YouTube Highlights

    • Highlights could be an addressable market worth up to $4.5 billion.
    • This article was first published in the FOS Daily Newsletter. Subscribe here.

YouTube surpassed Facebook as the most popular destination for sports highlights, according to Ring Digital. The social media giant dropped 18% from a 2017 survey, while YouTube jumped 10%.

While social media platforms were selected by 44% of respondents looking for highlights, TV network apps still garnered 28%. With consumption habits changing, video highlight importance continues to grow and Ring Digital suggests the direct-to-consumer monetization of sports highlights could be worth as much as $4.5 billion. 

Recently, highlights topped a PwC report for most expected growth of sports media consumption at 90.5%.

Top Destinations for Sports Highlights:

  • YouTube — 53% use on a regular basis for highlights
  • Facebook — 45%
  • Instagram — 40%
  • Snapchat — 16%
  • TikTok — 16%
  • Twitter — 14%