• Loading stock data...
Sunday, May 19, 2024

Want to Stream Live Sports? Better Know Your Bundle Options First

  • Comcast’s new StreamSaver bundle adds to a fast-growing number of combined offerings.
  • Each of the new tie-ups leaves out a meaningful amount of sports content.

Another day, another new streaming bundle. 

The pace of repackaging of services isn’t actually quite that fast, but it’s also not that far off, leaving a growing amount of confusion for fans and subscribers.

Comcast said it will now package its Peacock with rival services Netflix and Apple TV+ in a single bundle, called StreamSaver, to be offered to its customers starting later this month, and at a discounted price compared to the combined cost of purchasing the three separately. The offering arrives just days after Warner Bros. Discovery unveiled plans to package its Max along with Disney+ and Hulu in a single bundle set to debut this summer. 

Those packages, meanwhile, follow the previously announced sports-oriented bundle, widely called “Spulu,” (or “Hulu for sports”), that involves WBD, ESPN, and Fox; the separate Disney-specific combination that includes Disney+, ESPN+, and Hulu, and debuted in 2019; and a discounted combination of Max and Netflix for Verizon subscribers. 

“We’ve been bundling video successfully and creatively for 60 years,” Comcast CEO Brian Roberts said at the MoffettNathanson Media, Internet & Communications Conference. “And so this is the latest iteration of that, and I think will be a pretty compelling package.”

Pitfalls Abound

Roberts’s remarks are not that surprising. But in each of these instances, the bundles fail to get a fan much closer to getting a truly comprehensive amount of sports content—something that’s already a challenging task as many leagues continue to splinter their rights into smaller chunks in a pursuit to reach consumers in additional places. Among the shortcomings of the various bundles: 

  • StreamSaver: It offers the Premier League, Olympics, an extensive amount of college sports, MLS, Sunday Night Football, and perhaps even more NFL in the future. But it leaves out anything held by ESPN, CBS Sports, Amazon, Fox Sports, WBD, and many smaller outlets.
  • Max-Disney+-Hulu: This package is among the weaker ones on the market as it relates to sports, and could see even more winnowing in that area if TNT Sports fails to retain its NBA rights.
  • “Spulu”: It omits about half of the NFL and significant amounts of college sports and soccer, golf, tennis, and horse racing, among other sports, leading to widespread criticism of its perceived utility.
  • Disney: Not surprisingly, this bundle is by far the most integrated and mature offering, and will be expanded later this year with the development of an ESPN tile within Disney+. But it all remains the work of just one company. 

And regional sports networks—still a meaningful part of overall sports consumption whether it be on cable or over-the-air platforms, and despite the challenges in that sector—are essentially nowhere to be found in any of the new streaming bundles. 

The bulked-up offering around Peacock, however, could represent a boost for that service. Its current subscriber total of 34 million—far less than most of its primary rivals—still makes it arguably something of an underperformer given the breadth of sports it offers by itself. 

With the start of football season—a key driver of sports consumption—a little more than three months away, many of these services will need to finalize pricing and availability details in the coming weeks. 

Copy Link
Link Copied
Link Copied

What to Read


DSG’s Path to Revival Faces Major Pushback from MLB, NBA, and NHL

Three major pro leagues raise further concerns about the bankrupt Bally Sports parent.

NFL’s Christmas Shake-Up: Netflix and Amazon Will Take It Over in ’25

This is the new-age NFL, where anything goes, if the price is right.

Amazon’s Thursday Night Fever: Banking on Caitlin Clark’s Impact

Clark makes her home debut for the Indiana Fever on Thursday night.

NFL’s Schedule Points to Network Strategies: Chiefs Lead, Texans Rise

The two-time defending champions are a fixture across many of the league’s tentpole events.
podcast thumbnail mobile
Front Office Sports Today

MLB, NBA, NHL Broadcasting Future Goes to Court


Featured Today

Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

Caitlin Clark Debuts With WNBA’s Most-Watched Game in Decades

The game averaged 2.12 million viewers, the WNBA’s highest since 2001.
May 15, 2024

NFL Signs Three-Year Christmas Day Deal With Netflix

The streamer will show two holiday games in 2024 and one apiece in ’25 and ’26.
May 15, 2024

MLB Slams Bally Sports Parent, Calls Blackout of Several Teams ‘Harmful’

The league blasts the bankrupt Bally Sports parent in a new court filing.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
May 14, 2024

Amazon’s Upfront: What It Reveals About the Company’s Sports Plans

The online retail and streaming giant announces plans for a new set of sports films.
Apr 5, 2024; Cleveland, OH, USA; Connecticut Huskies guard Paige Bueckers (5) reacts in the second quarter against the Iowa Hawkeyes in the semifinals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.
May 14, 2024

‘Full Court Press’ Is ESPN’s Best Sports Doc in Years, and a Sequel Is Coming

Sources say Paige Bueckers is already being eyed as one of the stars.
May 13, 2024

NFL’s Next Big Moment Underway As the 2024 Schedule (Slowly) Releases

A rematch of the Ravens-Chiefs playoff game will begin the league’s 2024 regular season.
May 11, 2024

Behind the Scenes of a New Caitlin Clark Docuseries

Andrews says this kind of story about women’s sports hasn’t been told yet.