Sunday, October 25, 2026

Today’s the Day for WBD to Match Amazon’s NBA Offer

  • WBD would have to risk precious cash to counter, according to a report. 
  • The next media-rights deal reportedly will not have matching rights. 
Ron Chenoy-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

TNT Sports’ fate with the NBA could be officially sealed by the end of Monday. 

Warner Bros. Discovery, the network’s parent company, has until the end of Monday to match any part of the NBA’s new media-rights deal. If it attempts to match any package, it will likely be Amazon’s $1.8 billion–per-year agreement. (WBD currently pays the league $1.2 billion under the current deal, which expires after next season.)

Update, July 22, 3:53 p.m. ET: Warner Bros. Discovery announced its intention to match in a statement on Monday afternoon. Read more about the decision here.

Matching might be easier said than done. 

“Amazon spent I think a bunch of time trying to construct the offer in a way Warner wouldn’t be able to match,” The Ringer’s Bill Simmons recently said on The Town podcast. According to Simmons, the Amazon deal contains a promise to pay multiple years up front into an escrow account. “And now Warner, which doesn’t have a ton of cash, would then have to take on way more debt and basically risk the future of the company, I would say, to pay for three years of that. That’s like $5.5 billion.” (Amazon’s cash reserves are dozens of times larger than WBD’s.)

The NBA appears to have learned its lesson on the matching-rights situation. The Athletic reported over the weekend that the new media-rights deal won’t have them for its three partners. 

The league has been in purgatory since finalizing its agreements as it waits for WBD to decide whether it’s going to attempt to match or move on. Should WBD pass, it may mean the 2024–25 season would mark the final year of Inside the NBA, the network’s revered show for decades, headlined by Charles Barkley. Barkley said he plans to retire from television at the end of next season, which has been met with skepticism. 

Like the rest of the NBA, Barkley should finally get some clarity on the situation by the end of Monday. 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL’s Paris Game Kicks Off Despite Saturday Protests

The Saints and Steelers played at Stade de France in Paris.

CFB Coach Firings: NC State, Maryland, Baylor Owe More Than $30M

More costly coaching changes could follow as pressure mounts across college football.

Troy Aikman Says He’d Consider Role With Cowboys

Aikman welcomes conversations with Jerry Jones as his ESPN contract nears expiration.
podcast thumbnail mobile
Front Office Sports Today

10/23/26 – JJ Watt Takes CBS Chair, FIFA Rights Shake-Up, Small-Market World Series

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

Luke Kuechly Calls Netflix NFL Role a Work ‘In Progress’

Kuechly is also calling some regional NFL action for CBS.
Jan 12, 2026; Pittsburgh, PA, USA; ESPN Monday Night Football logo on an end zone camera before the Pittsburgh Steelers host the Houston Texans in an AFC Wild Card Round game at Acrisure Stadium. Mandatory Credit: Charles LeClaire-Imagn Images
October 23, 2026

Ranking Troy Aikman’s Likeliest ESPN Replacements

ESPN has yet to formally offer Aikman a new contract.
Aug 30, 2018; New York, NY, USA; Television personality Britt McHenry in the stands during a second round match between Novak Djokovic of Serbia and Tennys Sandgren of the United States on day four of the 2018 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center. Mandatory Credit: Jerry Lai-USA TODAY Sports
October 23, 2026

Britt McHenry Out at Trump Admin After Viral Drink-Throwing Incident

McHenry joined the State Department as a press advisor last month.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
Zach Lowe Sean Fennessey The Ringer
October 22, 2026

Substack: No Deal With The Ringer, Even as Talent Flocks to Platform

Zach Lowe is the latest Ringer talent to launch a Substack newsletter.
Troy Aikman
October 22, 2026

Examining Troy Aikman’s Options After J.J. Watt-CBS Deal 

Aikman has yet to receive a formal offer to return to ESPN.
NBC Sports Logo
October 22, 2026

Comcast-NBCUniversal Split Comes With $1B Cost, Layoffs

The NBC Sports parent company will take on a hefty restructuring charge.
October 22, 2026

FIFA’s World Cup Rights Shake-Up Could Favor NBC Over Fox

It’s bad news for Fox and great news for Telemundo’s parent, NBC.