• Loading stock data...
Saturday, November 8, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

Investment Interest In U.K. Women’s Soccer Has Never Been Higher

  • The Women’s Super League clubs could soon be getting investment from outside entities.
  • The $100 million Mercury 13 fund continues to search for its first investment.
Chelsea player Guro Reiten completes pass during game
Barclays Women’s Super League

As momentum around women’s sports continues to grow globally, U.K. soccer is proving to be a key market in which to invest new money.

Several Premier League clubs are seeking to stoke private equity investment in the Women’s Super League teams they are affiliated with, according to Bloomberg

The idea would be to allow outside investors to buy into WSL commercial operations, rather than have EPL clubs completely fund women’s teams. Previously, the FA had reportedly asked EPL clubs to invest more than $31 million in WSL operations.

Meanwhile, Mercury 13 — the new $100 million fund focused on building out a multi-club portfolio for women’s pro teams — remains on the hunt for its first investment after a deal to acquire Lewes FC’s women’s club fell through. The two sides announced the news on Monday. 

Mercury 13, led by entrepreneur Victoire Cogevina Reynal, said it remains committed to investing in women’s soccer, while Lewes plans to search for an alternate investor.

Tickets In Demand

Arsenal is closing in on a significant attendance mark for its women’s teams, with nearly 100,000 fans having already attended four home matches this season. Arsenal women play about half their matches at the same 60,000-seat Emirates Stadium that regularly houses the men’s squad. Arsenal had 54,115 attend its home opener at Emirates Stadium.

Chelsea’s women’s team has averaged over 7,200 fans in five home matches, and Manchester United has drawn an average of 15,306 fans over four matches.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nneka Ogwumike

Project B Basketball League Says It Has No Saudi Funding

The upstart won’t disclose how much money it has raised.
Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
Aug 31, 2025; San Francisco, California, USA; Golden State Valkyries guard Kaitlyn Chen (2) holds a ball as the WNBA logo appears on the ball and shorts before the game against the Indiana Fever at Chase Center
exclusive

Zora Stephenson Is Lead Candidate to Call 2026 NBC WNBA Finals

Next year, NBC will air its first WNBA Finals since 2002.
Donald Trump

FIFA Introduces Peace Prize: ‘You Will See’ If Trump Gets It

FIFA will award the prize at the final draw in December.

Featured Today

G League

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
Mar 28, 2025; Spokane, WA, USA; UCLA Bruins center Lauren Betts (51) fights for position against Ole Miss Rebels forward Christeen Iwuala (12). during the first half of a Sweet 16 NCAA Tournament basketball game at Spokane Arena. at Spokane Arena.

The WNBA Will Have a Draft Lottery Despite CBA Uncertainty

The league can hold a lottery, but no draft yet.
Paul DePodesta
November 6, 2025

Paul DePodesta Leaving Browns to Take Over MLB’s Worst Team

DePodesta is headed back to baseball after 10 NFL seasons.
November 7, 2025

Tom Brady–Backed E1 Boat Racing Series Makes U.S. Debut

The league is flush with big-name celebrity owners and Saudi cash.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Nov 2, 2025; Pittsburgh, Pennsylvania, USA; Indianapolis Colts quarterback Daniel Jones (17) throws a pass during the first half against the Pittsburgh Steelers at Acrisure Stadium.
November 6, 2025

Colts, Falcons Head to Berlin As NFL Touts Global Plans

The league goes to Berlin for the first time in the regular season.
Eddy
November 6, 2025

NWSL Teams, Players Blast Angel City Player’s Op-Ed on Gender Rules

Elizabeth Eddy urged the NWSL to make clear gender eligibility rules.
Ogwumike
exclusive
November 6, 2025

Project B Is Offering WNBA Stars Multimillion-Dollar Salaries

Several have already signed deals, sources tell FOS.
Nov 3, 2025; Arlington, Texas, USA; Dallas Cowboys quarterback Dak Prescott (4) runs with the ball during the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit:
November 6, 2025

Chiefs, Cowboys Dominate Most-Watched NFL Games Halfway Through Season

Kansas City has played in three of the four most-watched games.