• Loading stock data...
Sunday, February 23, 2025

2022 TV Viewership Confirms the U.S. Is Obsessed with Football

  • The NFL dominated yet again — and its biggest competitor was playoff college football.
  • But the year was also a big one for women’s college hoops.
Two official NFL footballs on sideline of field
Kiyoshi Mio-USA TODAY Sports

Breaking news: the United States is obsessed with football.

No one can beat the NFL. In a Nielsen roundup of 2022 television viewership, the NFL scored 45 of the top 50 sporting events all year, according to SportsMediaWatch. 

The Super Bowl, of course, took the top ranking with almost 100 million viewers. Other NFL matchups made up spots 2-32. 

The first sporting event to break into the top 50 outside the shield was college football — the 2022 College Football Playoff National Championship Game between Georgia and Alabama drew 22.56 million viewers for the total ESPN mega cast. Both CFP semifinals for the 2022-23 season earned spots as well.

The Beijing Winter Olympics and the World Cup Final were the only two other sports to land on the list. 

Women’s March Madness Viewership Skyrockets

The ratings exhibit a glimmer of what’s possible when the tournament receives…
April 5, 2022

Perhaps one of the biggest winners outside of football, however, was women’s college basketball, according to a list of the top-rated matchup for every sport.

The championship game between South Carolina and UConn drew 4.85 million viewers. It was an 18% jump from 2021 and a victory over several men’s sports, including the F1 Miami Grand Prix and the MLS Cup. 

The game was only about 300,000 viewers behind the most-watched Stanley Cup Final Game, even though the Stanley Cup had marquee placement on ABC.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL, MLB, NCAA, NASCAR Back Drone Crackdown Bill

The NFL said there were nearly 3,000 drone incidents in 2023.
Dec 6, 2024; Carson, California, USA; MLS commissioner Don Garber gives the State of the League Address at Dignity Health Sports Park.

Garber: MLS ‘In Competition’ With Leagues As Schedule Decision Looms

The league could move to a fall-to-spring schedule next year.

Featured Today

Dec 31, 2024; Durham, North Carolina, USA; Virginia Tech Hokies forward Tobi Lawal (1) and Duke Blue Devils center Khaman Maluach (9) battle for the opening tip during the first half at Cameron Indoor Stadium.

House v. NCAA Settlement Creates Potential Crisis for International Athletes

Revenue-sharing payments could violate international student visa laws.
Nov 2, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins goaltender Alex Nedeljkovic (39) stretches during a time-out against the Pittsburgh Penguins in the second period at PPG Paints Arena
February 21, 2025

Behind the Mask: The Artists Creating Hockey’s Iconic Goalie Style

The art and business of outfitting pro netminders.
Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.
February 16, 2025

Inside the Push for the NHL’s Next Era of International Competition

Players have been clamoring, and the league is all in.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team USA forward Brady Tkachuk (7) celebrates scoring against Team Canada during the first period during the 4 Nations Face-Off ice hockey championship game at TD Garden.
opinion

Must-See Appointment Viewing Is the Future of Live Sports

What drives people to watch live sports? When everyone else is watching.
February 21, 2025

Manfred, Pitaro Navigate Pressure After MLB’s ESPN Deal Ends Early

Both Manfred and Pitaro now face significant tasks without each other.
February 22, 2025

Stephen A. Smith Has Fourth-Best Gambling Odds To Be 2028 Democratic Presidential..

Smith has about 7% implied odds on prediction market Kalshi.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Malika Andrews
exclusive
February 21, 2025

ESPN NBA Stars Malika Andrews and Brian Windhorst Are Looming Free Agents

ESPN has major decisions to make this offseason with NBC and Amazon looming.
February 20, 2025

4 Nations Finale Could Draw Super Bowl–Level TV Ratings in Canada

The hockey matchup ties into broader issues of national pride and sovereignty.
February 20, 2025

Sports Media Rallies Around Influential Blogger Andy Isaac

Tributes poured in across social media after Isaac’s announcement.
February 19, 2025

NBA TV Ratings Are Down 5%. NBC May Reverse That Trend Next..

TNT viewership is down 11% while ABC/ESPN ratings are flat.