• Loading stock data...
Saturday, March 28, 2026

Football Saved 2019-20 FBS Budgets

  • Football was such a cash cow in 2019 that it kept department finances afloat despite three months of a pandemic-induced shutdown.
  • The extent of the losses at FBS programs will not appear until next year.
Kyle Robertson-USA TODAY Sports

The NCAA lost more than $600 million in revenue during the 2019-20 fiscal year, financial statements showed. 

But for individual FBS athletic departments, football was such a cash cow in 2019 that it kept department finances afloat despite three months of a pandemic-induced shutdown.

The extent of the losses at FBS programs will not appear until next year, when financial statements reflect the impact of a truncated 2020 football season. 

A Few Examples

Not only did some schools avoid significant losses, but some even profited.

Ohio State boasted “record” revenue in 2019-20, raking in $223.9 million in total revenue — more than $20 million more than the previous year, its financial statements show. That would top revenue for every single Division I public program in 2018-19, according to USA TODAY.

The University of Texas, Austin made about $200.8 million in 2019-20, per the American-Statesman, and notched $22.1 million in profit despite making about $23 million less revenue than the previous fiscal year. Still, the athletic department laid off staff and cut costs before the 2020 football season.

Smaller programs came out with minimal damage as well. For example, Colorado State, which said it suffered more than $1 million in pandemic losses, still earned $56 million — about the same revenue as in 2018-19, according to financial statements.  

The Takeaways

As with football, revenue from men’s basketball teams was mostly unaffected, as the regular season proceeded normally until conference tournaments shut down in mid-March last year.

It’s the 2020 football season — and the 2020-21 men’s basketball regular season —  which will ultimately cause pandemic-related revenue losses. 

Even next year, losses may not be as dire as once predicted for FBS programs, given that every conference played at least a truncated football season. Two of the three teams that opted out told FOS canceling their seasons wouldn’t sink their budgets.

And if the NCAA can pull off its March Madness bubble, some of the individual distributions that were slashed last year may be recouped.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 27, 2026; Washington, DC, USA; Duke Blue Devils forward Cameron Boozer (12) attempts to dribble the ball past St. John's Red Storm forward Bryce Hopkins (23) in the first half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

Duke vs. St. John’s: The Battle of Dueling Roster Strategies

In the “unrestricted free agency” era, the Blue Devils won out.
Senate Capitol Hill

The Biggest Obstacle to a Bipartisan College Sports Bill

Democrats favor collective bargaining as a potential solution.
Mar 22, 2026; Tampa, FL, USA; Iowa Hawkeyes forward Cam Manyawu (3) shoots past Florida Gators forward Thomas Haugh (10) in the second half during a second round game of the men's 2026 NCAA Tournament at Benchmark International Arena. Mandatory Credit: Nathan Ray Seebeck-Imagn Images

March Madness Draws Record Viewership Through Two Rounds

Games across CBS, TNT, TBS, and truTV have averaged 10.1 million viewers.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Feb 22, 2026; Louisville, Kentucky, USA; Louisville Cardinals guard Reyna Scott (1) celebrates after time expires against the Louisville Cardinals at KFC Yum! Center

UVA Shows Anyone Can Win in Women’s Basketball—at a Price

Ohanian’s millions set a blueprint for winning in the NCAA.
March 24, 2026

How March Madness Turns Into a Mid-Major Coaching Raid

The carousel has already led more than half a dozen coaches to new homes.
March 24, 2026

North Carolina Fires Hubert Davis, Will Pay $5.3 Million Buyout

The school said Tuesday night it would honor the coach’s contract.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.
March 24, 2026

4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16

Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.
March 23, 2026

Sweet 16 Runs Show Veteran Coaches Are Still Thriving in the NIL Era

Five of the NCAA’s Sweet 16 coaches are 67 or older.
March 23, 2026

Darryn Peterson Says ‘Mind Stuff’ Derailed Bizarre College Season

Peterson would not confirm whether he was declaring for the NBA draft.
March 22, 2026

This Year’s Cinderellas Aren’t Really Cinderellas—and They’re Rich

Texas, Iowa, and St. John’s all have more resources than previous underdogs.