• Loading stock data...
Wednesday, June 18, 2025

Panthers Repeat as Stanley Cup Champs, Buoyed by Bold Deadline Move

The surprise trade for Brad Marchand played a major role in Florida’s back-to-back NHL titles. The second consecutive win also sets the stage for the league’s potential Southern expansion.

Sam Navarro-Imagn Images

The Panthers are back-to-back Stanley Cup champions. Hoisting the cup on their home ice in Sunrise, Fl. after a rematch of the 2024 Finals, Florida became the 10th NHL franchise to win two consecutive championships. 

Panthers center Sam Reinhart scored 4:36 into the game. It was the only goal Florida would need in a 5–1 win, but Reinhart added three of the other four.

Sam Bennett won the Conn Smythe Trophy as the MVP of the Stanley Cup Playoffs, but the Mar. 7 trade that sent Bruins captain Brad Marchand to the Panthers also proved to be key for Florida. Marchand, who helped lead Boston to the 2011 Stanley Cup win early in his 16 years with the Bruins, landed in the Sun Belt in exchange for a conditional second-round pick in the 2027 NHL Draft. The cap hit for the Panthers was about $3.1 million, as the Bruins retained 50% of Marchand’s $6.125 million salary.

The roster move defined the Panthers’ regular-season push into the playoffs and their Stanley Cup–winning postseason run: the 37-year-old Marchand finished the postseason with 10 goals and 10 assists, including two goals in Saturday’s penultimate game. Marchand’s Game 5 performance marked an NHL record: the forward became the first player to score at least five goals in two different Stanley Cup Finals series with two separate teams.

Yet the dramatic Finals—which included three overtime games, heated and high-scoring performances, the first Cup rematch since 2009, and the star power of Connor McDavid and Matthew Tkachuk—delivered uneven ratings in the U.S.

Through Game 5, overall viewership has averaged about 2.5 million—down 28% from a year ago and 5% from 2023, when the network last carried the Stanley Cup Final. Compared to the 2024 postseason, TNT and ESPN each saw viewership declines; both conference finals, for instance, experienced double-digit dips. (Canadian audiences, however, have been strong, with Sportsnet and CBC viewership seeing a 2% bump over last year.) Conspicuously absent from the playoffs were the major television markets of New York, Boston, and Chicago—no U.S. Original Six franchise made the postseason.

The declining ratings are particularly pertinent because of February’s 4 Nations Face-Off, which replaced this year’s All-Star Game. The international best-on-best tournament, featuring Canada, the U.S., Sweden, and Finland, drew massive audiences; the final on ESPN between Teams Canada and USA became the NHL’s biggest U.S. broadcast ever with 9.3 million viewers. But the event’s runaway success—alongside the completion of Alex Ovechkin’s GR8 Chase to become the top-scoring NHL player—did not result in increased postseason viewership.

Florida’s continued dominance, however, could be a boon for the growth of hockey in the American South—a significant opportunity for the NHL—especially as Atlanta pushes to secure a new franchise in the potential next era of league expansion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 16, 2025; Omaha, Neb, USA; Arkansas Razorbacks starting pitcher Gage Wood (14) celebrates completing a no hitter against the Murray State Racers at Charles Schwab Field.

College World Series Enters Cinderella Era

A series of upsets gives the fast-growing event a new look this year.
Lydia Ko

PGA Championship Ties U.S. Open for Richest Purse in Women’s Golf

This week’s tournament will offer $12 million in prize money.

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.

Featured Today

Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
June 6, 2025

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.
August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
June 6, 2025

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
Jun 7, 2025; Harrison, New Jersey, USA; Kansas City Current forward Flora Marta Lacho (30) passes the ball as NJ/NY Gotham FC midfielder Jaelin Howell (7) defends during the second half at Sports Illustrated Stadium.

Gotham FC Owner Wants to Apply Peloton Instructor Model to NWSL Players

“We need to inject our Gotham stars into New York culture.”
June 16, 2025

Ohtani’s Return to Pitching Brightens Spotlight on MLB’s Biggest Star

The Dodgers superstar is back to pitching, several weeks ahead of schedule.
June 16, 2025

Devers Deal Gives Giants Star Hitter After Free-Agency Rejections

The Devers deal shows a heightened aggressiveness from a former league power.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
June 15, 2025

Red Sox Trade Rafael Devers to Giants in Shocker

Devers just signed a 10-year, $313.5 million extension in 2023.
June 13, 2025

Thunder Win Sets Up First 6-Game NBA Finals in 4 Years

It will be the first Finals series of at least six games since 2022.
June 13, 2025

Liverpool Sets Transfer Fee Record With $157M Florian Wirtz Deal

The Premier League champion makes a record outlay for a German midfielder.
Shemar Stewart
June 12, 2025

Why Shemar Stewart Is Doing the Rare NFL Rookie Holdout

Stewart was the Bengals’ first-round pick in April’s NFL Draft.