Wednesday, June 3, 2026

World Cup Final Anticipation Shows U.S. Rise As a Soccer Market 

  • Unconfirmed report of Dallas getting the coveted tournament final goes viral.
  • Both New Jersey and Dallas continue to put their best foot forward to FIFA.
The Enquirer

How much has the U.S. become a soccer country? Enough for an unconfirmed rumor about the host venue for the 2026 World Cup Final to become a viral sensation in just a few hours. 

A report from The Sun—a tabloid in London—reporting AT&T Stadium in North Texas beat out MetLife Stadium in New Jersey for the final tournament match swept across the American media landscape and was almost immediately picked up by dozens of other news outlets. The problem: FIFA insists it has not finalized its choice, and the match schedule for the upcoming World Cup won’t be announced until Feb. 4.

“We continue to work with FIFA leadership to lay the groundwork as we prepare to host the largest FIFA World Cup to date and are eager, like the other host cities, to find out what matches will be assigned to us,” said Monica Paul, executive director of the Dallas Sports Commission.

New Jersey Gov. Phil Murphy, a passionate advocate for the MetLife Stadium bid, also said this week he believes that the venue remains in the hunt for the coveted final, with no notification either way made from FIFA.

“I think our odds remain about where they’ve been. I would put it plus-or-minus 50/50,” Murphy told The Bergen Record

As the anticipation for FIFA’s decision mounts, both markets continue to do everything they can to tip the scales. Dallas is leaning into an unprecedented multi-venue, festival proposal that would incorporate the neighboring Texas Rangers ballparks, both past and present, in addition to AT&T Stadium. MetLife Stadium is removing seats in an effort to accommodate FIFA’s wider field requirements. 

The battle for the World Cup Final also involves many of the sports industry’s most prominent figures, including Dallas Cowboys owner Jerry Jones and FC Dallas president Dan Hunt. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Painter Suing FIFA for $25 Million for Covering Dallas Mural

The artist claims FIFA didn’t get consent to cover his 1999 mural.

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.

Stars Arena Move Deepens Downtown Dallas Sports Exodus

Both the Stars and Mavericks are seeking to build new arenas.

Landon Donovan Thinks World Cup Will Boost MLS

Donovan argues hosting World Cup games will lead owners to spend more.

Featured Today

Frances Cabral-Delaney

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
May 26, 2026

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.

WNBA Player Drops Out of Project B to Play in Turkey

Project B also signed another French player: Leïla Lacan.
June 3, 2026

How the NBA Got Its Trophy Back on Finals Courts

The trophy hasn’t appeared on the court since the 2009 Finals. 
June 3, 2026

U.S. Women’s Open Becomes the Richest Event in Women’s Golf—Again

The prize money sets a new record for a single women’s golf tournament.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
June 3, 2026

NHL Projects Record $8B in Revenue—Sees Bigger Growth Ahead

The league is seeing across-the-board revenue increases.
June 2, 2026

NHL Plans to Reinvent All-Star Weekend With International Twist

The restructured format echoes the wildly successful 4 Nations Face-Off.
June 2, 2026

Deion Sanders Says Cowboys Coaching Rumors ‘Weren’t Real’

Sanders has coached three seasons at Colorado.
June 2, 2026

Jon Rahm Says His Job Is Playing Golf, Not Pitching LIV to Investors

Rahm is not taking the approach of Bryson DeChambeau.