Wednesday, July 15, 2026

World Cup Final Anticipation Shows U.S. Rise As a Soccer Market 

  • Unconfirmed report of Dallas getting the coveted tournament final goes viral.
  • Both New Jersey and Dallas continue to put their best foot forward to FIFA.
The Enquirer

How much has the U.S. become a soccer country? Enough for an unconfirmed rumor about the host venue for the 2026 World Cup Final to become a viral sensation in just a few hours. 

A report from The Sun—a tabloid in London—reporting AT&T Stadium in North Texas beat out MetLife Stadium in New Jersey for the final tournament match swept across the American media landscape and was almost immediately picked up by dozens of other news outlets. The problem: FIFA insists it has not finalized its choice, and the match schedule for the upcoming World Cup won’t be announced until Feb. 4.

“We continue to work with FIFA leadership to lay the groundwork as we prepare to host the largest FIFA World Cup to date and are eager, like the other host cities, to find out what matches will be assigned to us,” said Monica Paul, executive director of the Dallas Sports Commission.

New Jersey Gov. Phil Murphy, a passionate advocate for the MetLife Stadium bid, also said this week he believes that the venue remains in the hunt for the coveted final, with no notification either way made from FIFA.

“I think our odds remain about where they’ve been. I would put it plus-or-minus 50/50,” Murphy told The Bergen Record

As the anticipation for FIFA’s decision mounts, both markets continue to do everything they can to tip the scales. Dallas is leaning into an unprecedented multi-venue, festival proposal that would incorporate the neighboring Texas Rangers ballparks, both past and present, in addition to AT&T Stadium. MetLife Stadium is removing seats in an effort to accommodate FIFA’s wider field requirements. 

The battle for the World Cup Final also involves many of the sports industry’s most prominent figures, including Dallas Cowboys owner Jerry Jones and FC Dallas president Dan Hunt. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Why England–Argentina Carries So Much Weight

The rivals haven’t faced off in the World Cup since 2002.
Jul 13, 2026; Philadelphia, PA, USA; Baseball fans react before the final round of the All Star-Home Run Derby at Citizens Bank Park.

MLB All-Star Game Tickets Surpass World Cup Semifinal

The biggest factor is a shortage of tickets on the resale market.
July 9, 2026; Foxborough, Massachusetts, U.S.; France's Kylian Mbappe celebrates scoring their first goal. Mandatory Credit: David Butler Ii-Imagn Images

World Cup Powerhouses Will Leave With Tens of Millions in Prize Money

FIFA’s total distribution for the tournament is $871 million.
Soccer Football - FIFA World Cup 2026 - Quarter Final - Argentina v Switzerland - Kansas City Stadium, Kansas City, Missouri, U.S. - July 11, 2026 Argentina's Lionel Messi and Jose Manuel Lopez celebrate after the match

Why People Suddenly Think the World Cup Is Rigged

FIFA’s inconsistency around its rules has fueled paranoia and suspicion.
podcast thumbnail mobile
Front Office Sports Today

7/15/26 – England vs Argentina, Michigan Athletics Investigation Latest, MLB Labor War

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
July 15, 2026

NBA Summer League Is a Sports-Photography Bootcamp for Players

A new photography program has players taking other kinds of shots.
July 15, 2026

Still No Timetable for Trump Turnberry to Host Another Open Championship

Turnberry last hosted the Open in 2009.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Mar 15, 2023; Phoenix, Arizona, USA; Detailed view of a Team USA baseball hat during the World Baseball Classic at Chase Field. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
July 14, 2026

Two Years From LA28, MLB’s Olympic Plan Remains Unsettled

The league and union are still grappling with several logistical issues.
July 14, 2026

MLB Players and Owners Still Miles Apart: ‘I Think It’s Perverse’

Baseball’s management and labor leaders offer very different viewpoints. 
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of a flag with the Claret Jug trophy during practice
July 14, 2026

Open Championship Stays Out of Prize Money Race With $17.75M Purse

The Masters and U.S. Open paid out $22.5 million purses.
John Smoltz acknowledges the crowd during the introduction of returning inductees at the National Baseball Hall of Fame's 2024 induction ceremony Sunday, July 21, 2024, at the Clark Sports Center in Cooperstown, New York.
July 14, 2026

John Smoltz: MLB All-Star Game Is ‘Absolutely’ Still the Best

The Hall of Fame pitcher will call the Midsummer Classic for Fox.