• Loading stock data...
Friday, September 5, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

Slow and Steady Is XFL Teams’ Approach to Growing Fanbase, Selling Tickets

  • Teams taking long view to growth while allowing fan input.
  • Lower bowl tickets for all games start at $30.
Credit: Jerome Miron-USA TODAY Sports

XFL teams are taking a multi-pronged approach to grow individual fan bases by relying on organized events, local media partnerships, and the delivery of team-related content.

Across the league, XFL teams averaged 17,409 fans per game during week one. The Houston Roughnecks led the way, drawing 17,815 for its first game.

The fledgling league has worked to involve fans as much as possible in brand decisions. In October, the XFL launched its Fan Advisory Network, which allows supporters to weigh in on changes made by the league around game rules and in-stadium experience. 

The strategy also aims to give fans watching at home an abundance of behind-the-scenes content on game day. But ticket affordability is expected to be the driving force to get families into stadiums: single-game seats start at $30.  

“We’ve provided a cost-effective quality product that will build fan bases and turn them into brand ambassadors,” Brian Cooper, president of the Houston Roughnecks, said. “We want to be the answer to what a family of four is going to do on a weekend.” 

The Roughnecks have held fan events going back to the summer of 2019 to raise team awareness in Houston, each time drawing bigger crowds. Cooper would not disclose season ticket sales, but said demand is meeting expectations. 

“We wanted to manage expectations heading into the season, but I think that ticket sales are strong,” he said. We will only seat fans at the lower bowl of TDECU Stadium. I think we are going to have a strong crowd all season.”

READ MORE: XFL Launches With Lessons Learned and Goals for Long-Term Growth

As the only XFL team without a direct competitor in-market, the St. Louis BattleHawks have benefited from the University of Missouri being the closest antidote for fans with football withdrawal, according to Kurt Hunzeker, the team’s president.

The BattleHawks have hosted 25 happy hour events in the last year and attended 51 high school football games to build a rapport with the community.

“We have a real grass-roots campaign. What makes us different than the last two football teams to call St.Louis home [Rams and Cardinals] is that we are the only homegrown team,” Hunzeker said. “Those teams moved into this city before leaving. Kids will grow up only knowing the BattleHawks.”

The BattleHawks have found early success in converting branded product giveaways at team events into ticket purchases for this season, Hunzeker said. Roughly 73% of ticket buyers so far have children under the age of 13.

The BattleHawks expect to sell out the lower bowl at The Dome at America’s Center for the team’s first home game later this month. Total stadium capacity for BattleHawks games this season is 27,500.

“I think our teams are doing a great job in starting to establish themselves in their communities,” said Jeffrey Pollack, COO and president of the XFL. “In a very short period of time, we’ve gone from having no team identities, no uniforms, no brands in these markets a half year ago to now having local identities.”

The Seattle Dragons have relied on local media partners to get the word out ahead of the team’s first home game on February 15, where it expects to welcome 20,000 fans to CenturyLink Field, also home to the NFL’s Seattle Seahawks.

In addition to Fox and ESPN running national promos ahead of XFL kickoff weekend, local network affiliates have also followed suit. The Dragons also have a partnership with ESPN 710 Seattle that includes a weekly insider show, podcast, and Monday radio spot featuring Head Coach Jim Zorn.

“Through our own channels on social media, we also have a weekly segment where I answer fan questions,” Ryan Gustafson, Seattle Dragons team president, said. “We are excited about the crowd we will have at the first game, the first year, and for many years to come.”

READ MORE: XFL’s Social Media Stokes Fan Demand For More Football

The XFL has preached patience for teams in growing fandom – believing that the XFL product will look different in the long-term than it does today. 

While the Dallas Renegades had the lowest announced attendance across the XFL in week one with 17,026 fans, the organization said it expects attendance to grow throughout the season.

“It starts with social media, a great content team putting things together all day that is embedded with the team and provides a player and coach perspective,” said Grady Raskin, president of the Dallas Renegades.

He added that advertisements on behalf of the XFL and its national TV partners have helped grow the league. 

“The league turned up the advertising spends with the ads during the Super Bowl,” he said. “The last two or three weeks we’ve seen a spike in interest. We had an open house where 1200 fans came out, and it was overwhelming. Football is king in north Texas, and when they see that quality and the wrinkles in the rules, we know they’ll enjoy it.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

opinion

Brady Still Has Conflict of Interest. NFL Is Clearly Unconcerned

The league doesn’t see an issue with Brady being a minority owner.
opinion

NFL RedZone Changes Have Nothing to Do With ESPN Deal

Four 15-second spots will air over RedZone’s seven hours in Week 1.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.

3 ABC Games Top 10M Viewers Each in ESPN’s Record CFB Weekend

Miami–Notre Dame led the way with 10.8 million viewers.

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Sponsored

Game the Green: Transforming Fan Experiences at TPC Sawgrass

As fans gather at THE PLAYERS Championship, Comcast Business will be keeping spectators and the PGA TOUR connected like never before.
Sponsored

How Sportradar and the NBA Are Shaping the Future of Immersive Fan..

By transforming raw data into tailored, interactive content, Sportradar helps turn the NBA’s enormous fanbase into active participants.
February 3, 2025

Super Bowl Ticket Prices Crash As Hotel Rooms See Historic Rate Hike

Prices sink by about 30%, due in part to a lodging crunch.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
October 8, 2024

NBA GMs Rank Salary-Cap Apron As Rule That Needs to Change Most

Schedule changes finished second with 17% of the vote.
Sponsored

Trend Report: Chiefs-Chargers, Tobacco Road Rivalry, Nebraska Sellout Streak

According to data from TickPick, some games this week will prove to be wallet-busters, climbing into the four figures.
September 8, 2024

US Open Breaks Attendance Record

Top-seeded Jannik Sinner beat No. 12 Taylor Fritz in straight sets Sunday.
Sponsored

Mastercard’s Foodies & Fairways: Where Golf Meets Gourmet at the TOUR Championship

This year’s TOUR Championship in Atlanta isn’t just about world-class golf—it’s also a celebration of local flavors.