The Premier League has 1.9 billion followers across 189 countries. That kind of scale doesn’t just happen, it has to be built, maintained, and deepened every single week.
In this episode of FOS Explains, Derryl Barnes breaks down how the Premier League is using Microsoft technology to personalize the fan experience at global scale and what it looks like when AI turns 30 seasons of match data into something every fan can actually use.
From the infrastructure powering real-time data delivery to the Premier League Companion powered by Microsoft Copilot, this is the story of how one of the world’s most-watched sports properties keeps getting closer to its fans, one personalized interaction at a time.
What you’ll learn:
– How Microsoft Azure handles the Premier League’s matchday data demands
– What the Premier League Companion is and how it personalizes your experience
– Why personalization at this scale is a blueprint for any business trying to grow its audience
– The technology making it possible for 1.9 billion fans to feel like the league was built for them
Presented by Microsoft.
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