• Loading stock data...
Monday, October 13, 2025

Get Ready To ‘Wubble’

WNBA layup
Photo Credit: Brad Mills-USA TODAY Sports

The WNBA will tip off Saturday in its bubble at the IMG Academy in Florida. It will look to continue the momentum it has built under Commissioner Cathy Engelbert, who was named to the role in May 2019.

A new collective bargaining agreement signed in the offseason means that the average WNBA player will now be able to earn six figures for the first time, helping lessen the need for the players to play overseas in the offseason.

The shortened season will also lead to a new level of television exposure for the league. Almost 50% of games will be featured on national broadcasts across ABC, ESPN, ESPN 2, and CBS Sports Network, even as other leagues return to action. Highly touted rookie Sabrina Ionescu and the New York Liberty will appear in 15 of those nationally televised games.

That should help build on the growing interest in women’s basketball. The 2019 women’s NCAA Tournament had its highest attendance in 15 years and interest in the WNBA grew significantly from 2016 to 2019, as search traffic grew 50%.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 5, 2023; Dallas, Texas, USA; A view of the NBA logo and NBA app logo and basketballs in front of the base during warms up before the game between the Dallas Mavericks and the Suns at the American Airlines Center.

NBA Will Take Over League Pass After WBD Divorce

The league now has full operational control of those media assets.
Dec 23, 2024; Dallas, Texas, USA; A view of the NBA logo and Portland Trail Blazers logo before the game between the Dallas Mavericks and the Trail Blazers at the American Airlines Center.

NBA Reopens Doors in China—and Eyes the WNBA Next

The Mavericks and Rockets are set to play games in Macao next year.
Sep 29, 2025; Inglewood, CA, USA; Los Angeles Clippers forward Kawhi Leonard (2) poses during media day at Intuit Dome
opinion

Clippers’ Aspiration Fiasco Recalls Another Doomed NBA Sponsorship

The Kawhi controversy has shades of the still-recent FTX scandal.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
August 11, 2025

NBA Christmas Schedule Leans on LeBron, Steph While Betting on Flagg

The Lakers, Warriors, and Rockets are all in action.
August 10, 2025

Bears CEO: Arlington Heights Only Local Location for New Stadium

The Bears currently play in Soldier Field in downtown Chicago.
August 8, 2025

Three Schools Sue Mountain West, Commish Over Withheld Funds

Boise State, Colorado State, and Utah State intensified the court battle.
Courtesy: Harlem Globetrotters
July 25, 2025

The Harlem Globetrotters Have Changed Hands Repeatedly, but Keep Making Money

The team is gearing up for its 100th season.