Wednesday, June 3, 2026

Serena Collectibles Spike on eBay After Retirement Announcement

  • Sales of Williams collectibles surged 968% on its platforms on August 9.
  • Searches of “Serena Williams” surged 771% on the website.
Danielle Parhizkaran-USA TODAY SPORTS

Serena Williams’ retirement announcement sparked a frenzy in the market for her collectibles.

E-commerce giant eBay reported to Front Office Sports that sales of Williams collectibles surged 968% on its platforms on August 9 — the day the all-time tennis great announced her retirement from the sport.

Specifically, Williams trading cards saw a 713% increase in sales. Searches of “Serena Williams” surged 771% on the website.

A search on the site currently yields some lucrative results: The single highest-priced card on the site is being offered at $125,000.

That may be a bit ambitious given the going rate for some of Williams’ memorabilia.

In Jan. 2022, a 2003 NetPro Serena Williams Rookie Auto card sold for close to $40,000, while a 2003 NetPro Glossy Elite Serena Williams Rookie PSA 10 sold for $27,500 in Sept. 2021.

However, given this week’s massive news, the price to own a piece of tennis history could only be on the rise.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 3, 2026; Paris, France; Maja Chwalinska of Poland tosses the ball to serve during her match against Anna Kalinskaya on day 10 at Stade Roland Garros.

French Open’s Cinderella Runs May Not Play in Wimbledon

Wimbledon finalizes its entries in mid-May, before the French Open ends.

Russia–Ukraine War Takes Center Stage at French Open

Aryna Sabalenka lost to Russian Diana Shnaider in the quarterfinals Wednesday.
Serena Williams with her daughter Olympia, left, cheers for the Los Angeles Golf Club who won the TGL finals against Jupiter Links GC at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.

Serena Williams Confirms Tennis Comeback With Doubles Wild Card

The 23-time Grand Slam winner will play at the Queen’s Club Championship.

French Open Will Crown First-Time Men’s and Women’s Champs

The men’s side will have a first-time Grand Slam winner.

Featured Today

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf, Lifestyle, and Licensed Sports

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.