Thursday, August 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

5 Tips for Navigating the Sports Business Industry

This post is part of the #YPSportsChat Blog Series! This series will give young professionals an inside look at the intricacies of the sports business world and advice on how to navigate it.

By: Amanda Byrd, @Amanda_Janee21

Having a strategy is crucial when it comes to excelling in the sports industry. (Image via workingsmartercafe.kronos.com)

You want to work in sports? You and everyone else. Each year several thousands of former students and young professionals hope to break into the industry. If you want to put yourself in the best position coming out of school take these five tidbits of advice from industry pros and successful young professionals to ensure you’re on a path to greatness:

1. GET EXPERIENCE

The more experience you have, the more qualified you are. Simple as that. Whether it be at the local parks and recreation department, university athletics department or Super Bowl, each provides a unique learning and networking opportunity.

“Apply to everything, reach out to everyone and be open to anything. Every relevant experience makes you more qualified so take advantage of internships and volunteer opportunities.” –Kelli Louthan, 2016 Fiesta Bowl Communications

“The most beneficial thing I did in school to help my career and future is undoubtedly the many volunteer or short term experiences I participated in. Almost all my experiences are interconnected in some way proving how one small volunteer opportunity leads to another which leads to lifelong friends. Yes, knowing people is a huge part of securing internships and jobs but it’s because you know them AND they know your body of work.” –Joe Kuykendall, Mercer Women’s Basketball Director of Operations

2. BE PLEASANTLY PERSISTENT

Andrea Kremer, Chief Correspondent for the NFL Network, recently spoke about being pleasantly persistent at 2016 Shirley Povich Symposium. Being pleasantly persistent means that once you volunteer and get some experience, continue going back for more. Ask if there are other areas you can help with or people to shadow. Be the first one to volunteer to help again at an event and be sure to maintain a relationship with everyone you meet.

3. UTILIZE ALUMNI

Utilize alumni from your university when going about starting your professional network. Unless your school’s program is in its first year, chances are someone there has a connection to someone with a job you’re interested in. This can provide you with not only connections, but a chance to have conversations with people who have been in your position before and know what you’re going through. Reach out, ask questions and always be open to learning more.

“Use the remaining few months to start building your network. If you know of someone who has a job you want, ask if you can get coffee or have a phone call with them. Learn about areas of the sports industry you might not know a lot about because you could be surprised to find something you’d want to do for a living.” –Catherine Policastro, Athletics GA at University of Virginia

4. HAVE TRANSFERABLE SKILLS

Your first job is likely not going to be your dream job and that’s okay. That first job will however provide you with experiences you can take to your next job. Transferable skills are those that you can take with and utilize wherever you go. That job you worked in facilities in college may not have much to do with the production assistant job you’re starting now but you can certainly incorporate the organizational, time management and teamwork aspects learned in facilities.

“In each experience you have, be sure to take away something from it- whether it be learning about your personal leadership style, working with others or learning about new ways to operate technology or produce content. In this dynamic industry, job positions are constantly being changed but you’ll always be able to fall back on your skills.” –Maura Long, James Madison University Corporate Sponsorships Intern

5. ENJOY THE RIDE

Working in sports is unlike anything else. Yes the hours can be long, there may be a time (or many times) you will have to put work before your social life, but in the end it will all be worth it. So to the seniors who only have a semester left until graduation- pursue your passion faithfully and fearlessly, enjoying the ups and the downs along the way.

“It’s going to be stressful, but college is still an amazing experience and the worst mistake you can make is not appreciating it. It may take a while to find your first job, don’t panic. A lot of times it’s best to wait for the right job than to take the first job you find. Above all, follow your passion. If you do what you love, the rest will fall in place.” –Andy Lohman, James Madison University Sports Information Director

“No matter how tough the job search or the hours may seem, always remember: You work in sports. You are one of the coolest and luckiest people in the world.” –Catherine Policastro

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Akron Zips football student-fans cheer before the game against Wyoming, Aug. 28, 2025, at InfoCision Stadium in Akron, Ohio.

Viral Akron Football Promo Attracts Celebrity Season Ticket Buyers

Zips tickets are selling fast after a chance to play offensive coordinator.

Blazers Gain Public Backing, but Arena Talks Still Contentious

Citizen support for the arena renovations arrived from several different sectors.
U.S. Senator Eric Schmitt (R-MO) questions FBI Director Kash Patel as he testifies before a Senate Judiciary Committee hearing on oversight of the Federal Bureau of Investigation, on Capitol Hill in Washington, D.C., U.S., September 16, 2025.

New College Sports Bill Wouldn’t Form New Enforcement Body

The College Sports Commission would be tasked with enforcing the rules.
National Women’s Soccer League commissioner Jessica Berman announces Columbus as the league's 18th club at ScottsMiracle-Gro Field on April 21, 2026. The club, set to begin play in 2028, will be owned by Haslam Sports Group (HSG), Nationwide and Drs. Christine and Pete Edwards.

NWSL Makes Super Bowl Week Part of Its 2027 Kickoff

The NWSL wants to be “woven into” ESPN’s first Super Bowl.
podcast thumbnail mobile
Front Office Sports Today

8/5/26 – UFC Freedom 250’s $30M Loss, Bijan’s Record Deal, Infantino Losing Support

0:00

Featured Today

FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.