Video game advertisements are heating up as the holiday season nears and next-gen console releases are on the horizon. More than 1.54 billion impressions were generated by gaming industry TV advertisements from Sept. 16 to Oct. 15, largely driven by sports programming.
The NFL accounted for 247.8 million impressions, with the NBA postseason making up 131.6 million. Sony, Nintendo and EA Sports were the top three companies benefitting from the ad impressions.
While sports are aiding gaming ads, gamers are pushing products more than ever before.
Gamer’s Star Appeal:
$120 million — Earnings by the top 10 esports players in 2019
$20 million — Tyler “Ninja” Blevins’ multi-year deal with Microsoft’s Mixer before it shut down
7.46 billion — Gaming views on Twitch, YouTube and Facebook in 2020 Q3
![[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26465842_168416386_lowres-scaled.jpg?quality=100&w=1024)
![[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26636703-scaled-e1770932227605.jpg?quality=100&w=1024)
