• Loading stock data...
Tuesday, August 5, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

With Shorter Game Times, MLB Teams Extend Alcohol Sales

  • The teams have begun to sell alcoholic beverages later in the game than normal.
  • The change was motivated by shorter games due to new pace-of-play rules.
Milwaukee Brewers shortstop Willy Adames (27) rounds first after hitting a solo home run.
MARK HOFFMAN/MILWAUKEE JOURNAL SENTINEL

Major League Baseball’s new pace-of-play rules this season have certainly been fantastic for television viewership — but may have an unintended negative consequence. 

Because the games are around 30 minutes shorter, concession sales could decrease.

The Milwaukee Brewers and Arizona Diamondbacks appear to be the first teams to attempt a solution. They’re reportedly selling alcoholic beverages until the eighth inning — breaking with the league-wide standard of stopping sales in the seventh. 

There’s no formal rule about when alcohol sales must end.

The Brewers told MLB.com that because of the quicker games, extending alcohol sales to the eighth inning will allow them to be sold for the same amount of time as last year. 

Popular New Addition

Through the first two series of the season, Brewers’ game times averaged two hours and 34 minutes, for example. In previous years, any game under three hours was considered speedy.

The change is mostly due to the new pitch clock, which only allows 15 seconds between pitches and 20 seconds when runners are on base. 

MLB has already begun soliciting potential sponsors for the clock, which is already popular among fans, FOS previously reported.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 17, 2025; Miami, FL, USA; Skylar Diggins-Smith (4) of the Lunar Owls drives toward the basket during the first half of the game against the Mist of the Unrivaled women’s professional 3v3 basketball league at Wayfair Arena.

Unrivaled Has Signed Nearly 90% of 2026 Roster, Salaries to Increase

Cofounder Alex Bazzell confirmed the average salary will increase next season.
Apr 2, 2023; Inglewood, CA, USA; Brock Lesnar during Wrestlemania Night 2 at SoFi Stadium.

Lesnar Returns to WWE Months After Being Named in McMahon Suit

It was Lesnar’s first WWE appearance since 2023.
Apr 14, 2025; New York, New York, USA; WNBA commissioner Cathy Engelbert talks to the media before the 2025 WNBA Draft at The Shed at Hudson Yards.
exclusive

Pagliuca Offer to Buy Sun Was Agreed to in July, Never Presented..

The exclusivity window expired, allowing for competing offers including Marc Lasry’s.
Sep 1, 2024; Atlanta, Georgia, USA; Sep 1, 2024; Atlanta, Georgia, USA; PGA TOUR Commissioner Jay Monahan presents Scottie Scheffler the FedEx Cup after winning the TOUR Championship golf tournament.

Scottie Scheffler Tops New FedEx Cup Bonus List With $18M Payday

The PGA Tour’s top 10 players are getting paid after the regular season.

Featured Today

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Sponsored

FOS Holiday Gift Guide 2024

The Front Office Sports Holiday Gift Guide is back, featuring an exclusive lineup of athlete-owned brands that sports fans will love.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.