Tuesday, October 27, 2026

WNBA Players Not Reaping League’s Revenue Gains

  • Share of league revenue fell to less than 10% as their NBA counterparts get about half of revenues.
  • There has been talk of WNBA players opting out of their current CBA early.
WNBA
Vincent Carchietta-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The WNBA’s revenues have nearly doubled over the last four years, although the players’ share of that money has fallen during that span. 

The WNBA will pull in between $180 million to $200 million this year, according to Bloomberg, bolstered by a huge uptick in sponsorship dollars. The report also notes that league and team revenues were about $102 million in 2019. 

Last season the player’s share of revenue was 9.3% in fiscal 2022, a nearly 2% dip from 2019. This season, the minimum salary in the WNBA is $62,285 with the maximum set at $234,936.

Under the collective bargaining agreement ratified on Wednesday, NBA players are slated to receive about 51% of league revenues. The NBA’s new CBA kicks in this July and runs through the 2029-30 season.

WNBA players have to deal with prioritization rules built into their CBA even as several of the league’s players play overseas in leagues that pay more. That was highlighted when Phoenix Mercury center Brittney Griner spent 10 months in Russian custody after she arrived in February 2022 to play there. 

Change could be on the horizon. 

WNBA players could choose to opt out of the CBA — which runs through 2027 — after the 2025 season, potentially setting up a fight for a revenue split similar to what their NBA counterparts have had for decades. 

And ESPN’s deal — which tops out at a paltry $35 million per season — ends after the 2025 campaign. As ratings have surged, it’s expected the next TV deal will receive a significant bump.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 14, 2026; Kansas City, Missouri, USA; Broadcaster Pat McAfee prior to a game between the Kansas City Chiefs and the Denver Broncos at Arrowhead Stadium.

ESPN Stands by McAfee’s ‘Very Real and Valid’ Concerns

An ESPN spokeswoman says the network takes all threats very seriously.

Jerry Jones Says Cowboys Hiring Troy Aikman ‘Very Possible’

Jones and Aikman spoke on the field Monday night.

WNBA Finals Game 6 Will Test Daytime Sports Viewership

The Valkyries would clinch the WNBA Finals with a win Thursday.
podcast thumbnail mobile
Front Office Sports Today

10/27/26 – NBA Enters Prediction Markets, WNBA Finals Midday Move, LIV Hangs by a Thread

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

World Series TV Viewership Beats Expectations

No Dodgers in this year’s World Series? No problem for Fox Sports.
October 26, 2026

Brewers Fans Take Over Tampa for Game 3

Milwaukee fans are making their presence felt in Florida.
Oct 24, 2026; Pullman, Washington, USA; Washington State Cougars linebacker Isaiah Hung (16) celebrates after a play against the Boise State Broncos during the second half at Gesa Field at Martin Stadium. Boise State Broncos won 31-10.
October 27, 2026

Sports Pushing Further Into AI Content Despite Fan Pushback

Sports leaders are increasingly adopting AI content tools regardless of fan sentiment.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 26, 2026

World Series Game 1 Gets Eye-Popping Local Ratings

Milwaukee generated the best local Game 1 audience in seven years.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 24, 2026 LIV Golf CEO Scott O'Neil at the course ahead of the second round
October 26, 2026

LIV Execs Paid Millions During PIF’s Funding Exit, per Court Docs

LIV CEO Scott O’Neil received a $6.375 million “retention payment” on June 24.
October 26, 2026

WNBA Moves Finals Game to Midday to Play in NBA Arena

The series is tied at 2 entering Game 5 on Monday.
Aug 20, 2026; Westfield, Indiana, USA; Dustin Johnson tees off on hole four during the first round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.
October 26, 2026

LIV Golf Hangs On by a Thread As Clock Ticks on Future

A Sunday deadline for players to commit has passed.