What’s in a Name?

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    • CAA Sports and the Los Angeles Clippers will seek a record-breaking naming rights deal.

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The Los Angeles Clippers expect their new arena in Inglewood to open for the 2024–2025 NBA season. The team is hoping it will have a name well before that.

Dubbed the Inglewood Basketball and Entertainment Center, the Clippers and CAA Sports, the agency selling the naming rights to the venue, believe that it will come with a record price tag.

The current record is held by Scotiabank, which will pay $639 million over 20 years to have its name on the home arena of the Toronto Maple Leafs and Raptors.

Recent Naming Rights Deals

Allegiant Stadium in Las Vegas, between $20 million and $25 million per year, term unknown

Climate Pledge Arena (Amazon) in Seattle, between $15 million and $20 million, term unknown

SoFi Stadium in Los Angeles, $400 million total, 20 years

UBS Arena in New York, $300 million, 20 years

Chase Center in San Francisco, between $300 million and $400 million, 20 years