YouTube surpassed Facebook as the most popular destination for sports highlights, according to Ring Digital. The social media giant dropped 18% from a 2017 survey, while YouTube jumped 10%.
While social media platforms were selected by 44% of respondents looking for highlights, TV network apps still garnered 28%. With consumption habits changing, video highlight importance continues to grow and Ring Digital suggests the direct-to-consumer monetization of sports highlights could be worth as much as $4.5 billion.
Recently, highlights topped a PwC report for most expected growth of sports media consumption at 90.5%.
Top Destinations for Sports Highlights:
- YouTube — 53% use on a regular basis for highlights
- Facebook — 45%
- Instagram — 40%
- Snapchat — 16%
- TikTok — 16%
- Twitter — 14%
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
![[US, Mexico & Canada customers only] Sep 5, 2025; Sao Paulo, BRAZIL; Los Angeles Chargers wide receiver Keenan Allen (13) runs against Kansas City Chiefs cornerback Trent McDuffie (22) in the second half during a NFL game at Corinthians Arena. Mandatory Credit: Jean Carniel/Reuters via Imagn Images](https://frontofficesports.com/wp-content/uploads/2026/04/USATSI_27010640_168422351_lowres-e1776342969670.jpg?quality=80&w=1024)
