• Loading stock data...
Monday, May 6, 2024

NFT Collectors Racing for Horses

  • ZED has changed how consumers interact with NFTs.
  • It's structured so consumers not only collect NFTs but use them to compete against other digital owners.
ZED/Design: Alex Brooks

ZED, a blockchain-based digital horse racing game, has changed how consumers interact with NFTs.

The game is structured so consumers not only collect NFTs but also use them to compete. In this case, users purchase, breed, and auction digital horses, which are then used to race against other owners’ digital horses. 

ZED horses have five different properties that help determine their value and rarity: bloodline, breed, color, gender, and genotype. The abundance of potential racehorse combinations makes ZED a dynamic and unique NFT venture. The racehorses can be purchased in packs similar to NBA Top Shot.

Only 38,000 horses will ever be created on ZED. The last drop contained 500 racehorses and sold out in less than 3 hours. The most sought-after breed of racehorse – the ZL – sold out in less than 60 seconds.

Each race is limited to 12 horses, with eight randomly assigned spots and four buy-in positions that create another revenue stream for the platform. In February, ZED also partnered with esports betting and entertainment company Unikrn. 

“We’re trying to bridge the gap between modern-day wagering and blockchain,” Unikrn CEO Rahul Sood told CoinDesk.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mystic Dan

Kentucky Derby Roars Back With Big TV Numbers, Inks NBC Extension

The Triple Crown horse race posts an extended set of audience and betting increases.

Kentucky Derby Begins New Wave for Triple Crown Race Tracks

Churchill Downs is unveiling a brand-new paddock after $200 million of renovations.

The 25 Fastest Finishes in Kentucky Derby History

Secretariat holds the fastest finishing time in Kentucky Derby history.

Iowa Athletes Sue State, Citing ‘Unconstitutional’ Tracking of Gambling

They claim investigators didn’t get warrants, misled about the purpose of questioning.
podcast thumbnail mobile
Front Office Sports Today

Phil Simms on His CBS Departure and Today’s NFL

0:00
0:00

Featured Today

May 6, 2023; Miami Gardens, Florida, USA; Red Bull driver Max Verstappen (1) of the Netherlands walks through the garage area following qualifying for the Miami Grand Prix at Miami International Autodrome.

Max Verstappen Is Unstoppable. Is That Hurting F1 With New American Fans?

Formula One could be facing an inevitable plateau in the United States.
Apr 17, 2024; Tempe, Arizona, USA; Arizona Coyotes left wing Lawson Crouse (67) celebrates after scoring a goal during the third period against the Edmonton Oilers at Mullett Arena.
May 4, 2024

Everything to Know About the Coyotes’ Second Chance at NHL Life

The clock is ticking in order to restart a Phoenix expansion team.
April 28, 2024

Just Like We Drew It Up? Stadium Renderings Can Excite, Confound, and Anger

During a historic wave of development, drawings wield more power than ever.
The scene in the green room behind the NFL Draft Theater in Detroit on Tuesday, April 23, 2024. Thirteen college players who will be picked in the first round will be waiting in this large room with friends, family, agents and college coaches on Thursday night.
April 27, 2024

More NFL Draft Prospects Are Staying Home, and TV Networks Are Adjusting

Whether making or missing out on millions, more prospects are staying home.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers
The Adidas ball has changed over the years.

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Creating Fan-Centric Content With AI

WSC’s highlight automation improved the speed of ESPN’s content creation.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
Sponsored

Re-Imagining Storytelling With AI

Amy Anderson, Head of Content Strategy at NASCAR Studios, discusses the role of AI technology in developing and growing new content.
Arial view of Audi testing track
December 4, 2022

Audi Gears Up for F1 with Major New Facility

Audi is building a 10,000 square-foot building to support its F1 efforts.
Woman wears Meta Quest headset while working out to have virtual reality exercise session
November 22, 2022

Meta’s Plans for VR Fitness Could Hit Snag

A government agency is looking to block an acquisition by Meta.
Nike phone advertisement
November 15, 2022

Nike Jumps Further into Metaverse With Virtual Sneaker Platform

The world’s largest sportswear company is taking its talents to the metaverse.