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Wednesday, October 1, 2025

Jeffrey Kaplan on the Investment Boom Reshaping Sports Ownership

In Episode 10 of Portfolio Players presented by E*TRADE from Morgan Stanley, Andalusian Sports Advisors co-founder Jeffrey Kaplan shares what it’s like to be at the center of some of the sports world’s biggest team sales.

Kaplan reveals behind-the-scenes insights from his involvement in the sales of the Carolina Panthers, Washington Commanders, Everton FC, and more, and explains why his advisory work allows him to stay objective without the conflict of ownership. 

He also unpacks how private equity is shifting power dynamics in the NFL, how David Tepper reshaped Charlotte’s sports scene, and why women’s leagues like the WNBA and NWSL need stronger business infrastructure to match growing enthusiasm.

Kaplan maps out what makes sports a uniquely resilient asset class—and why responsible ownership is as much about the fans as it is about the balance sheet.

Portfolio Players is Front Office Sports’s original series diving into the deals, capital, and power players redefining the business of sports. Subscribe now for insights from the decision-makers building the future of the game.

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