• Loading stock data...
Friday, July 11, 2025
    More
    Quick Hits

    ViacomCBS Details Plans for Kid-Focused NFL Wild-Card Game

    By
    Dec 15, 2020 | 06:35 pm
    UPDATED Feb 19, 2023 | 03:34 pm
    The NFL is trying to reach a kid-friendly broadcast.
    Isaiah J. Downing-USA TODAY Sports

    Slime, googly eyes, and virtual filters are coming to the NFL.

    ViacomCBS is going all-in on a kid-focused broadcast of its Jan. 10 wild-card game on Nickelodeon.

    Coverage begins with a Von Miller-hosted special highlighting SpongeBob’s best sports moments. A few other things viewers can look forward to:

    • A preview of the series “Kamp Koral: SpongeBob’s Under Years” at halftime
    • Appearances from “All That” stars Gabrielle Nevaeh Green and Lex Lumpkin
    • Over-the-top animated graphics in replay packages 
    • A new website, NFLNickPlay.com, featuring football lessons and exclusive pre-game content

    ViacomCBS reportedly paid around $70 million for the game. Amazon Prime Video will also stream the main CBS broadcast. 

    As new NFL rights negotiations get underway, networks are vying for more viewers to potentially sweeten their status with the league. 

    Disney has tested airing different versions of one football game across multiple networks, with an upcoming wild-card broadcast on Freeform tailored to young, female viewers.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Jul 10, 2025; Wimbledon, United Kingdom; Iga Swiatek of Poland at her on court interview after winning her match against Belinda Bencic of Switzerland on day 11 at All England Lawn Tennis and Croquet Club.
    by

    Wimbledon Set to Deliver Strong Finals Matchup for ESPN
    Novak Djokovic is still in the hunt for his 25th Grand Slam.
    Feb 5, 2025; New Orleans, LA, USA; NFLPA executive director Lloyd Howell during the NFLPA press conference at the Super Bowl LIX media center at the Ernest N. Morial Convention Center.
    by

    NFLPA Head Has Side Hustle With PE Firm That Can Invest in..
    The NFLPA’s executive director is embroiled in multiple controversies.
    by

    Deion Sanders Rips ‘Bulljunk’ in CFB, Calls for NFL-Style Salary Cap
    Coach Prime is frustrated with the new revenue-sharing era.
    by

    F1’s ESPN-Apple Dilemma Could Come Down to Reach vs. Money
    MLB and MLS games on Apple TV+ have not drawn huge audiences.

    Featured Today

    Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
    by

    CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure
    As players defect to college, the Canadian Hockey League won’t cede ground.
    Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
    July 9, 2025

    The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’
    Demand for the oddly shaped bats has stayed strong across the sport.
    July 6, 2025

    American Celebs Want to Be Sports Owners. Soccer Is Where They Start
    As U.S. team prices climb, investors set their sights abroad.
    July 5, 2025

    Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual
    Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley
    Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.