• Loading stock data...
Monday, February 9, 2026

WTA’s Bold Plan For Pay Equity Could Take A Decade

  • Top combined ATP-WTA events to have full pay equity by 2027, non-combined events by 2033
  • Moves advance a decades-long fight for equality in tennis
David Kirouac-USA TODAY Sports

On Tuesday, the WTA made its boldest step yet in a decades-long battle for gender pay equity on tennis’ top tours — but in some cases, women’s players will need to wait as long as another 10 years for the shift to fully take effect.

The new structure will offer full pay equity for combined WTA and ATP 1000- and 500-level events — the sport’s top competitions outside of the majors — by 2027. Non-combined 1000- and 500-level events will offer equal prize money by 2033.

“Equality, including equal compensation, is a fundamental principle of the WTA, and it is crucial to attain at this level,” said Steve Simon, WTA chair and CEO.

The effort seeks to correct a situation where men play for far higher purses at many leading tour stops, such as the key U.S. Open tuneup Western & Southern Open. At that tournament last year, women’s players competed for $2.53 million, while the men vied for a $6.3 million prize pool.

Full pay equity was established at tennis’ four majors in 2007 and will remain in place at Wimbledon 2023, which starts July 3. As part of the “solidified pathway” to equal prize money, the WTA also revised its tour calendar to include more 1000- and 500-level tournaments.

The effort is thematically similar to FIFA’s ongoing push to achieve player pay equity in men’s and women’s World Cups by 2027.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 01, 2026; Melbourne, Victoria, Australia; Carlos Alcaraz of Spain and Novak Djokovic of Serbia during the trophy presentation after the final of the men’s singles at the Australian Open at Rod Laver Arena in Melbourne Park.

Alcaraz–Djokovic Is Most-Watched Australian Open Final Since 2017

The 2017 men’s singles final drew 1.1 million viewers.

Featured Today

Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.

NFL Players Push Back on 18th Game: ‘Stop Lying to People’

Discussion on the 18th game has been ongoing for over a year.
February 9, 2026

Goodell Says Adding NFL Teams Abroad Is ‘Very Possible Someday’

The league has been aggressively expanding its international footprint. 
February 9, 2026

NFL Opening-Night Decision Starts in Seattle: Chiefs, Bears in Play

The Super Bowl champions have a stacked 2026 home schedule.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
February 8, 2026

Los Angeles Is Preparing for a Very Different Super Bowl in 2027

The Southern California sports market is very different compared to four years ago.
February 8, 2026

Super Bowl LX Ends With Seahawks on Top—and at Crossroads

The Seahawks claim their second Super Bowl title in franchise history.
February 8, 2026

Green Day Avoids Politics During Super Bowl LX Pregame Show

The veteran band leaves politics out of the Super Bowl LX pregame performance.
February 7, 2026

3 Big Topics From Super Bowl Week: Belichick, Tisch, 18th Game

Three hot-button topics kept coming up: Belichick, Tisch, and an 18th game.