• Loading stock data...
Tuesday, January 27, 2026

Las Vegas Touts $1.5B Formula One Impact, but Reality Is Complicated

  • F1 is boasting a $1.5 billion economic impact from the Las Vegas Grand Prix, more than the Super Bowl.
  • The race faced several issues and is even dealing with a lawsuit.
Lucas Peltier-USA TODAY Sports

At face value, it seems Formula One’s inaugural Las Vegas Grand Prix last November was a resounding success.

F1 announced the race brought an economic impact of $1.5 billion to the city—which is 50% more than what Super Bowl LVIII generated three months later. The race also pulled in 1.3 million viewers, more than the average F1 race last season, despite the 1 a.m. ET start time and both the drivers’ and constructors’ championships already clinched.

On Monday, the league announced a deal with the Las Vegas Convention and Visitors Authority to “strengthen the relationship between F1 and Las Vegas” by the time the second iteration of the race comes around. The LVCVA is tasked with marketing Southern Nevada, so a partnership between the two sides makes sense, especially as Las Vegas and F1 are locked into a 10-year agreement that runs until 2032. 

Reality Check

The Las Vegas GP was anything but a smooth ride. 

While the city attempts to boast about the economic impacts of the race, several business owners have said they’ve been negatively impacted by the race, with one, Ellis Island Hotel and Casino, filing a lawsuit against the Las Vegas Grand Prix and Clark County in May.

“Plaintiffs’ reasonable and justified business expectations were substantially interfered with, compromised, and adversely impacted when Defendants herein transferred the public rights of way abutting and/or adjacent to the Las Vegas Strip into a 3.8-mile race track and apparently entered into contractual agreements to do so for up to an additional nine (9) years into the future,” the suit read.

The lawsuit tracks with the reports of several businesses—and even hotels—struggling with price increases as well as pedestrian and traffic blockages in the lead-up to the race.

The race itself wasn’t particularly compelling—Max Verstappen won, just as he did in 19 of the 22 races last year—but the weekend’s most memorable event on track happened in the usually uneventful practice session, when Ferrari driver Carlos Sainz drove over a loose drain cover that stopped the session.

Sainz, through no fault of his own, was handed a 10-place grid penalty because the team had to replace the car’s energy store, while the fans waited hours only to be sent home when the session was called off.

The drivers also spoke out about their dissatisfaction with the spectacle, as Verstappen called it “99% show,” while seven-time world champion Lewis Hamilton called it a “circus.

LVCVA Connected to WNBA Probe

The LVCVA is a government-funded agency that has promoted several Las Vegas sporting events, including the Super Bowl and last year’s race before it was an official partner. But the organization is embroiled in some hot water at the moment in another sport.

The WNBA’s Aces are under investigation after the LVCVA announced it would pay $100,000 to each of the team’s players for a partnership, which would be a violation of the league’s protocol if the team were involved in the negotiations.

The LVCVA is also taking some heat after multiple reports surfaced that the team has spent millions of taxpayer dollars on influencers, including $4 million worth of tickets for last year’s Grand Prix.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 21, 2025; Las Vegas, NV, USA; McLaren driver Lando Norris (4) Red Bull Racing driver Max Verstappen (1) and Mercedes driver George Russell (63) pose for a photo with race engineer Gianpiero Lambiase following the Las Vegas Grand Prix at Las Vegas Strip Circuit.

F1 Breaks Ratings Record, Widespread Changes Coming in 2026

ESPN held F1’s U.S. broadcasting rights for eight years.
Verstappen

F1 Las Vegas Grand Prix Breaks Viewership Record In Year 3

The previous two races started at 1 a.m. ET. 
Nov 23, 2025; Paradise, Nevada, USA;Las Vegas Raiders quarterback Geno Smith (7) is sacked by Cleveland Browns defensive tackle Mike Hall Jr. (51) and defensive end Isaiah McGuire (57) in the second half at Allegiant Stadium.

Raiders Cut Losses by Firing Chip Kelly, Highest-Paid NFL OC

The Raiders had lured Kelly away from Ohio State with a $6 million salary.

Wings Win No. 1 Pick Again—and Chance to Reunite Bueckers, Fudd

The 2026 WNBA season is in jeopardy due to CBA negotiations.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Dec 6, 2025; Fort Lauderdale, Florida, USA; Vancouver Whitecaps FC forward Brian White (24) controls the ball defended by Inter Miami defender Maximiliano Falcon (37) in the first half during the 2025 MLS Cup at Chase Stadium.

MLS Jumps Into Prediction Markets With Polymarket Deal

It joins the NHL in embracing the controversial prediction-market industry.
January 25, 2026

Seahawks-Patriots Super Bowl Rematch Sets Stage for TV Milestone

The Seattle-New England matchup revives a classic from 11 years ago.
January 26, 2026

Super Bowl LX Ticket Resale Prices Climb in Post-Chiefs Dynasty Era

A newer host market and a different matchup brings renewed market energy.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 24, 2026

NBA Postpones Wolves Game After ICE Shooting in Minneapolis

The game has been rescheduled to Sunday.
January 24, 2026

Dana White Makes Changes for More Exciting UFC Fights on Paramount

White is doubling certain fighter bonuses and adding new ones.
January 23, 2026

WNBA Could Be Weeks Away From Delaying Season

The league still has not responded to a December proposal from players.
LIV Golf team 4Aces GC at Dutchman's Pipe in West Palm Beach, Florida, USA.
January 22, 2026

What Do LIV Golf’s Team GMs Do? ‘Wear a Lot of Hats’

The GM of Dustin Johnson’s LIV team functions like a one-man C-suite.