• Loading stock data...
Thursday, January 8, 2026

Sports Giants Shine on Wall Street, but Not All Escape Revenue Declines 

  • Formula One and TKO saw revenue spikes in the latest quarter.
  • Meanwhile, Under Armour’s revenue was down 10%.
David Kirouac-USA TODAY Sports

It’s been a testy week for the stock market at large, as many companies with heavy sports ties saw big dips. 

But on Thursday, several notable publicly traded sports entities reported revenue gains from their most recent quarters. From baseball to racing to fighting, here are some of the biggest winners on Wall Street.

  • Formula One: Owned by Liberty Media, it saw a 20% revenue spike to $871 million. However, the period included eight Grands Prix compared to six races during the same three months in 2023.
  • Braves: The MLB team saw revenue grow 4% to $266 million despite hosting only 40 home games in the quarter, compared to 43 during the same time last year.
  • TKO: The company that was formed out of the $21 billion UFC-WWE merger in September 2023 reported revenue of $851.2 million. UFC’s revenue increased 29% from the same quarter last year to $394.4 million. WWE’s revenue increased 11% from the same period a year prior to $456.8 million.

The revenue growth continues recent upward trends for all three organizations.

A Different Story

Two other sports-centric companies were able to beat analysts’ expectations despite reporting quarterly revenue dips.

Under Armour’s revenue dropped 10% to $1.2 billion, but that was $40 million higher than anticipated. Apparel was down 8% to $758 million, while footwear fell 15% to $310 million. The brand reported a net loss of $305 million for the quarter.

Penn Entertainment, which operates the fledgling ESPN Bet app, reported revenue of $1.66 billion, just under 1% down from 2023, and $10 million more than what was expected. Revenue in Penn’s interactive unit, which includes ESPN Bet, dropped 9% to $232.6 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 24, 2025; Fort Lauderdale, Florida, USA; Inter Miami CF forward Lionel Messi (10) looks on against Nashville SC during the first half at Chase Stadium.

Lionel Messi, Logan Paul Resolve Beverage Dispute

The anti-competitive behavior and trademark dispute dates back to 2024.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Dec 25, 2025; San Francisco, California, USA; Dallas Mavericks guard Klay Thompson (left) greets Golden State Warriors guard Stephen Curry (right) before the game at Chase Center.

Sneaker Free Agent Curry Wore Thompson’s Shoe On Christmas

Curry and Under Armour broke up after 12 years in November.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.

Mark Walter Offered a Stake in His WNBA Team. Billie Jean King..

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.
December 23, 2025

Ben Simmons Makes a Move: Buys 50% Stake in Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 7, 2025; Chicago, Illinois, USA; Golden State Warriors forward Jimmy Butler III (10) chats with guard Will Richard (3) during the first half at United Center.
December 10, 2025

How a Single Deal Could Turn KKR Into a Sports Powerhouse

KKR and Arctos have been in talks since at least October.
Jul 26, 2024; Paris, FRANCE; Shaun White poses for a photo in front of the Eiffel Tower before the Opening Ceremony for the Paris 2024 Olympic Summer Games.
November 17, 2025

The VC Firm Whose Investors Include Jets, Pacers Ownership Groups

359 Capital is lifting the veil so consumers can see its investors.
Nov 5, 2025; Denver, Colorado, USA; Denver Nuggets center Nikola Jokic (15) during the first quarter against the Miami Heat at Ball Arena.
November 11, 2025

Excel Sports Valued at Nearly $1B in Sale to Goldman Sachs

The talent agency represents Caitlin Clark, Derek Jeter, and more.