Wednesday, September 16, 2026

Today’s the Day for WBD to Match Amazon’s NBA Offer

  • WBD would have to risk precious cash to counter, according to a report. 
  • The next media-rights deal reportedly will not have matching rights. 
Ron Chenoy-USA TODAY Sports

TNT Sports’ fate with the NBA could be officially sealed by the end of Monday. 

Warner Bros. Discovery, the network’s parent company, has until the end of Monday to match any part of the NBA’s new media-rights deal. If it attempts to match any package, it will likely be Amazon’s $1.8 billion–per-year agreement. (WBD currently pays the league $1.2 billion under the current deal, which expires after next season.)

Update, July 22, 3:53 p.m. ET: Warner Bros. Discovery announced its intention to match in a statement on Monday afternoon. Read more about the decision here.

Matching might be easier said than done. 

“Amazon spent I think a bunch of time trying to construct the offer in a way Warner wouldn’t be able to match,” The Ringer’s Bill Simmons recently said on The Town podcast. According to Simmons, the Amazon deal contains a promise to pay multiple years up front into an escrow account. “And now Warner, which doesn’t have a ton of cash, would then have to take on way more debt and basically risk the future of the company, I would say, to pay for three years of that. That’s like $5.5 billion.” (Amazon’s cash reserves are dozens of times larger than WBD’s.)

The NBA appears to have learned its lesson on the matching-rights situation. The Athletic reported over the weekend that the new media-rights deal won’t have them for its three partners. 

The league has been in purgatory since finalizing its agreements as it waits for WBD to decide whether it’s going to attempt to match or move on. Should WBD pass, it may mean the 2024–25 season would mark the final year of Inside the NBA, the network’s revered show for decades, headlined by Charles Barkley. Barkley said he plans to retire from television at the end of next season, which has been met with skepticism. 

Like the rest of the NBA, Barkley should finally get some clarity on the situation by the end of Monday. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ndamukong Suh

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”

ABC Draws Record 3.2M Viewers for US Open Men’s Final

Alexander Zverev defeated Ben Shelton to claim his second Grand Slam title.
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver during the 2026 NBA draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images

Adam Silver: It Would Be a ‘Failure’ If Trail Blazers Left Portland

Silver spoke after the NBA Board of Governors meetings in New York.

Senators Stage Effort to Pass the Protect College Sports Act

An opposition coalition has formed to block the bill.
podcast thumbnail mobile
Front Office Sports Today

9/16/26 – Silver Talks Clippers Fallout, Ole Miss Braces for Kiffin Return, Novig CEO on Sweeney Backlash

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”

Stephen A. Smith: McAfee Has a ‘Different Set of Rules’ at ESPN

Smith signed a nine-figure contract with ESPN last year.
Oct 1, 2023; Houston, Texas, USA; Former Houston Texans JJ Watt speaks to the fans during his Ring Of Honor Ceremony at halftime during the game between the Texans and Pittsburgh Steelers at NRG Stadium. Mandatory Credit: Thomas Shea-USA TODAY Sports
Opinion
September 14, 2026

J.J. Watt Wasn’t Better Than Tony Romo—but He Was Good Enough

Watt will remain with CBS’s top team for at least two more weeks.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers wide receiver Mike Evans (5) makes a touchdown catch over Los Angeles Rams cornerback Jaylen Watson (35) in the second half at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images
September 14, 2026

Netflix’s Australia Game Ties YouTube’s NFL Numbers From Brazil

The subscription streaming service posted an increase in global viewership.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Aug 8, 2026; Canton, OH, USA; Chris Berman moderates the Pro Football Hall of Fame enshrinement at Tom Benson Hall of Fame Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
September 14, 2026

How ESPN Will Use Chris Berman in Its Super Bowl Coverage

Berman has covered 44 straight Super Bowls and watched all 60.
Chairman of the Senate Commerce, Science, and Transportation Committee Senator Ted Cruz (R-TX) speaks during a committee event with the Artemis II crew members on Capitol Hill in Washington, D.C., U.S., May 12, 2026. REUTERS/Kylie Cooper
September 12, 2026

ESPN Faces Criticism for Giving Ted Cruz ‘GameDay’ Air Time

No opponents of the Protect College Sports Act have been interviewed on “GameDay.”
September 12, 2026

Revamped McAfee Kicking Contest Pays First Winner $1.2M

The contest has entered its fourth season on College GameDay.
The Herd
Exclusive
September 12, 2026

Colin Cowherd Buys Stake in EPL’s Ipswich

Other Ipswich investors include Marques Colston and Ed Sheeran.