• Loading stock data...
Thursday, September 18, 2025

Whistle Sports Looks to Long-Form Content for More Opportunities

Content might be one of the industry’s biggest buzzwords, and for good reason.

According to the 2018 Nielsen Total Audience Report, the average American adult spends over 11 hours per day consuming some sort of media.

Born out of this content frenzy are companies like Whistle Sports, which has been able to capitalize on the desire for higher-quality content on feeds of both creators and brands.

Having now raised over $100 million, Whistle Sports is taking an even deeper look at long-form content — as the willingness for platforms like YouTube, Netflix, Hulu, and even Facebook to pay for content has increased.

“One of the ways we are evolving as a business is through long-form content,” said John West, founder and CEO of Whistle Sports. “We are creating this content, owning it, and then licensing it to both digital and OTT platforms.”

READ MORE: Will Snapchat Still Be Useful in 2019? Sports Marketing Pros Weigh In

One of the ways the company has done this is through a new partnership with CAA. A deal four months in the making, the goal of is to leverage CAA’s ability to “up-level” the packaging surrounding its long-form content, as well as the relationships the team has with its roster of athletes. This is something that West sees as the perfect one-two punch for Whistle Sports.

“We think there is a really exciting intersection there, where we can be a media partner for a lot of top athletes and help them be relevant on social and with younger audiences while still being able to work with CAA to take our long-form content to the next level through the packaging of it.”

With over 200 OTT services already in the U.S. market alone according to Parks Associates, in West and Whistle’s mind there is an “if you build it, they will come” opportunity when it comes to high-quality, long-form content.

[mc4wp_form id=”8260″]

Seeing a consolidation of the digital media landscape ahead, West is looking to be active when it comes to acquiring companies that are complementary to the capabilities Whistle has developed over the last 10 years — chief among them being data and analytics and international growth.

“Building a great media company of today and tomorrow is a combination of great production capabilities and great insights. Much of what we do when it comes to the creation of our original content is based on what the data is telling us.”

With the struggle of some digital media companies widely covered, West is still bullish on being able to build a successful company in today’s landscape, even with algorithms shifting almost daily.

READ MORE: How The Lacrosse Network Has Become a Go-To Source for Content Surrounding the Sport

“In my opinion, there’s no better way or more influential way to reach that younger demographic than the creator with a social media presence. Their audience is not looking at billboards, watching TV, or watching pre-roll ads. They really want a story that is entertaining in the video that they’re watching. I continue to believe that’s where brand dollars will migrate.”

Whether it’s a news show on Snapchat, a long-form video sold to Netflix, or a four-part docuseries distributed via YouTube, one thing is for certain: quality never goes out of style.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Adriunna Brown

Business Is Booming for WNBA’s Top Beauty Pros

A network of stylists is shaping how players look, feel, and perform.

Silver: My Comments About Basketball Highlights Were ‘Misconstrued’

The NBA commissioner spoke at the Front Office Sports Tuned in summit.
Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.

Featured Today

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
opinion
September 9, 2025

The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts

Many viewers decried the addition of ads to “NFL RedZone.”

Fever Ratings Fall Without Clark, but Rest of WNBA Game 1s Surge

The Indiana Fever game drew 47% fewer viewers this year.
exclusive
September 16, 2025

ESPN, Fox One Added 1M Sign-Ups in First 10 Days After Launch

The two high-profile streaming services have strong starts with consumers.
Sep 14, 2025; Kansas City, Missouri, USA; Philadelphia Eagles wide receiver DeVonta Smith (6) makes a reception defended by Kansas City Chiefs cornerback Trent McDuffie (22) during the fourth quarter of the game at GEHA Field at Arrowhead Stadium.
September 16, 2025

Eagles-Chiefs Super Bowl Rematch Sets Early NFL TV Ratings Mark

Several new milestones are established with the big early-season matchup.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Greg Olsen
September 16, 2025

Greg Olsen on Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.
Jul 27, 2025; Chicago, Illinois, USA; Injured Indiana Fever guard Caitlin Clark (22) looks on from the bench during the first half of a basketball game against the Chicago Sky at United Center.
September 15, 2025

WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence

Caitlin Clark played in just 13 of 44 regular-season games.
Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.
September 15, 2025

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Las Vegas Aces
September 15, 2025

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.