Monday, July 27, 2026

Las Vegas Touts $1.5B Formula One Impact, but Reality Is Complicated

  • F1 is boasting a $1.5 billion economic impact from the Las Vegas Grand Prix, more than the Super Bowl.
  • The race faced several issues and is even dealing with a lawsuit.
Lucas Peltier-USA TODAY Sports

At face value, it seems Formula One’s inaugural Las Vegas Grand Prix last November was a resounding success.

F1 announced the race brought an economic impact of $1.5 billion to the city—which is 50% more than what Super Bowl LVIII generated three months later. The race also pulled in 1.3 million viewers, more than the average F1 race last season, despite the 1 a.m. ET start time and both the drivers’ and constructors’ championships already clinched.

On Monday, the league announced a deal with the Las Vegas Convention and Visitors Authority to “strengthen the relationship between F1 and Las Vegas” by the time the second iteration of the race comes around. The LVCVA is tasked with marketing Southern Nevada, so a partnership between the two sides makes sense, especially as Las Vegas and F1 are locked into a 10-year agreement that runs until 2032. 

Reality Check

The Las Vegas GP was anything but a smooth ride. 

While the city attempts to boast about the economic impacts of the race, several business owners have said they’ve been negatively impacted by the race, with one, Ellis Island Hotel and Casino, filing a lawsuit against the Las Vegas Grand Prix and Clark County in May.

“Plaintiffs’ reasonable and justified business expectations were substantially interfered with, compromised, and adversely impacted when Defendants herein transferred the public rights of way abutting and/or adjacent to the Las Vegas Strip into a 3.8-mile race track and apparently entered into contractual agreements to do so for up to an additional nine (9) years into the future,” the suit read.

The lawsuit tracks with the reports of several businesses—and even hotels—struggling with price increases as well as pedestrian and traffic blockages in the lead-up to the race.

The race itself wasn’t particularly compelling—Max Verstappen won, just as he did in 19 of the 22 races last year—but the weekend’s most memorable event on track happened in the usually uneventful practice session, when Ferrari driver Carlos Sainz drove over a loose drain cover that stopped the session.

Sainz, through no fault of his own, was handed a 10-place grid penalty because the team had to replace the car’s energy store, while the fans waited hours only to be sent home when the session was called off.

The drivers also spoke out about their dissatisfaction with the spectacle, as Verstappen called it “99% show,” while seven-time world champion Lewis Hamilton called it a “circus.

LVCVA Connected to WNBA Probe

The LVCVA is a government-funded agency that has promoted several Las Vegas sporting events, including the Super Bowl and last year’s race before it was an official partner. But the organization is embroiled in some hot water at the moment in another sport.

The WNBA’s Aces are under investigation after the LVCVA announced it would pay $100,000 to each of the team’s players for a partnership, which would be a violation of the league’s protocol if the team were involved in the negotiations.

The LVCVA is also taking some heat after multiple reports surfaced that the team has spent millions of taxpayer dollars on influencers, including $4 million worth of tickets for last year’s Grand Prix.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Golden Knights Owner Joins Race for Vegas NBA Expansion Team

The Golden Knights owner is leaning partially on his successful NHL track record.
Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.

PWHL Adds 4 Teams Amid Expansion Spree

The next four teams will bring the league up to 12 franchises.
podcast thumbnail mobile
Front Office Sports Today

7/27/26 – LeBron’s 76ers Decision, WNBA Officiating Overhaul, Michigan AD Buyout

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Packers Say Other NFL Teams Have An ‘ATM Machine’ They Lack

The NFL team reiterates it will not sell the Lambeau Field naming rights.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots wide receiver Stefon Diggs (8) during halftime against the Seattle Seahawks in Super Bowl LX at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
July 27, 2026

Big Names Remain Unsigned as NFL Training Camps Open

Stefon Diggs and Tyreek Hill are two receivers still available.
July 27, 2026

LIV’s Future Faces New Questions As Finale Appears in Doubt

LIV has three more events scheduled in August.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 26, 2026

LeBron’s Decision Leaves Three Big Questions for the NBA

James’s decision allows free agency to finish.
July 26, 2026

Messi to Skip Another MLS All-Star Game, but Avoids Repeat Ban

Messi just led Argentina to its second straight World Cup Final.
July 26, 2026

WNBA Will Tackle Officiating Woes With New Replay Center

The WNBA will use the NBA’s replay center facility in New Jersey.
July 25, 2026

Engelbert Dodges Question on Her Future as Commissioner

The WNBA commissioner has been under pressure over multiple perceived scandals.