Quick Hits

Gaming Ads Heat Up

Oct 25, 2020 | 05:01 pm

UPDATED Oct 25, 2020 | 06:33 pm

EA Sports

Video game advertisements are heating up as the holiday season nears and next-gen console releases are on the horizon. More than 1.54 billion impressions were generated by gaming industry TV advertisements from Sept. 16 to Oct. 15, largely driven by sports programming.

The NFL accounted for 247.8 million impressions, with the NBA postseason making up 131.6 million. Sony, Nintendo and EA Sports were the top three companies benefitting from the ad impressions.

While sports are aiding gaming ads, gamers are pushing products more than ever before.

Gamer’s Star Appeal:

$120 million — Earnings by the top 10 esports players in 2019

$20 million — Tyler “Ninja” Blevins’ multi-year deal with Microsoft’s Mixer before it shut down

7.46 billion — Gaming views on Twitch, YouTube and Facebook in 2020 Q3

Latest Stories

Dec 25, 2011; Green Bay, WI, USA; An NBC TV camera during the game between the Chicago Bears and Green Bay Packers at Lambeau Field. The Packers defeated the Bears 35-21.

55 minutes ago

NBCU Betting on Big February Sports Run to Reignite Peacock Growth

Despite a fast-growing set of sports programming, subscribers have plateaued.

Dec 11, 2017; Orlando, FL, USA; New York Yankees outfielder Giancarlo Stanton (27) talks with Yes Network during the winter meetings at Walt Disney World Swan and Dolphin Resort.

exclusive

1 hour ago

Yankees RSN and Comcast Reach Deal, Preserving Local Access

After nearly a year of acrimony, a new agreement is quietly struck.

exclusive

2 hours ago

WNBA Hasn’t Countered Players’ Latest Offer As Deadline Closes In

The deadline for the sides to reach a labor deal is Friday.

What to Read

opinion

by Michael McCarthy and Daniel Roberts

The New Brady Rules: Why NFL QBs Turned TV Talents Are Double-Dipping

Tom Brady started it, and now other NFL TV stars want dual gigs.

Jan 2, 2026; Washington, District of Columbia, USA; Washington Wizards center Alex Sarr (20) and Washington Wizards guard CJ McCollum (3) celebrate during the first half against the Brooklyn Nets at Capital One Arena.

by Colin Salao

Winning Gets in the Way of Wizards, Nets Tank Jobs

The NBA recently floated rule changes to curb tanking.

Jacksonville Jaguars safety Antonio Johnson (26) celebrates a pick six during the second quarter in an NFL football matchup at EverBank Stadium, Sunday, Jan. 4, 2026, in Jacksonville, Fla.

by Eric Fisher

NFL Sees Highest Viewership in More Than 35 Years

The league posts its second-best viewership total on record.

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.