Monday December 4, 2023

Women’s Tour de France Race Begins in 2022

  • The race will take place following the conclusion of the men’s version.
  • Zwift — an app for cyclists, runners, and triathletes — announced a four-year partnership with the race.
Caitie McMekin/News Sentinel/Design: Alex Brook
Linkedin
Copy Link
Link Copied
Link Copied

A women’s version of the Tour de France is coming next year after a number of failed attempts in recent decades.

Coined the “Tour de France Femmes,” the race will take place following the conclusion of the men’s version, replacing La Course on the women’s WorldTour calendar.

“I’m hopeful that the race will help us grow our sport even more by providing us with a media platform to take the excitement of women’s cycling to new audiences,” said Dutch Olympic road race champion Anna van der Breggen.

Previous versions have been cut for being underfunded. On Thursday, Zwift — an app for cyclists, runners, and triathletes — announced a four-year partnership with the race.

“This is an incredibly important announcement for us as we look to build on our investment in women’s cycling,” said Eric Min, CEO and co-founder of Zwift.

Zwift worked with Amaury Sport Organisation last year to create a virtual version of the Tour de France. ASO has “owned” the race for the last 55 years and makes somewhere between $60 million and $150 million from it annually, according to The Hustle.

This year’s Tour de France has a total purse of over $2.6 million. Roughly 40% of the race’s revenue comes from ads and sponsors, 55% from TV rights, and 5% from city fees.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Nick Saban highest paid college football head coach.

Who Is Highest-Paid Coach in College Football?

Saban remains atop highest-paid head coaches getting over $11 million annually.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Sponsored

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.
podcast thumbnail mobile
Front Office Sports Today

CFP Selection Turns Heads with Controversial Selection

0:00
0:00

Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Wasserman
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
Olympic rings in front of mountains in the background

IOC's Winter Olympics Favorites: France 2030, Salt Lake City 2034

Preferred bidders have been selected for 2030 and 2034.
November 21, 2023

Cricket Continues To Surge In Popularity

Tournament posts record-level attendance, streaming totals.
November 27, 2023

Two U.S. World Cups in Two Years?

The United States is hoping to host the 2027 Women's World Cup.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Oct 22, 2022; Paris, FRANCE; General view the Eiffel Tower and the Seine river, as seen from Pont Alexandre III in advance of the Paris 2024 Summer Olympic Games. The bridge will serve as the site for triathlon, open water swim and road cycling.
November 20, 2023

Paris Olympics Problems Continue With Price-Gouging Claims

Average room prices expected to more than triple for upcoming Games.
Saudi player wins ball from Argentinian player in World Cup match-up
November 17, 2023

$1B Saudi Arabian-FIFA Deal Expected To Follow 2034 World Cup Bid

Saudi oil company Aramco is reportedly close to a deal with FIFA.
November 14, 2023

Wimbledon Expansion In Doubt Amid Local Objections

Local borough planners recommended rejection of project
November 9, 2023

Major Pay Increases Hitting International Women's Soccer

The Women's FA Cup is doubling its prize money.