Sony Seizes PC Gaming Market with New Brand

Sony is expanding its reach within the PC gaming market with the launch of Inzone, a new gaming hardware brand that will debut July 8. 

Inzone arrives after Sony announced in May that it projects to pocket $300 million from PC gaming titles in the coming fiscal year. The tech giant, which reported $80 million in PC net sales in FY2021, forecasts a significant jump thanks to its agreement in January to acquire Bungie — the original creator of “Halo” — in a deal valued at $3.6 billion. 

Sony will kick off Inzone with three gaming headsets retailing between $99 and $299, as well as two 27-inch gaming monitors, one in 4K. 

• Inzone will allow Sony to further take advantage of the $41 billion PC games market.
• It also puts Sony in direct competition with PC hardware giants Lenovo and Razer. 

The new venture will also help alleviate strain on Sony’s gaming business due to the semiconductor shortage plaguing the tech industry, which has hampered PlayStation 5 sales. 

Sony shipped 2 million PS5 consoles in fiscal Q4, bringing its total shipped to 19.3 million. In FY2021, Sony shipped a total of 11.5 million PS5 consoles, missing its target of 14.8 million. 

Self-Investment 

Sony is making an effort to invest in itself.

In May, the company said it will allocate roughly $300 million toward improving its existing software development and expanding its gaming business for the PlayStation 4 and PS5.