Gaming Ads Heat Up

    • More than 1.54 billion impressions were generated by gaming industry TV advertisements.
    • This article was first published in the FOS Daily Newsletter. Subscribe here.

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Video game advertisements are heating up as the holiday season nears and next-gen console releases are on the horizon. More than 1.54 billion impressions were generated by gaming industry TV advertisements from Sept. 16 to Oct. 15, largely driven by sports programming. 

The NFL accounted for 247.8 million impressions, with the NBA postseason making up 131.6 million. Sony, Nintendo and EA Sports were the top three companies benefitting from the ad impressions.

While sports are aiding gaming ads, gamers are pushing products more than ever before.

Gamer’s Star Appeal: 

$120 million — Earnings by the top 10 esports players in 2019

$20 million — Tyler “Ninja” Blevins’ multi-year deal with Microsoft’s Mixer before it shut down

7.46 billion — Gaming views on Twitch, YouTube and Facebook in 2020 Q3