Tuesday, June 9, 2026

World Cup Final Anticipation Shows U.S. Rise As a Soccer Market 

  • Unconfirmed report of Dallas getting the coveted tournament final goes viral.
  • Both New Jersey and Dallas continue to put their best foot forward to FIFA.
The Enquirer

How much has the U.S. become a soccer country? Enough for an unconfirmed rumor about the host venue for the 2026 World Cup Final to become a viral sensation in just a few hours. 

A report from The Sun—a tabloid in London—reporting AT&T Stadium in North Texas beat out MetLife Stadium in New Jersey for the final tournament match swept across the American media landscape and was almost immediately picked up by dozens of other news outlets. The problem: FIFA insists it has not finalized its choice, and the match schedule for the upcoming World Cup won’t be announced until Feb. 4.

“We continue to work with FIFA leadership to lay the groundwork as we prepare to host the largest FIFA World Cup to date and are eager, like the other host cities, to find out what matches will be assigned to us,” said Monica Paul, executive director of the Dallas Sports Commission.

New Jersey Gov. Phil Murphy, a passionate advocate for the MetLife Stadium bid, also said this week he believes that the venue remains in the hunt for the coveted final, with no notification either way made from FIFA.

“I think our odds remain about where they’ve been. I would put it plus-or-minus 50/50,” Murphy told The Bergen Record

As the anticipation for FIFA’s decision mounts, both markets continue to do everything they can to tip the scales. Dallas is leaning into an unprecedented multi-venue, festival proposal that would incorporate the neighboring Texas Rangers ballparks, both past and present, in addition to AT&T Stadium. MetLife Stadium is removing seats in an effort to accommodate FIFA’s wider field requirements. 

The battle for the World Cup Final also involves many of the sports industry’s most prominent figures, including Dallas Cowboys owner Jerry Jones and FC Dallas president Dan Hunt. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 8, 2026; Kansas City, Missouri, USA; A general view of external signage during a tour of Kansas City Stadium ahead of the 2026 FIFA World Cup.

U.S. Hotels Still Struggling to Fill Rooms As World Cup Approaches

“Aspirational buyers are finding it hard to pay up.”
Sponsored

World Cup Betting Preview: Big Kickoff in USA, Canada, and Mexico

A look at the key betting storylines heading into the tournament, including favorites, dark horses, and top scorer odds.
Sponsored

How the Premier League is Rewiring Fan Engagement With AI

Inside the Premier League’s AI-powered effort to bring fans closer to the game through personalized experiences.
FIFA World Cup 2026 - Team Iran arrives at Tijuana for World Cup - Tijuana International Airport, Tijuana, Mexico - June 7, 2026 Iran fans look on as the bus arrives

Iranian Federation Says World Cup Tickets Pulled

Each team’s supporters are supposed to get thousands of tickets per match.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.

LIV CEO Won’t Guarantee Final 4 Events of 2026 Season Happen

The PIF in April said it would fund LIV through this season.
Apr 28, 2026; New York, New York, USA; Left to right: Tina Fey and Timothee Chalamet and Kylie Jenner and Ben Stiller and Christine Taylor sit court side during the first quarter of game five of the first round of the 2026 NBA Playoffs between the New York Knicks and Atlanta Hawks at Madison Square Garden. Mandatory Credit: Brad Penner-Imagn Images
June 8, 2026

The Unwritten Rules of Madison Square Garden’s Celebrity Row

The best seats in the house come with unspoken expectations.
June 9, 2026

U.S. Open Qualifying Sends High School Stars to Shinnecock

Miles Russell and Giuseppe Puebla, both 17, earned spots Monday.
Sponsored

World Cup Betting Preview: Big Kickoff in USA, Canada, and Mexico

A look at the key betting storylines heading into the tournament, including favorites, dark horses, and top scorer odds.
June 8, 2026

Knicks NBA Finals Ticket Prices Plunge Ahead of Trump’s MSG Visit

Get-in prices for Monday’s Game 3 plummet by more than half.
June 8, 2026

UFC Freedom 250 at White House Faces Last-Minute Legal Threat

The newly filed lawsuit alleges several breaches of required protocols.
June 8, 2026

Nelly Korda Nears No. 1 on LPGA Money List With $2.5M Payday

Korda has made $5.4 million on the golf course this season.
exclusive
June 7, 2026

LIV May Not Have Funding to Last Entire Season: Sources

The league has 47 days before its next scheduled tournament.