Andy Murray’s Wimbledon Victory to Launch Beeple’s New NFT Project

    • Beeple is launching a new project to produce, showcase and sell NFTs.
    • He's starting with Andy Murray's 2013 Wimbledon victory.

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Beeple — creator of an NFT artwork that auctioned for $69 million — launched his new project on Thursday: WENEW, a display and commerce platform to capture the culture’s most iconic moments in NFTs.

The first moment is Andy Murray’s 2013 Wimbledon victory, which ended the United Kingdom’s 77-year drought for male singles players in the country’s own iconic tournament.

“We’d obviously been waiting for such a long time,” Murray told Front Office Sports, calling it the most important moment of his career. “It was just a huge, huge relief to win.”

Much more comes along with the winning auction bid for the Murray NFT: 

  • Tickets to the 2022 men’s Wimbledon finals
  • A tour of Wimbledon and signed souvenirs
  • A round of tennis with Murray on a Wimbledon court

Murray said he’s excited to see who wins the auction, which starts July 2, but added, “Hopefully it’s not Federer or Djokovic.”

Wimbledon and Beeple are not the only ones bolstering an NFT sale with tangible items.

The winner of an NFT auction from Juventus will get game tickets, a hotel stay, a visit to the team training center, a digital frame for displaying the NFT, and a signed jersey.

In a completely different strategy, Liga MX club Necaxa offered a 1% ownership stake in the team through an NFT auction in June.