• Loading stock data...
Wednesday, December 11, 2024
The 2024 Best Employers in Sports Award winners have been announced! See the full list of winners

Touchpoints and Turkey: How the Holidays can be the Perfect Conversation Starter

This article is powered by the SMU Sport Management Program.

By: Jason Stein, @JStein209

Having touch points are crucial when reaching out to people in the sports industry. (Image via https://prorelevant.com/)

In the executive search and staffing industry, the period between Thanksgiving and New Years can reveal just how volatile the professional job market can be. On one hand, many hiring managers are closing the books on the year and mixed in with time off and travel over the holidays, many new job hiring decisions are put on hold throughout the end of the year. On the other hand, many businesses find themselves with a surplus of funding and will allocate hiring managers an end of year budget to specifically be used for hiring, thus triggering a mad dash to staff up the team before the new year and the new budget kicks in.

Over the past several years, personally supporting both federal and commercial based businesses of all sizes from start ups to companies earning anywhere from $100M to upwards of $1B in annual revenue a year, hiring trends are quick to reveal themselves. A fascinating part of working in the executive search industry, after talking with thousands of professionals across a variety of job verticals, is noticing the ability of how top tier talent can consistently differentiate themselves and stand out amongst their industry peers.

At any given time, a good majority of professionals are reluctant to take even an introductory call on a new opportunity until they are truly considering making a change to find that next challenge. Of course there is absolutely nothing wrong with a professional who keeps their head down on their current workload and blocks out all the potential distractions. That said there are flaws to keeping the blinders on too tight or for too long towards outside opportunities.


Oftentimes people tend to get overly caught up in their current position only to find themselves in a more urgent circumstance to find a new position down the road due to a layoff, end of contract, unexpected personal relocation, etc. As we prepare to turn the calendar into the last month of the year, and while I’m sure everyone still has their belt one notch looser then usual after the Thanksgiving feast, below is some additional food for thought.

The premise here is to help people gain a new perspective on the ‘job search’ process and how this process should ultimately be viewed as a year round proposition. Over the next few weeks I will be providing additional commentary and suggestion points on how the final month of the year can be leveraged as a tool for you to use to advance your career and identify your next job opportunity, whether that be in 2017 or further into the future.

‘Touchpoints’

The end of the year is a time that blatantly creates a stable of opportunities for anyone to reach out, network and catch up with professionals across the board. In addition to the holidays, and specifically in sports, there are plenty of touch points you can use this time of year to reconnect with people you haven’t spoken with lately. It is naturally tough to keep up with everyone at all points in the year, but leveraging touch points is a simple way to ensure you are able to stay in touch with everyone, letting them know that although you may have not spoken in a while, they are certainly on your mind.

With the NBA and NHL seasons now nearly a quarter of the way into the season; both the NFL and NCAA football seasons winding down; NCAA Basketball tipping off and MLB teams preparing for winter meetings in a few weeks, there are more then enough touch points for you to use to (re)-break the ice with professionals across the industry. Take this time of year to shoot over a congratulatory note to someone on a great season or, better yet, reach out and call someone who may be going through a rough stretch after an underwhelming year.

While it is preached in sports business not to allow the team’s success affect your personal performance, there is always relevancy in business. Whether it’s someone in ticket sales, sponsorships, marketing, or PR, everyone feels the affect of a good or bad season. While simply reaching out to someone to wish them a happy holiday may not land you your dream job, most people will remember theses small tokens of gratitude. Nobody wants to become the person that people recognize as someone that only reaches out to them when they are in need of a ‘friend,’ and a good way to avoid that can be to ensure you are leveraging year round touch points and making this a more consistent part of your networking routine.

In coming around full circle, the ability to leverage touch points is the perfect opportunity for you to become more subconsciously engrained in the minds of professionals across the globe. This quickly can prove to become invaluable the more active you are in searching for a new position. Remember, while this time of the year during the holidays brings about many touch points, this is something you should be doing year round. And as the saying goes, “success is the sum of small consistent efforts repeated daily,” so go ahead and reach out and touch someone today, as they will likely one day be the person you are able to turn to in times of need.

Jason is the Director at Sports Business Solutions, a sports consultancy firm based in Phoenix, AZ that provides sales training, consulting, and recruiting services for sports teams, properties and college athletic departments. For more information on job opportunities in the industry, make sure you are keeping up with Sports Business Solutions. Have any questions for Jason regarding current job openings? Feel free to use this article as your ‘touch point’ and send him a note at Jason@sportsbusiness.solutions.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

6 Sports Business Books That Should Be on Your Holiday Wish List

Having trouble with your holiday wish list? Be sure to ask for these highly recommended sports business books that will surely help your career.

Mastering LinkedIn: Personal Branding Tips for Sports Business Professionals

Are you using LinkedIn properly? If not, it could be the difference in landing your next dream job or being left on the sidelines. 

How to Master the First Month in a New Sports Business Job

Scoring a new job in the sports business industry is worthy of a pat on the back. Just remember, though, that’s when the real work begins. 

Four Ways to Make Breaking into the Sports Business Industry Easier

Is there a real secret to breaking into the sports industry and setting yourself up for success? We have four.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.