Dubbed the Inglewood Basketball and Entertainment Center, the Clippers and CAA Sports, the agency selling the naming rights to the venue, believe that it will come with a record price tag.
The current record is held by Scotiabank, which will pay $639 million over 20 years to have its name on the home arena of the Toronto Maple Leafs and Raptors.
Recent Naming Rights Deals
Allegiant Stadium in Las Vegas, between $20 million and $25 million per year, term unknown
Climate Pledge Arena (Amazon) in Seattle, between $15 million and $20 million, term unknown
SoFi Stadium in Los Angeles, $400 million total, 20 years
UBS Arena in New York, $300 million, 20 years
Chase Center in San Francisco, between $300 million and $400 million, 20 years