• Loading stock data...
Tuesday, October 14, 2025

New US Women’s Soccer League Says It Has Millions in Funding Lined Up

A new second-tier soccer league says it has 15 committed teams and attracted a variety of investors ahead of its inaugural season next year.

Soccer balls
EM Dash-USA TODAY Sports

A new second-tier U.S. women’s soccer league that is launching next year says it has attracted interest from numerous investors, including an Ohio group led by movie executives that will own a founding team and invest in the league itself.

WPSL Pro aims to bridge a “critical player development gap” in the U.S. women’s soccer system, according to a Wednesday statement announcing its planned 2026 launch. It will sit just beneath the two Division I U.S. women’s soccer leagues, the National Women’s Soccer League and USL Super League, which launched last year

The new league already has 15 committed teams across markets including Atlanta, Dallas, North Carolina, New Jersey, Southern California, and more. It expects to have up to 20 teams when its inaugural season begins in 2026, and each team will pay a $1 million franchise fee, a person familiar with the matter confirmed to Front Office Sports.

The most recent team to commit is backed by Cleveland Soccer Group, which was founded by executives for independent film distribution company Gravitas Ventures. CSG counts as advisory board members former professional soccer players, including MLS veteran defender Justin Morrow and ex-Paris-Saint German goalkeeper Arianna Criscione.

In addition to backing one of the founding teams, CSG will invest in the league itself, and is also planning a new $50 million, 10,000-seat stadium in downtown Cleveland. That arena is expected to open next year and will be the home stadium for both the new WPSL Pro team and CSG’s MLS Next Pro men’s team. (MLS Next Pro is a Division III league within the U.S. soccer system that launched in 2022.)

CSG’s involvement in WPSL Pro comes after a failed effort to score a NWSL expansion team last year. It ultimately lost out to a Denver-based group that won with a record-breaking expansion fee of $110 million.

WPSL Pro says that “at the heart” of its business model is the idea that “what’s good for the athlete is good for business.” With that in mind, it intends to employ a profit-sharing model between clubs and athletes. Further specifics of the profit-sharing model were not disclosed, but WPSL Pro will not be the first organization in the realm of women’s sports to try a revenue-sharing model. Athletes Unlimited, which was founded in 2020 and today operates women’s softball, volleyball and basketball leagues, shares profits with its athletes. Unrivaled, the upstart 3-on-3 women’s basketball league, tried a similarly novel approach, enticing athletes to participate by handing out equity stakes to the players it recruited for its first season.

WPSL Pro says that for early investors, the new league “represents an opportunity to get in at the ground floor of the next major growth engine in women’s sports.” 

Committed markets include Austin, Wichita, and Southern California.

A representative for WPSL Pro did not immediately respond to a request for comment, and a representative for CSG declined to comment.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 4, 2025; Toronto, Ontario, CAN; New York Knicks center Karl-Anthony Towns (32) and Toronto Raptors forward Jonathon Mogbo (2) chase after a loose ball during the second half at Scotiabank Arena.

Knicks, Raptors Agree to Drop Suit Over ‘Mole’ Accused of Stealing

The Knicks had sought more than $10 million in damages.
Jenny Just

Austin FC Co-Owner: Teach Your Daughters to Play Poker

She calls poker a “mind sport” like chess that teaches important life skills.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Jul 17, 2025; Portrush, IRL; Jason Day hits a shot on the 18th hole during the first round of The 153rd Open Championship golf tournament at Royal Portrush.

Flashy Golf Apparel Brand Malbon Notches $28 Million Raise

Jason Day famously wore the brand at the last two Masters Tournaments.
Ballers in Philadelphia
exclusive
October 6, 2025

Backer of SlamBall, Ballers Armed With $150M for New Fund

The fund will offer sports and entertainment companies deals that don’t involve equity.
April 27, 2025; Anfield, Liverpool, BRITAIN; Liverpool player Mohamed Salah scores the fourth goal against the Tottenham Hotspur in a Premier League match.
October 9, 2025

Tottenham Hotspur Gets $134M Amid Hot Start to Season

The team recently rejected three takeover offers, declaring it is not for sale.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Blake Bortles appears set to exit Jacksonville with a career 24-49 record.
October 1, 2025

Private Equity’s Sports Push Has Entered Overdrive

Athletes like Blake Bortles and Rob Gronkowski are diving into sports investing.
Saudi Arabia’s Public Investment Fund (PIF), one of several premier sponsors for the BNP Paribas Open tennis tournament, as seen on Stadium 2 at the Indian Wells Tennis Garden in Indian Wells, Calif., on March 14, 2024.
September 30, 2025

The Australian Soccer Player Running Saudi PIF’s SURJ Sports

SURJ Sports CEO Danny Townsend says there is “genuine commitment” to social change.
September 30, 2025

Jozy Altidore: Becoming an NFL Owner Is Like Going Back to School

Altidore owns stakes in the Bills and the NWSL’s Bay FC.
Sep 21, 2025; Foxborough, Massachusetts, USA; New England Patriots wide receiver Kyle Williams (18) completes a pass during the third quarter at Gillette Stadium.
September 25, 2025

Patriots Become Fourth NFL Team to Add Private-Equity Investor

The minority stake sales value the team at more than $9 billion.