• Loading stock data...
Saturday, June 22, 2024

With Messi, Attention Comes in All Forms

  • Inter Miami has gained 11.7 million social media followers since Messi announced his MLS move.
  • On Instagram, Miami is now the fourth-most followed U.S. sports franchise, surpassing all NFL, MLB, and NHL teams.
Messi brings instant impact to anything he touches.
Sam Navarro-USA TODAY Sports

In the six weeks since Lionel Messi announced his move, Inter Miami has gained 11.7 million new followers across their social media accounts — including nearly 10 million on Instagram alone — according to sponsorship analytics company KORE.

The David Beckham-owned club is now the most-followed MLS team on Instagram, and has surpassed every NFL, MLB, or NHL team.

On June 7, the day of Messi’s announcement, Inter Miami had around 900,000 Instagram followers. The club’s account now has 10.4 million — which ranks fourth among all U.S. sports franchises on Instagram — before Messi has even played his first match with the club. Messi’s old club, Paris Saint-Germain, has lost 2.8 million Instagram followers since his last game.

The NBA’s Golden State Warriors (31M), Los Angeles Lakers (23M), and Cleveland Cavaliers (15.9M) are the only ones ahead of Inter Miami, which is also the only non-NBA team to make the top 10 of most-followed U.S. team accounts on Instagram.

KORE tracked that Inter Miami had 19.4 million social media engagements in the month of June, a staggering number over all other MLS clubs. (LA Galaxy ranked second in June with 1.3 million engagements on social media.) Messi’s personal Instagram account has gained nearly 22 million followers since June 7, according to SponsorUnited.

Messi is the second-most followed individual account on Instagram as his 479 million followers ranks only behind Cristiano Ronaldo’s 597 million. Among the brand sponsors to benefit from Messi’s gigantic social footprint include Apple, Adidas, and Sorare, the NFT fantasy sports startup that was valued at $4.3 billion in 2021 after raising $680 million. 

“Leo [Messi] has global recognition, he transcends any one specific sport or market, he can help drive awareness of Sorare to tens of millions of people across the world,” Michael Meltzer, Sorare’s head of business development, told Front Office Sports. “[Messi’s] one of the elite players within the Sorare ecosystem and we’ve seen a healthy increase in his card prices since he announced his move to MLS.”

Messi joined Sorare as an investor and ambassador in November 2022. Paris-based Sorare has 3 million users worldwide, and its digital player cards are used in licensed fantasy games for MLS, the NBA, and MLB as well as European soccer’s LaLiga, English Premier League, Serie A, Ligue 1, and Bundesliga, among others. On Sorare’s homepage, Messi is featured in a company-branded jersey.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Copa América’s Temporary Grass Sparks World Cup Stadium Debate

Six stadiums installed temporary natural grass fields.

Major Selling Point for Cities Pushing New Stadium Projects: Big Events

Several jurisdictions have mentioned events such as the Super Bowl as part of the impetus to build or renovate stadiums.
MLS Cup Eastern Conference First Round-Game 2-Columbus Crew SC at Atlanta United FC

The Highest-Paid MLS Coaches

Phil Neville and Gerardo Martino are tied atop the list, each earning $1 per year.
MLS: US Open Cup Final-Houston Dynamo FC at Inter Miami CF

The Highest-Paid MLS Midfielders

Only the top four highest-paid midfielders earn over $2 million a year.
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Everton FC owner Farhad Moshiri stands on the pitch at Goodison Park Stadium.

Another U.S. Takeover? Houston-Based Group in Talks With Everton

The English soccer club continues to look for a new owner.
June 20, 2024

New Koch Stake Values Nets, Liberty Parent at $6 Billion

The Koch family is well known for its conservative political donations.
June 21, 2024

Aces Sell Out Regular-Season Home Games in WNBA First

The Aces’ slow start continues to have no impact on the box office. 
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 18, 2024

Grousbeck’s Big Bet: Can Owner’s Spending Keep Celtics on Top?

The high-spending team faces more rising costs heading into its title defense.
June 13, 2024

Done Deal: Utah Hockey Club Unveils Identity, Colors, and Jerseys

The newly established NHL franchise selects a color scheme and temporary name.
June 10, 2024

Real Madrid Flees From Boss’s Claim It Won’t Play in FIFA’s Troubled Club World Cup

Carlo Ancelotti originally said his team won’t play in the U.S. tournament next summer.
Jan 21, 2023; Philadelphia, Pennsylvania, USA; Philadelphia Eagles owner Jeffrey Lurie walks off the field after win against the New York Giants during an NFC divisional round game at Lincoln Financial Field.
June 6, 2024

Report: Jeffrey Lurie Exploring Sale of Eagles Minority Stake

A sale would be based on a $7.5 billion team valuation.