Sam Porter joins Front Office Sports to break down one of the most interesting sports investment stories flying under the radar right now. His ownership group, which already includes Ryan Reynolds, Rob McElhenney, Justin Verlander and Kate Upton, recently rebranded a 40-year-old Colombian soccer club into Inter Bogota and the team is currently sitting in first place in the Colombian league.
Porter explains why Latin America is the most underinvested sports market in the world, how the Wrexham model is being applied in Bogota, why celebrity ownership actually works when the celebrities genuinely care, and what private equity getting into professional sports means for the future of the entire industry.
He also opens up about the pipeline strategy connecting Inter Bogota with Club Necaxa in Liga MX and Wrexham in England, the docuseries in development, the jersey launch into space, and why he thinks Latin American soccer leagues are still just scratching the surface as investment opportunities.
