Dwarfs All Other Sports Owner Political Giving

Dr. Miriam Adelson is one of the most powerful donors in U.S. politics.
Oct 19, 2024; Gainesville, Florida, USA; Florida Gators quarterback DJ Lagway (2) shakes hands while entering the locker room after a game against the Kentucky Wildcats at Ben Hill Griffin Stadium.
October 28, 2024

NIL Director Is the Trendy New Job in College Sports. But the Role Is Chaos

Athletic departments nationwide are hiring for what’s become their most important position.

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.
October 17, 2024

Netflix Shares Rise on Strong Earnings As Christmas NFL Games Lie Ahead

The next two months will include the Tyson-Paul fight and the NFL Christmas Day games.
October 18, 2024

Skechers Wasn’t Cool. Then NBA Stars Started Wearing Them

The brand is not traditionally cool. Embiid, Randle, and others don’t care.
Sponsored

World Series Delivers High-Demand Marquee Matchup

The hype around the World Series matchup drove ticket prices to record levels—but the Dodgers’ dominance quickly quieted the fervor.
September 21, 2024

Fanatics’ NHL Jersey Plan

The sports merchandising giant rolls out four tiers of redesigned NHL jerseys.
A view of a Nike retail store in New York City.
August 15, 2024

Nike Shares Surge As Bill Ackman Invests, Igniting Turnaround Hopes

The billionaire hedge-fund executive holds significant influence in the market.
Topgolf
August 7, 2024

Callaway ‘Disappointed’ With Topgolf, Exploring Spin-Off

Callaway announced a strategic review of Topgolf during its Q2 report.