• Loading stock data...
Monday, September 15, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Webinar: How Innovations In Tech Can Help Venues Prepare For Sports’ Return

  • Artificial intelligence and “touchless” technology will be key in keeping fans safe this fall.
  • Striking a balance between safety and fun will also be important.
USATSI

When live sports do make their way back to stadiums throughout North America, things will look a little bit different. Artificial intelligence and other new digital technologies will play an even more significant role in keeping fans, athletes, and venue staff safe and creating positive experiences.

In this webinar, Vice President of Samsung Electronics America Brett Unzicker and HAVRION Chief Technology Officer Daniel Rodriguez join Joe Londergan of Front Office Sports for a discussion on emerging technology in the sports landscape and shaping a new and improved version of live sports.

Edited highlights appear below:

How artificial intelligence can be used to create safer stadiums (05:14)

Unzicker: “We’re working with artificial intelligence that ties to crowd movements. So actually utilizing camera analytics and displaying, if you will, how crowds can get in and around and through venues in the safest way possible. Whether that’s for a safety perspective or whether that’s to the shortest concession line, what we’re doing at Samsung through a variety of partners is really revolutionizing the way people go to venues.”

On using technology to create positive fan experiences (17:55)

Rodriguez: “It focuses, obviously, on building an intimate relationship using technology between the brand and the consumer. It’s about owning that relationship, not just at the time of the event or if they happen to be a season ticket holder…We want to own that experience in perpetuity and more importantly, consistently. And so there’s a unique marrying of technologies, obviously when they’re in venue and outside of venue, to be able to create those unique customer experiences. But then at a moment’s notice inside of these venues, whether it’s something that is as serious as an emergency communication or whether it’s a unique personalized fan experience, being able to use things like location-based services, personalized profiles, and then specifically things like social media to be able to engage that customer to create those powerful experiences.”

On maintaining a balance between safety and fun (35:38)

Unzicker: “I think ultimately it’s really about this seamless, curated experience for fans that is mandatory to compete with the living room…We’ve heard two different things from customers. A lot of people don’t want to think about having their temperature checked when they walk up. Some people want to just know that it’s being done with a thermal sensor and they’re getting to go into the venue and they’re having the time of their life. Other venues want to go the other way with it and want to make sure everybody’s checked. I don’t think there’s a wrong way either in either position.”

On 5G Affecting Fan Experience (1:01:13)

Rodriguez: “5G is going to give us a really whole new set of capabilities in how we augment that customer experience. But also I think for owners and operators, it’s going to allow a far more contextual experience with their customer in real time. So being able to measure sentiment real-time based upon maybe the fact that through the use of 5G, we can see that a percentage of the venue is actually using their phone and they’re on their social media apps, or they’re watching a YouTube video. What do we need to do inside of the space to recapture that attention? And so through the use of that real-time, high-speed transfer of sentiment driven information…will be able to take and process this information in real-time and be able to uniquely and situationally improve the experience for their customers over time.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 3, 2025; Miami, Florida, USA; Miami Heat guard Terry Rozier (2) warms up prior to the game against the Washington Wizards at Kaseya Center.
Sponsored

Hornets Cancel Sports Betting Night Vs. Heat Over Terry Rozier Tie-In

Terry Rozier is under federal investigation for point-shaving in a 2023 game when he was on the Hornets.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.