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    Quick Hits

    YouTube Highlights

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    LAST UPDATED October 14, 2020 | 07:56 pm— PUBLISHED October 14, 2020 | 07:26 pm
    Kyler Murray
    Vincent Carchietta-USA TODAY Sports
    YouTube surpassed Facebook as the most popular destination for sports highlights, according to Ring Digital. The social media giant dropped 18% from a 2017 survey, while YouTube jumped 10%.

    While social media platforms were selected by 44% of respondents looking for highlights, TV network apps still garnered 28%. With consumption habits changing, video highlight importance continues to grow and Ring Digital suggests the direct-to-consumer monetization of sports highlights could be worth as much as $4.5 billion. 

    Recently, highlights topped a PwC report for most expected growth of sports media consumption at 90.5%.

    Top Destinations for Sports Highlights:

    • YouTube — 53% use on a regular basis for highlights
    • Facebook — 45%
    • Instagram — 40%
    • Snapchat — 16%
    • TikTok — 16%
    • Twitter — 14%
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