Thursday, July 2, 2026

Today’s the Day for WBD to Match Amazon’s NBA Offer

  • WBD would have to risk precious cash to counter, according to a report. 
  • The next media-rights deal reportedly will not have matching rights. 
Ron Chenoy-USA TODAY Sports

TNT Sports’ fate with the NBA could be officially sealed by the end of Monday. 

Warner Bros. Discovery, the network’s parent company, has until the end of Monday to match any part of the NBA’s new media-rights deal. If it attempts to match any package, it will likely be Amazon’s $1.8 billion–per-year agreement. (WBD currently pays the league $1.2 billion under the current deal, which expires after next season.)

Update, July 22, 3:53 p.m. ET: Warner Bros. Discovery announced its intention to match in a statement on Monday afternoon. Read more about the decision here.

Matching might be easier said than done. 

“Amazon spent I think a bunch of time trying to construct the offer in a way Warner wouldn’t be able to match,” The Ringer’s Bill Simmons recently said on The Town podcast. According to Simmons, the Amazon deal contains a promise to pay multiple years up front into an escrow account. “And now Warner, which doesn’t have a ton of cash, would then have to take on way more debt and basically risk the future of the company, I would say, to pay for three years of that. That’s like $5.5 billion.” (Amazon’s cash reserves are dozens of times larger than WBD’s.)

The NBA appears to have learned its lesson on the matching-rights situation. The Athletic reported over the weekend that the new media-rights deal won’t have them for its three partners. 

The league has been in purgatory since finalizing its agreements as it waits for WBD to decide whether it’s going to attempt to match or move on. Should WBD pass, it may mean the 2024–25 season would mark the final year of Inside the NBA, the network’s revered show for decades, headlined by Charles Barkley. Barkley said he plans to retire from television at the end of next season, which has been met with skepticism. 

Like the rest of the NBA, Barkley should finally get some clarity on the situation by the end of Monday. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.

Celtics Send Jaylen Brown to Sixers in Swap of Huge Contracts

Paul George is set to make $54 million next year.
Jan 25, 2025; San Francisco, California, USA; Los Angeles Lakers forward LeBron James (23) talks with Golden State Warriors guard Stephen Curry (30) and forward Draymond Green (right) after the game at Chase Center. Mandatory Credit: Darren Yamashita-Imagn Images

LeBron Watch 2026: Where Does the NBA’s Biggest Free Agent Fit Best?

James won’t return to the Lakers after eight seasons.
podcast thumbnail mobile
Front Office Sports Today

7/2/26 – Celtics Trade Jaylen Brown, World Cup Ratings Smash Records, Serena Knee Scare, Bobby Bonilla Day

0:00

Featured Today

Kansas City Chiefs

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.

PGA Tour’s Biggest Events Deliver Ratings Gains Ahead of TV Talks

The $20 million events are a model for the new Championship Series.
Mar 1, 2023; Indianapolis, IN, USA; CBS Sports senior NFL reporter Jonathan Jones during the NFL Scouting Combine at the Indiana Convention Center. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
July 1, 2026

Jonathan Jones in Advanced Talks to Leave CBS for The Athletic

Jones first joined CBS in 2019.
Oct 24, 2025; Los Angeles, California, USA; NBA on Prime reporter Allie Clifton (right) interviews Los Angeles Lakers guard Austin Reaves (15) after the game against the Minnesota Timberwolves at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 1, 2026

Allie Clifton Credits ‘Road Trippin’ for Changing Her Career

Richard Jefferson approached Clifton to join the podcast in 2017.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 1, 2026

World Cup Sets Group Stage Ratings Records for Fox, Telemundo

Both Fox and Telemundo have posted an extensive series of viewership milestones.
Rob Stone speaks during the Fox Sports Big Noon Kickoff NCAA football pregame show, Saturday, Oct. 9, 2021, at the Pentacrest in Iowa City, Iowa.
June 30, 2026

A Bandwagoner’s Guide to the USMNT World Cup Run

Rob Stone breaks down the Americans’ outlook ahead of Wednesday.
June 30, 2026

Comcast’s NBCUniversal Split Could Give the NFL More Leverage

The forthcoming split will reverberate throughout the entire media business.
May 1, 2026; Louisville, KY, USA; Dave Portnoy walks and gives a thumbs up to his fans during the 152nd running of the Kentucky Oaks at Churchill Downs. Mandatory Credit: Scott Utterback/USA TODAY NETWORK via Imagn Images
June 29, 2026

Dave Portnoy Discusses His Book, Barstool’s Talent Pipeline

Portnoy also addressed his relationship with the Big Ten.