Wednesday, April 15, 2026

March Madness Meets Portal Pandemonium: The New Era of Hoops

After a turbulent and historic transfer-portal period in 2024, this year’s iteration is about to start with plenty of additional changes. 

Jan 7, 2025; Louisville, Kentucky, USA; Louisville Cardinals forward James Scott (0) celebrates with guard Terrence Edwards Jr. (5) and guard Chucky Hepburn (24) during the second half against the Clemson Tigers at KFC Yum! Center. Louisville defeated Clemson 74-64.
Jamie Rhodes-Imagn Images

March Madness is now taking full flight, with the round-of-64 games on Thursday beginning what some fans argue are the two greatest days on the sports calendar. The other madness of March, though, with the upcoming start of the transfer portal in men’s college basketball, is already causing its own schisms throughout the sport. 

The current state of the portal is already reflected in the 297 transferred players competing in March Madness (according to a study by AD Advisors and Timark Partners). This is a subset of the more than 2,000 players in the portal last year—amounting to about half of all college basketball players.

Somewhat similar numbers are expected this year, and already, more than 300 players have declared their intention to transfer, according to Verbal Commits. The March 24 start of the 2025 cycle promises to bring plenty of changes. Among the forthcoming impacts:

  • A different timing: The start of the transfer portal is a week later compared to last year, when it began right after Selection Sunday. This time, the window begins after the March Madness round-of-32 games, by which time more than 90% of all Division I teams will have concluded their seasons. 
  • Postseason turbulence: While the new timing was designed to help programs, it still led to several non–March Madness teams turning down other postseason opportunities such as the National Invitation Tournament and College Basketball Crown. “We want to move full speed ahead on offseason plans, building our program and our roster, and going from there,” said Penn State coach Mike Rhoades. The Nittany Lions were one of numerous major-conference programs to decline secondary postseason tournament bids.
  • NIL bidding wars: Just as was the case last season, this year’s transfer portal will feature players pitting programs against one another in search of deals for their name, image, and likeness rights. 
  • The end of extra COVID-19-era eligibility: One factor that could curtail transfer-portal movement somewhat is this season’s end of an extra year of player eligibility stemming from the COVID-19 pandemic. That will mean an end to fifth-year players from that period seeking a new college home, and a payday, from their extra year of eligibility. 
  • A tighter window: The portal will close April 22, and the 30-day window is markedly shorter than last year’s 45 days, meaning both coaches and players will be under pressure to make quicker decisions. 
  • A changing competitive landscape: The SEC is dominating the March Madness field in historic fashion, but talent continues to disperse in unprecedented ways.

“I think there’s better teams [across college basketball] because the whole reason people go places now is either for the money or for the opportunity to play,” said Michigan State coach Tom Izzo. “Winning is not necessarily high on that list. And that’s O.K., but that means there’s going to be more players spread out.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Men’s March Madness Title Game Draws 18.3M Viewers, Up 23%

Michigan’s title win completes an emphatic run of audience increases.
Dusty May

Transfer Portal Chaos Began Amid Michigan’s Title Celebration

The transfer portal opened in the middle of postgame celebrations.
Michigan Wolverines forward Yaxel Lendeborg (23) celebrates the team’s NCAA men's basketball tournament national championship victory Monday, April 6, 2026, after defeating the UConn Huskies 69-63 at Lucas Oil Stadium in Indianapolis.

Michigan’s $10 Million Roster Was Enough to Win a Title

UConn spent millions more, but the Wolverines spent where it mattered.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Ohio State Buckeyes quarterback Julian Sayin (10) throws during the Cotton Bowl at AT&T Stadium in Arlington, Texas for the College Football Playoff quarterfinal game against the Miami Hurricanes on Dec. 31, 2025.
exclusive

Private Equity Burrows Deeper Into College Sports

Arctos had a previously unreported stake in Learfield, sources told FOS.
April 14, 2026

Sherrone Moore Sentenced to 18 Months Probation

Moore was arrested in December on stalking and home invasion charges.
April 15, 2026

Michaela Onyenwere Made $205K With UCLA Before WNBA Payday

Onyenwere spent the past season as a UCLA assistant.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
exclusive
April 14, 2026

Louisiana Tech to Pay Record Exit Fee to End 20-Game Schedule Mess

The school had been scheduled to play 20 games by CUSA and the Sun Belt.
April 9, 2026

NCAA Considers Five-Year Eligibility Rule, Ending Redshirts

The governing body looks at creating a broad, age-based standard.
April 8, 2026

UNC Makes Michael Malone Among College Basketball’s Richest

It will be his first college job since 2001.
April 7, 2026

Once-Mighty Tennessee Down to One Player After Portal Exodus

The Volunteers lost all players with eligibility to the transfer portal.