• Loading stock data...
Friday, August 1, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

A Rival Upstart Looks to Challenge Major League Soccer’s Top Dog Status

Major League Soccer has no top-flight competition in the U.S. That could change, as the United Soccer League looks to enter the party.

Kelvin Kuo-Imagn Images

The 2025 Major League Soccer regular season begins Feb. 22 when Lionel Messi and Inter Miami face New York City FC to kick off a 13-game opening-day slate. 

But on Thursday, plans were revealed for a new rival league that aims to reshape the highest level of professional soccer in the U.S.

The United Soccer League announced intentions to launch a Division I men’s professional league in 2027. Currently, MLS is the only league in the country with top-tier sanctioning from U.S. Soccer. The USL operates the Division II USL Championship (24 clubs) and Division III USL League One (14 clubs).

For D-I status, U.S. Soccer requires a league to have at least 12 teams spread out across the Eastern, Central, and Pacific time zones, with 75% of clubs in metropolitan markets that have a population of 1 million, and stadium capacities of at least 15,000.

The USL did not say which cities it intends to launch D-I teams in, but several USL Championship clubs leveling up would make sense, like those in Detroit, Indianapolis, Las Vegas, Louisville, Raleigh, Phoenix, Pittsburgh, Sacramento, San Antonio, and Tampa—none of which currently have MLS teams.

The USL’s announcement did not include any mention of MLS, which is expanding to 30 franchises this year with the launch of San Diego FC. MLS has yet to make any official comment on the USL announcement.

Second Act

This aggressive move from the USL follows last year’s launch of the USL Super League, a new women’s competition that was awarded D-I sanctioning alongside the National Women’s Soccer League. The debut USL Super League season began with eight clubs in August and runs until May. The 2025 NWSL season will run from March through November.

On the men’s side, having a D-I league could allow the USL to implement promotion and relegation, a practice common in global soccer but something MLS has never done. However, sustaining long-term promotion and relegation could be difficult, given U.S. Soccer’s sanctioning requirements.

To succeed, the USL would need a lucrative media-rights deal, strong ownership, and likely local support for stadium funding in its eventual markets.

MLS is entering the third season of its 10-year, $2.5 billion media-rights deal with Apple. The NWSL is entering the second season of four-year, $240 million deals with Amazon, CBS, ESPN, and Scripps Sports. The USL Super League has a streaming deal with Peacock, but its value is unknown.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michael Johnson
exclusive

Grand Slam Track Misses Deadline to Pay Athletes $3 Million

The league said it would pay athletes for their Kingston meet Thursday.
NCAA Track

NIL Collectives Can Still Pay College Athletes, With Some Restrictions

NIL collectives will still play a pivotal role in recruiting.

NFL Preseason Getting Earliest Kickoff in 25 Years

The Lions and Chargers face off in the Pro Football Hall of Fame Game.
Mike Repole

Billionaire Mike Repole Taking Ownership Stake in UFL

Repole is the cofounder of Vitaminwater and Body Armor. 

Featured Today

Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
Jul 26, 2025; Minneapolis, Minnesota, USA; Minnesota Twins shortstop Carlos Correa (4) walks to the dugout after the ninth inning against the Washington Nationals at Target Field.

MLB’s Biggest Buyers in Frantic Deadline Weren’t Top Markets

Teams besides the Dodgers, Mets, and Yankees dominate MLB’s trade deadline.
Bristol Motor Speedway
July 31, 2025

MLB’s Long Road to Its Most Unusual Game Yet

The special-event game features a unique blending of baseball and racing.
Happy Gilmore 2
July 31, 2025

Is ‘Happy Gilmore 2’ Really About LIV vs. PGA Tour?

The movie’s main plotline may sound familiar to many golf fans.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
LeBron James
exclusive
July 30, 2025

LeBron Boat Meeting in France With Jokić Agent Was About New League

The group met to discuss a new global basketball league.
Moe Wagner
July 30, 2025

NBA Adding European Games As It Explores New League

The Magic and Grizzlies will play in Berlin and London in January 2026. 
July 30, 2025

Ex-NBPA Director Defends Two-Apron System: ‘There’s No Hard Cap’

The NBA’s two-apron system started in the 2023–24 season.
July 29, 2025

How Sports Leagues Are Responding to NFL Headquarters Shooting

The building housing the NFL headquarters was barricaded and closed Tuesday.