Friday, April 10, 2026

Las Vegas Touts $1.5B Formula One Impact, but Reality Is Complicated

  • F1 is boasting a $1.5 billion economic impact from the Las Vegas Grand Prix, more than the Super Bowl.
  • The race faced several issues and is even dealing with a lawsuit.
Lucas Peltier-USA TODAY Sports

At face value, it seems Formula One’s inaugural Las Vegas Grand Prix last November was a resounding success.

F1 announced the race brought an economic impact of $1.5 billion to the city—which is 50% more than what Super Bowl LVIII generated three months later. The race also pulled in 1.3 million viewers, more than the average F1 race last season, despite the 1 a.m. ET start time and both the drivers’ and constructors’ championships already clinched.

On Monday, the league announced a deal with the Las Vegas Convention and Visitors Authority to “strengthen the relationship between F1 and Las Vegas” by the time the second iteration of the race comes around. The LVCVA is tasked with marketing Southern Nevada, so a partnership between the two sides makes sense, especially as Las Vegas and F1 are locked into a 10-year agreement that runs until 2032. 

Reality Check

The Las Vegas GP was anything but a smooth ride. 

While the city attempts to boast about the economic impacts of the race, several business owners have said they’ve been negatively impacted by the race, with one, Ellis Island Hotel and Casino, filing a lawsuit against the Las Vegas Grand Prix and Clark County in May.

“Plaintiffs’ reasonable and justified business expectations were substantially interfered with, compromised, and adversely impacted when Defendants herein transferred the public rights of way abutting and/or adjacent to the Las Vegas Strip into a 3.8-mile race track and apparently entered into contractual agreements to do so for up to an additional nine (9) years into the future,” the suit read.

The lawsuit tracks with the reports of several businesses—and even hotels—struggling with price increases as well as pedestrian and traffic blockages in the lead-up to the race.

The race itself wasn’t particularly compelling—Max Verstappen won, just as he did in 19 of the 22 races last year—but the weekend’s most memorable event on track happened in the usually uneventful practice session, when Ferrari driver Carlos Sainz drove over a loose drain cover that stopped the session.

Sainz, through no fault of his own, was handed a 10-place grid penalty because the team had to replace the car’s energy store, while the fans waited hours only to be sent home when the session was called off.

The drivers also spoke out about their dissatisfaction with the spectacle, as Verstappen called it “99% show,” while seven-time world champion Lewis Hamilton called it a “circus.

LVCVA Connected to WNBA Probe

The LVCVA is a government-funded agency that has promoted several Las Vegas sporting events, including the Super Bowl and last year’s race before it was an official partner. But the organization is embroiled in some hot water at the moment in another sport.

The WNBA’s Aces are under investigation after the LVCVA announced it would pay $100,000 to each of the team’s players for a partnership, which would be a violation of the league’s protocol if the team were involved in the negotiations.

The LVCVA is also taking some heat after multiple reports surfaced that the team has spent millions of taxpayer dollars on influencers, including $4 million worth of tickets for last year’s Grand Prix.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mayweather Contradicts Key Details Surrounding Pacquiao Fight Plans

Mayweather is also supposed to fight Mike Tyson in an exhibition.

Verstappen’s F1 Future in Doubt, Says Slow Start Isn’t the Reason

Verstappen is 28, but is already in his 12th year in F1.

NFL Annual Meeting to Tackle Rule Changes, Refs, and Media Rights

The league will advance its preparations for next season.

Max Verstappen Ejects Reporter From Press Conference: ‘Get Out’

Verstappen sits at No. 8 in the drivers’ championship.

Featured Today

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 

Masters Ticket Crackdown Playing Out Behind Closed Doors

Dozens of fans were questioned upon entry Thursday.
April 8, 2026

What the Core Designation Means Under the New WNBA CBA

Ten WNBA players were cored this week, with one notable absence.
April 9, 2026

NFL Targets OTAs, Minicamps for Replacement Refs Rollout

The league takes further steps to prepare a group of alternates.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 8, 2026

LIV Signs Prediction-Market Deal As PGA Tour Has Held Off

LIV signed a short-term deal for Masters week.
April 8, 2026

Masters Remains Power Broker As PGA Tour, LIV Golf Divide Lingers

Augusta National chairman Fred Ridley stressed collaboration this week.
April 8, 2026

NFL’s Melbourne Opener Sparks Frenzy, Ticket Issues, Team Unease

Ticket demand far outstrips supply at the expansive Australian stadium.
April 7, 2026

MLB’s Rookie Stars Are Delivering Big Value on Small Contracts

A fertile crop of first-year players is making an immediate impact.