Friday, October 23, 2026

MLB’s TV Hot Stove Market Heating Up

New MLB rights partners are poised to compete with incumbent networks for TV talent.

Nov 19, 2025; Dallas, Texas, USA; Los Angeles Dodgers pitcher Clayton Kershaw looks on during the second quarter between the Dallas Mavericks and the New York Knicks at the American Airlines Center.
Jerome Miron-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The MLB hot stove market for TV game/studio analysts is heating up this offseason as new billion-dollar media-rights partners start recruiting talent.

New MLB partners NBC Sports and Netflix will be bidding for new and current talents against incumbents ESPN, TBS, MLB Network, and Apple.

A surging MLB will enter the new season with more business momentum than in recent years. Similar to last year’s NBA gold rush, when new rights partners NBC and Amazon Prime Video grabbed dozens of talents, most hires will probably be newly retired MLB stars who provide a fresh-off-the-field perspective. 

But there will also be other TV free agents seeking greener pastures. And those with expiring contracts who see this offseason as the best window in decades to seek opportunities.  

“Suddenly, it’s a great time to be a baseball talent,” one TV executive tells Front Office Sports. “Those NBA guys made out like bandits last season.”

Here are 12 names to keep an eye on as MLB’s rights partners fill their TV benches before Opening Day on March 25, 2026:

Clayton Kershaw: The newly retired Dodgers superstar looks like the overall No. 1 pick on the TV board. Coming off his third World Series championship, the three-time Cy Young Award winner raised eyebrows by declining a job in the front office to spend more time with his family. (He and his wife are expecting their fifth child). Kershaw could give viewers insight into the current Dodgers dynasty as well as Shohei Ohtani—the modern-day Babe Ruth. But several sources believe he wants to step away from the game, much like Derek Jeter did after his retirement. “He’d be great. He’s done a lot of work being mic’d up and had fun on Dodgers and national telecasts,” said one TV executive. “The question now is: Does he want to go right back into it?”

Anthony Rizzo: His outgoing personality makes him perfect for TV. The 36-year-old’s experience with the Yankees and Cubs makes him a fan favorite with TV viewers in New York and Chicago, the country’s first- and third-largest TV markets. The 2016 World Series champion with the Cubs can dissect the pressure of playing on the biggest stage. The veteran first baseman dipped his toe into the water as a pregame studio analyst with TBS this season. “Rizz played the New York media better than anybody—and that’s not easy,” says a source. “He always had a smile on his face.” But another TV executive wasn’t so optimistic. “Rizzo wants in. But he’d need to put in the work—and open up more.”

Todd Frazier: This Jersey guy, nicknamed “The Toddfather,” comes off like a regular Joe talking baseball over a beer. The 39-year-old pride of Rutgers University made his bones calling a wild-card playoff game for ESPN this fall. Frazier, a Home Run Derby winner, returned to his roots to call the Little League World Series for the four letters. The former Reds, Yankees, and Mets slugger also pinch-hit for YES Network’s studio coverage of the Yankees.

Foul Territory: The digital MLB show is hosted by Scott Braun with rotating former players, including Todd Frazier, A.J. Pierzynski, Erik Kratz, Cameron Maybin, Trevor May, Jason Kipnis, and Jonathan Papelbon, along with insider Ken Rosenthal, former GM Jim Bowden, and former manager Buck Showalter. The show has lively discussions, and it also gets big-name interviews and makes news out of them. In a world where Netflix is adding sports podcasts and NBC has relaunched NBC Sports Network with some talk content during weekdays, this program is worth considering. 

Ozzie Guillén: If there’s a baseball version of Charles Barkley, it’s Guillén. The former White Sox shortstop who won a World Series as manager of the team in 2005 is a great studio analyst for White Sox games on CHSN, mixing a combination of humor and sharp analysis. 

Evan Longoria: The former Rookie of the Year played in two World Series with the Rays. The telegenic 40-year-old “Longo” also drew endorsement deals with Gillette and New Era hats. Yes, his bare-handed catch that went viral for Gillette was staged. No, he’s not related to Eva Longoria.

Nick Swisher: Swisher, who was previously an analyst for Fox Sports, is a gregarious storyteller with the added benefit of having been an All-Star and World Series champion with the Yankees. 

David Ross: Ross won World Series championships with the Cubs and White Sox in a catching career that spanned from 2002 to 2016. He later became the Cubs manager. He has an endearing personality and a wealth of baseball knowledge. 

Joe Maddon: If Maddon doesn’t return to the bench as a manager, the 2016 Cubs World Series champion skipper could be an excellent analyst on games or in the studio. He already hosts a podcast, The Book of Joe, alongside veteran MLB reporter Tom Verducci. 

Doug Glanville: His analytical style positions him for bigger things at ESPN—or elsewhere. The 55-year-old joined ESPN in 2010 for a seven-year run before returning in 2019. He’s a published author and part-time professor. How many baseball analysts can boast they graduated from Penn with an engineering degree?

David Samson: Networks have been hiring front office insiders to help break down the business minutiae of their leagues—for instance, NBC recently hired former Hawks exec Grant Liffmann. The former Marlins president who hosts Nothing Personal on Meadowlark Media would be primed for a studio role. 

Hunter Pence: The two-time World Series champion with the Giants joined ESPN’s studio coverage during the wild-card playoffs this year. The 42-year-old boasts the type of quirky personality TV producers love.

This field is for validation purposes and should be left unchanged.

Sign up for the
Tuned In Newsletter

Get the latest sports media scoops & insights straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mat Ishbia

Suns Owner Mat Ishbia: Steve Ballmer Is a ‘Great Owner’

“That was a misstep by Steve,” Ishbia told FOS about the situation.
Oct 22, 2026; Milwaukee, WI, USA; The Tampa Bay Rays at American Family Field during a workout session before the 2026 World Series. Mandatory Credit: Michael McLoone-Imagn Images

World Series Game 1 Tickets Dip but Remain on Record Pace

Game 1 remains in line to have the highest World Series get-in price.
Former Major League Baseball Commissioner, Bud Selig, left, is introduced by Brewers broadcaster Brian Anderson at the Clinton Rose Senior Center on July 20, 2026, at a program to celebrate and honor the 755th home run of Hank Aaron from 1976. The event featured the viewing of a textile mural created by local artist, Rosy Petri.

Selig Argues for MLB Salary Cap: ‘You Have to Make Adjustments’

Selig unsuccessfully sought a cap while he was the Brewers owner.

NBC: NBA Opening Night Tip-Off Most-Watched Ever

The Sixers-Knicks game drew 7.7 million viewers.
podcast thumbnail mobile
Front Office Sports Today

10/23/26 – JJ Watt Takes CBS Chair, FIFA Rights Shake-Up, Small-Market World Series

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Zach Lowe Sean Fennessey The Ringer

Substack: No Deal With The Ringer, Even as Talent Flocks to Platform

Zach Lowe is the latest Ringer talent to launch a Substack newsletter.
NBC Sports Logo
October 22, 2026

Comcast-NBCUniversal Split Comes With $1B Cost, Layoffs

The NBC Sports parent company will take on a hefty restructuring charge.
Troy Aikman
October 22, 2026

Examining Troy Aikman’s Options After J.J. Watt-CBS Deal 

Aikman has yet to receive a formal offer to return to ESPN.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
October 22, 2026

FIFA’s World Cup Rights Shake-Up Could Favor NBC Over Fox

It’s bad news for Fox and great news for Telemundo’s parent, NBC.
Aug 3, 2024; Canton, OH, USA; Houston Texans former defensive end J.J. Watt in attendance at the Class of 2024 Pro Football Hall of Fame enshrinement ceremony at Tom Benson Hall of Fame Stadium. Mandatory Credit: Charles LeClaire-USA TODAY Sports
October 22, 2026

NFL TV’s Analyst Market Tightens as CBS Extends JJ Watt

Watt is officially Tony Romo’s full-time replacement at CBS.
Oct 15, 2026; Los Angeles, California, USA; MLB on Fox broadcasters Kevin Burkhardt, Alex Rodriguez, David Ortiz and Derek Jeter during game four of the NLCS for the 2026 MLB Playoffs at Uniqlo Field at Dodger Stadium.
October 22, 2026

Fox, MLB Look to Counter Lower World Series Expectations

MLB is riding a wave of postseason audience expansion.
October 21, 2026

NFL Claims ‘No Concern’ About Aikman’s Issues With Buck, ESPN

Aikman’s contract expires after the Super Bowl.