• Loading stock data...
Sunday, October 26, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Wolverine Acquires Sweaty Betty for $410M

  • Wolverine Worldwide has acquired Sweat Betty, a women’s activewear brand.
  • The deal is valued at roughly $410 million.
Sweaty Betty/Design: Alex Brooks

Wolverine Worldwide, a Michigan-based footwear company, has acquired Sweaty Betty, a women’s activewear brand, in an all-cash deal valued at roughly $410 million.

Wolverine has a massive portfolio of footwear brands that includes Saucony, Merrell, Sperry, Hush Puppies, Stride Rite, and others.

L Catterton — the LVMH-backed private equity firm that bought footwear giant Birkenstock in a $4.8 billion deal in May — is selling Sweaty Betty to Wolverine.

Sweaty Betty is available in about 60 brick-and-mortar stores throughout the U.K., at Nordstrom in the U.S. and Canada, and at standalone stores in Hong Kong.

The brand is on pace to generate $250 million in revenue this year with roughly 70% coming from ecommerce. Wolverine’s acquisition marks another inflection point for women’s sports brands.

  • New Balance rebranded its subsidiary Brine as a women’s equipment manufacturer in March. 
  • Athleta, a Gap-owned women’s activewear brand, sponsors Olympic legends Simone Biles and Allyson Felix
  • Lululemon reported $1.2 billion in revenue in Q1, an 88% increase year-over-year.

Wolverine posted record revenue of $631.9 million in Q2 2021, an 81% increase year-over-year.

The company expects full-year revenue to reach as high as $2.4 billion, up $150 million from the 2021 outlook it shared in February.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Lamar Jackson’s Practice Status Flip Sparks NFL Investigation

Baltimore could be disciplined for not properly disclosing Lamar Jackson’s status.

CFB Revenue Era’s New Powers: Indiana, Georgia Tech, and Vandy

Indiana is the most notable, having ascended to No. 2.

Sarkisian, Kiffin Address Rumors Even As Coaching Carousel Slows

Reports are rampant about the coaches taking new jobs.

Blue Jays’ World Series Run Is Just Part of Rogers’ Big Sports..

Buying more MLSE equity and a recapitalization of sports assets are planned.

Featured Today

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
October 25, 2025

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Sponsored

How HOKA is Reimagining the NIL Relationship

Fans can now follow their favorite golfers and experience every marquee moment at the Ryder Cup — thanks to innovation from T-Mobile.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”