Friday, August 7, 2026

World Cup Bets Expected to Hit $35B

  • The World Cup is expected to see a 65% increase in sports bets from the 2018 tournament.
  • U.S. bettors planned to place $1.8 billion in bets.
Brazilian attacker Raphinha dribbles at Swiss defender during World Cup match up
Danielle Parhizkaran-USA TODAY Sports

Analysts are expecting a massive increase in sports betting on this year’s World Cup compared to the 2018 tournament.

Barclays analysts claim the tournament is expected to see $35 billion in wagers. That figure would be a 65% increase from four years ago.

The tournament’s nine draws to date have been favorable to sportsbooks since most bettors pick one team to win.

American soccer player Christian Pulisic scores volley past Iranian goal keeper in World Cup match up

USMNT Earns $13M For Advancing To World Cup Knockout Stage

With a 1-0 victory over Iran, USMNT finished second in Group B.
November 29, 2022

High Stakes for U.S.

While Europe is likely the bigger hub for World Cup bets, the U.S. is enjoying its first tournament since legal sports betting became widespread in the country.

  • During the 2018 World Cup — for which the U.S. did not qualify — sports betting was legal for around 10 million Americans.
  • It is currently legal for roughly 132 million

According to the American Gaming Association, 20.5 million Americans planned before the tournament to place a total of $1.8 billion in World Cup bets.

With the U.S. advancing to the knockout stage after its 1-0 victory over Iran on Tuesday, U.S. bettors will be able to bet on the national team for at least one more game.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Fanduel logo appears in this illustration taken April 22, 2026.

Gambling Industry Gears Up for ‘Arms Race’ This NFL Season

“Competition is fierce,” BetMGM CEO Adam Greenblatt said.

Europe Still Plans to Boycott World Cups, UEFA Says  

Six European teams face uncertainty ahead of the U-20 Women’s World Cup. 

6 Takeaways From Larry Berg’s Introduction As MLS Commissioner

Berg told FOS that media revenue is “uncapped upside.”

England Withdraws Support for Infantino as Opposition Grows

England, Wales, and Serbia all withdrew support for Infantino’s reelection.
podcast thumbnail mobile
Front Office Sports Today

8/7/26 – Aikman and Buck Talks, Fox Won’t Renegotiate NFL Rights Until 2028, and Yankees’ Polymarket Deal

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.

DraftKings, FanDuel Downplay Prediction-Market Cannibalization

Traditional sportsbooks have a new set of competitors.
July 28, 2026

NBA, MLB Want More Say in Prediction Markets

The NBA said a new rules proposal “falls well short.”
July 30, 2026

WNBA Posts, Deletes Video of Apparent Bueckers-Reese Bet

The CBA includes strict prohibitions against players wagering on games.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Feb 5, 2026; San Francisco, CA, USA; A NFL shield logo at the NFL Honors Red Carpet before Super Bowl LX at Palace of Fine Arts.
July 28, 2026

NFL Sounds Alarm on ‘Objectionable’ Prediction Markets

The league flagged a number of concerns as the deadline for public comments hit.
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)
July 24, 2026

Kalshi Says Screenshot in Netflix Trailer Was ‘Fabricated’

The prediction-market platform is demanding Netflix take the trailer down immediately.
May 7, 2026; Oklahoma City, Oklahoma, USA; Los Angeles Lakers forward LeBron James (23) reacts after a play against the Oklahoma City Thunder in the first half during game two of the second round of the 2026 NBA Playoffs at Paycom Center. Mandatory Credit: Alonzo Adams-Imagn Images
July 24, 2026

Prediction Markets Had No Clue Where LeBron Was Going

Philadelphia’s chances on Kalshi spiked just before the news broke.
Joey Spallina (#22) of the Maryland Whipsnakes during the 2026 PLL Regular Season, The Week 10 match up of The Maryland Whipsnakes and The Utah Archers at Peter Barton Lacrosse Stadium, Denver, Colorado. On Saturday, July 25th, 2026
July 21, 2026

PLL Quietly Struck Exclusive Deal With Polymarket

The deal with the Premier Lacrosse League was signed earlier this year.