Tuesday, November 3, 2026

Inside the AUSL’s Explosive Growth

Athletes Unlimited CEO Jon Patricof joins Margaret Fleming of Front Office Sports to discuss:

  • Pausing basketball and volleyball to focus entirely on softball
  • Record TV audiences and sellouts across the AUSL’s six markets
  • New investment from former Intel president Renee James
  • Preparing the league for a huge Olympic softball moment
  • Signing star rookie NiJaree Canady after contract negotiations

Matt Iseman takes viewers beyond the scoreboard, inside the deals, and face-to-face with the personalities shaping sports.

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