• Loading stock data...
Tuesday, May 21, 2024

NBA Media Rights Likely Headed for Open Market Next Week

  • Apple, Amazon and Netflix are just a few of the streamers who have expressed interest in getting part of the NBA’s media rights deal.
  • League could negotiate with WNBA, or see them seek their own path.
Michael McLoone-USA TODAY Sports

The NBA is expected to let the exclusivity window with media partners Disney and Warner Brothers Discovery close Monday “without a new deal” as the league seeks a new one, according to CNBC

The move makes sense as the league hopes to increase the $24 billion from its last media deal in an open-market bidding war.  The league will have no shortage of interest. Apple, NBC, YouTube TV, Amazon and Netflix are just some of the companies that are reportedly interested in getting in on the league’s new media rights deal, which would start for the 2025-26 season. NBC previously had the NBA’s rights from 1990 to 2002. 

The league could be seeking a whopping $50 to $75 billion in this deal, Front Office Sports reported in late 2022.

While negotiations with Disney, which owns ESPN, and Warner Brothers Discovery, owner of Turner Broadcasting, will continue, the league is looking to add at least one new partner to serve as the league’s primary streamer, according to CNBC. 

The WNBA is also looking for a new media rights deal and hopes to double its own revenues of $60 million in its next package. That deal expires in October 2025. NBA commissioner Adam Silver has said it makes sense for both leagues to go to the table together, but Front Office Sports has previously reported that the WNBA could break off and get its own deal. Speaking to reporters on Monday at the draft, WNBA commissioner Cathy Engelbert didn’t dismiss the idea to negotiate alone. 

“Where it makes sense to go together, we will,” Engelbert says. “Where it makes sense not to, we’ll evaluate that and work with Adam and his team on that.”

Copy Link
Link Copied
Link Copied

What to Read

The NBA’s Final Four May Not Be Exactly What the League Envisioned

This final four will need to lean on its own unique drama to draw big audiences.

Sports World’s Ground Zero: Dallas to Host NBA and NHL Conference Finals

American Airlines Center is the first arena to host NHL, NBA conference finals games in the same season since 2003.

MLB Officially Investigating Gambling Allegations Against Ohtani’s Close Friend and Longtime Teammate

David Fletcher reportedly used the same bookmaker as Ohtani’s former interpreter.

WNBA’s Boom Time: Record Growth, Clark’s Debut, a Controversial Deal

League attendance is up by nearly a third, while the Liberty set a single-game ticketing record.
podcast thumbnail mobile
Front Office Sports Today

The Next Era of the Harlem Globetrotters


Featured Today


‘This Is Semi-Pro’: Inside One Arena Football League Team’s Collapse

The collapse of the Georgia Force, as told by the players who lived it.
Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.
May 19, 2024

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

How an ‘Extremely, Extremely Rare’ Contract Created the Villanova Knicks

Josh Hart’s second contract was unique in its structure, his agent and an expert say.
April 23, 2024

Caitlin Clark’s Nike Deal Reportedly Worth $28 Million Over Eight Years

The deal would become the largest for a women’s basketball player.
May 6, 2024

Potential Everton Buyer Accused of Enormous Fraud in Lawsuit

Miami-based 777 Partners faces its biggest legal blow yet.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
April 22, 2024

Apple Reportedly Close To Winning Broadcast Rights for Club World Cup

Apple’s deal would be FIFA’s first single worldwide broadcast contract.
April 19, 2024

Memphis and FedEx Strike Unique Corporate NIL Deal For $25 Million

The logistics company has a long-standing relationship with the university.
April 18, 2024

Caitlin Clark ‘Nearing’ $20 Million-Plus Nike Deal: Report

Clark had an NIL deal with Nike at Iowa as well.
April 17, 2024

Even Joe Biden Is Surprised By Caitlin Clark Making $76K

The president posted Tuesday night about pay disparities in sports.