Tuesday, August 4, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

All About the CFP?

  • al reports have suggested the Big Ten, ACC, and Pac-12 pursued an alliance to provide a united front during discussions about expanding the College Football Playoff.
  • But so far, none of the conferences have made a decision about whether they support the existing proposal.
Photo: Douglas DeFelice-USA TODAY/Design: Alex Brooks

Several reports have suggested the Big Ten, ACC, and Pac-12 pursued an alliance to provide a united front during discussions about expanding the College Football Playoff from four to 12 teams. 

And while conferences mentioned “championship” expansion in both the press release and news conference, none of the commissioners said whether they plan to support the proposal on the table. 

The one thing the commissioners did appear to agree on? They’re all still researching expansion, and haven’t made a decision yet. (Though Kliavkoff and Warren noted their respective conferences support expanding the CFP in theory.)

Evening the Playing Field?

At first, the CFP’s proposed expansion didn’t seem that controversial across the Power 5 landscape. After all, more spots meant more opportunities for previously snubbed FBS schools to get bids. It also may mean more lucrative TV contracts — even if that comes at the expense of unpaid athletes playing longer seasons.

But there weren’t any representatives from the Big Ten, Pac-12, or ACC in the room when the decision was made. The committee included Notre Dame athletic director Jack Swarbrick (Notre Dame is independent for football) and commissioners from the Big 12, Mountain West, and yes, the SEC. 

But then, Oklahoma and Texas announced they plan to leave the Big 12 for the SEC. It’s easy to see why the optics of the CFP expansion committee and the SEC’s back-channelling may have been questionable to other conferences. 

On the alliance presser, commissioners did praise the committee for their thorough proposal. But when it comes time to vote, Warren said: “We need to make sure we have an inclusive voice.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ohio State Buckeyes defensive end Caden Curry (92) celebrates after recovering the fumble in the second half of the NCAA football game at Ohio Stadium on Saturday, Nov. 22, 2025 in Columbus, Ohio.

Colleges Are Avoiding Transparency on Jersey Patch Deals

Ohio State said the jersey patch deal was made between Learfield and Chase.

Handful of NBA Draft Picks Could Return to College After Ruling

Four players drafted in June could return to college. 
Jun 18, 2023; Omaha, NE, USA; An on-deck circle with the NCAA logo is pictured on the field before the game between the Virginia Cavaliers and the TCU Horned Frogs at Charles Schwab Field Omaha

Ruling Gives NCAA Athletes From Class of 2022 5th Year of Eligibility

The proposed class action was filed after the new NCAA eligibility policy.
podcast thumbnail mobile
Front Office Sports Today

Meet The Next MLS Commissioner Larry Berg

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
March 11, 2025; Las Vegas, NV, USA; Oregon State Beavers celebrate after defeating the Portland Pilots after the game in the final of the West Coast Conference tournament at Orleans Arena. Mandatory Credit: Kyle Terada-Imagn Images

Oregon State Women’s Basketball Players Launch Unionization Effort

The players will test whether state laws will recognize them as employees.
July 31, 2026

College Jersey Patch Market Finds Its Benchmark

“The market has now been set,” one exec told FOS.
Jul 28, 2026; Chicago, IL, USA; Big Ten Conference Commissioner Tony Petitti speaks during Media Days at Hilton Chicago.
July 31, 2026

College Football Playoff Expansion Stalls As Season Approaches

Week 1 games begin Sept. 3 ahead of Labor Day weekend.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Jan 8, 2026; Glendale, AZ, USA; Mississippi Rebels linebacker Princewill Umanmielen (1) against the Miami Hurricanes during the 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium.
July 29, 2026

Ole Miss Sues Two Former Players Who Transferred to LSU

Both players followed their previous coach, Lane Kiffin, to Baton Rouge.
July 29, 2026

TCU AD on Senate College Sports Bill: ‘This Is Our Mess’

Mike Buddie doesn’t blame Congress for bill’s delay.
July 28, 2026

Every Major College Jersey Patch Deal So Far

A comprehensive list of all jersey patch partnerships announced so far.
American Conference Commissioner Tim Pernetti walks next to the court before the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.
July 28, 2026

American Conference Continues to Explore Private Capital Deals

Deals that would sell ownership stakes in the conference are “not realistic.”