• Loading stock data...
Friday, February 21, 2025

WNBA Postseason Ratings Still Surging Post–Caitlin Clark

  • The WNBA Finals are on pace to set a viewership record for a five-game series.
  • The Liberty and Lynx are deadlocked at one game apiece heading into Game 3.
Wendell Cruz-Imagn Images

The WNBA Finals should have enough drama on the court to make this the league’s most-watched championship round since moving to the best-of-five game format in 2005.

The New York Liberty and Minnesota Lynx are deadlocked at one game apiece, with the Finals shifting to Minnesota for the next two games Wednesday and Friday. A winner-take-all Game 5 would be played back in New York on Sunday.

Last Thursday’s opener was the first WNBA Finals Game 1 in history to surpass one million viewers, with the audience on ESPN coming in at 1.14 million. Ratings for Sunday’s Game 2 on ABC—one of many playoff matchups scheduled head-to-head against NFL action—have not been released.

The mark to beat is 728,000, which was the average across the 2023 WNBA Finals, as the Las Vegas Aces defeated the Liberty three games to one to win their second consecutive title. That figure is No. 8 all time, behind six best-of-three series in the late 1990s and early 2000s, and the inaugural one-game championship round in 1997. Next year, the WNBA Finals will expand to a best-of-seven format.

Caitlin Clark Effect Lingers

Despite an early first-round exit from ratings magnet Caitlin Clark and the Indiana Fever, the WNBA playoffs still had serious momentum entering the Finals as the league’s most-viewed postseason in 25 years, with games averaging 970,000 viewers. That number was up 142% from 470,000 in 2023, which was the most-watched WNBA playoffs in 16 years.

This year’s semifinals alone were already higher than last year’s WNBA Finals, averaging 850,000 viewers across nine games.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 17, 2025; San Antonio, Texas, USA; San Antonio Spurs center Victor Wembanyama (1) dribbles past Memphis Grizzlies forward Santi Aldama (7) in the second half at Frost Bank Center.

Fanatics Pays Out and Refunds Wembanyama Bets After Injury Ends Season

Fanatics applied its Fair Play rule to bets related to Wembanyama winning awards.
Malika Andrews
exclusive

ESPN NBA Stars Malika Andrews and Brian Windhorst Are Looming Free Agents

ESPN has major decisions to make this offseason with NBC and Amazon looming.
Feb 20, 2025; Indianapolis, Indiana, USA; Memphis Grizzlies forward Jaren Jackson Jr. (13) dribbles the ball while Indiana Pacers center Thomas Bryant (3) defends in the first half at Gainbridge Fieldhouse.

How Wembanyama’s Injury Could Lead to the NBA’s Richest Contract

Jaren Jackson Jr. won the Defensive Player of the Year Award in 2023.

‘Shrinking Platform’: MLB, ESPN to Split After 35 Years

Manfred cites multiple issues with ESPN’s MLB coverage, business health.

Featured Today

Nov 2, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins goaltender Alex Nedeljkovic (39) stretches during a time-out against the Pittsburgh Penguins in the second period at PPG Paints Arena

Behind the Mask: The Artists Creating Hockey’s Iconic Goalie Style

The art and business of outfitting pro netminders.
Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.
February 16, 2025

Inside the Push for the NHL’s Next Era of International Competition

Players have been clamoring, and the league is all in.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
Feb 18, 2024; Indianapolis, Indiana, USA; Eastern Conference guard Damian Lillard (0) of the Milwaukee Bucks reacts after a play during the second half of the 73rd NBA All Star game at Gainbridge Fieldhouse.
February 15, 2025

The NBA’s Latest Attempt To Solve the All-Star Game Conundrum

A new mini-tournament on a lame-duck network may not solve the problem.

Manfred, Pitaro Navigate Pressure After MLB’s ESPN Deal Ends Early

Both Manfred and Pitaro now face significant tasks without each other.
February 20, 2025

Sports Media Rallies Around Influential Blogger Andy Isaac

Tributes poured in across social media after Isaac’s announcement.
February 20, 2025

4 Nations Finale Could Draw Super Bowl–Level TV Ratings in Canada

The hockey matchup ties into broader issues of national pride and sovereignty.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
February 19, 2025

NBA TV Ratings Are Down 5%. NBC May Reverse That Trend Next..

TNT viewership is down 11% while ABC/ESPN ratings are flat.
Feb 19, 2025; Port St. Lucie, FL, USA; New York Mets right fielder Juan Soto (right) talks to center fielder Jose Siri (center) and right fielder Starling Marte (left) during a spring training workout at Clover Park.
February 19, 2025

MLB Faces Critical Transition As Streaming Alters Media Landscape

Twenty-two clubs now offer a direct-to-consumer streaming option.
February 19, 2025

NBA All-Star Game Ratings: Second-Least-Watched Ever, Down 13%

The NBA competed with “SNL 50,” which averaged 14.8 million viewers Sunday.
February 19, 2025

Daytona 500 Most-Watched Over the Weekend, Despite Rain Delays

Fox drew an average of 6.76 million viewers for Sunday’s race.