Saturday, May 9, 2026

Weekly Whip Around: Weighing the Pros and Cons of Bowl Season Part 2

By: Trace Welch, @twelch88

My last weekly whip around delved into the issue of the ever-expanding College Football bowl season. Each and every year it seems that a new bowl game is added which affords more teams the opportunity to participate in their own championship contest which rewards their effort and performances during the regular season. Division I student athletes provide so much time, energy, and effort which should be rewarded with opportunities such as playing in a “championship” contest at the end of the regular season.

College football has provided this opportunity with their bowl game format of postseason play, which provides two teams the opportunity to play in their own championship game that is a nationally televised contest. There are numerous advantages to the college bowl season format as presently constructed and a few of these pros include profitability for the Universities and their respective Conferences, rewarding student athletes for their hard work, and promoting and expanding the reach of NCAA football with increasing television ratings. Although there are advantages to the college bowl season, the format is not without its disadvantages.

The biggest problem with the bowl season was addressed this year with the first-ever College Football Playoff. In years past, there always seemed to be controversy over who the final two teams should be that play for the championship. There always seemed to be multiple deserving teams, which prompted the NCAA to create a four team playoff, allowing a larger number of teams to compete for the championship. Although this was a step in the right direction, there will always be controversy over who should be in the playoff; whether it is teams ranked 3rd and 4th like in years past, or the 5th and 6th ranked teams like this year. This is a problem that my never be solved since someone will always be left out of the playoff that warrants consideration for inclusion. Although that is one con that seems nearly impossible to correct, there are other cons that could be solved with diligent research and responsible decision-making.

I highlighted the profitability of bowls in my last whip around, however it is not a given that schools and conferences will turn a profit by participating in a postseason contest. Every year there seems to be a few schools that actually lose money by participating in a bowl game. This happens because schools spend so much money by having to transport players, coaches, and others affiliated with the programs to the bowl site. This however is not the only expense for the athletic departments of these respective schools. The conferences and schools are required to buy a certain allotment of tickets and hotel rooms when agreeing to participate in the bowl contests[1]. Between the amount of money that is “eaten” by the school when not selling all of their tickets, as well as the transportation expenses, it is very possible for a school to lose money when participating in bowls that have small payouts.

This ability to lose money puts athletic departments in a tough situation, as they would be lambasted by peers and the media if they were to rob their student athletes of an opportunity for postseason play, because they were afraid to lose money. Although there are advantages to the college bowl season, there are also disadvantages that need to be considered when evaluating the future of the postseason bowl format in NCAA Division I football.

[1] https://articles.latimes.com/2012/dec/30/sports/la-sp-1231-bcs-payouts-20121231

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

DraftKings, FanDuel Push Further Into Prediction Markets

“It’s one of our fastest to profitability business lines we’ve ever launched.”

Kim Ng: Don’t Expect Robot Umps in Pro Softball Anytime Soon

The AUSL commissioner said her league doesn’t need ABS—yet.
Skip Bayless, Stephen A Smith Shae Cornette First Take
opinion

Skip Bayless Re-Energizes ‘First Take’ in ESPN Return

Will more appearances by Bayless follow?
NFL Referee Carl Cheffers signals a penalty during the Buffalo Bills game against the Cincinnati Bengals at home in Orchard Park on Jan. 22.

NFL and Refs Ratify New 7-Year CBA

The seven-year deal eliminates the need for replacement officials.

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.
NBA Cup
November 26, 2025

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
February 11, 2026

Jameis Winston Says He’s Given Seven Figures to Florida State

Winston led Florida State football to its last national championship. 
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Fernando Tatis
October 6, 2025

Arbitrator Says Tatis Jr. Must Pay Big League Advance Millions

Tatis has called the agreement a “predatory” loan.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 11, 2025

NBA Christmas Slate Leans on LeBron, Steph; Bets on Flagg

The Lakers, Warriors, and Rockets are all in action.