Month: March 2019

Future of Basketball Trending Toward More Beautiful, Global Game

An evolved game plus a focus on international growth has the NBA thinking more broadly about how, and where, the next generation of stars arrives.

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La Liga Looks to Seize Opportunity in U.S. Soccer Market

As international soccer matches flood the U.S. TV schedule, La Liga has a plan to host one of their own on American soil.

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Crawford Bock Brings Beer and Baseball Together for Astros

The Houston Astros and Houston’s Karbach Brewing teamed up for Crawford Bock, a way for both brands to further connect with Texas baseball fans.

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Miami Hurricanes Leverage Technology To Prepare For Actual Hurricanes

Teamworks helps college administrators communicate quickly and efficiently in times of crisis — exactly when it’s needed most.

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Hard Rock Stadium Turns Up The Volume For Miami Open Concessions

Executive Chef Dayanny De La Cruz compiled a new menu and brought in Miami hot spots for a concessions strategy that could pay dividends beyond one event.

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Nike’s KD 12 An Exercise In Innovation, Teamwork

Kevin Durant’s latest shoe includes tweaks on timing, design, and cut. All of it stems from the partnership between Durant and Nike designer Leo Chang.

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NASCAR’s Rebranded Content Production Team Working Wonders

Seven months ago, NASCAR’s executives merged the creative, design, editorial, social media and NASCAR Productions crew into one team, with one goal in mind.

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Thunder Announce Love’s As Jersey Patch Partner

Oklahoma City is teaming up with a familiar brand to become the 30th and final NBA team to secure a jersey patch partner deal.

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How Niagara University Prepared A Ticket Rep For Her First Full-Time Job

Niagara University’s sport management program helped Tara Hanson land a job in her dream career field and taught her valuable skills along the way.

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MSG Networks Partners With Overtime To Create A Unique Simulcast

Overtime will take over MSG+ in a bid to put a fresh spin on the traditional NBA broadcast and cater to younger audiences.

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