Tuesday, October 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Las Vegas Touts $1.5B Formula One Impact, but Reality Is Complicated

  • F1 is boasting a $1.5 billion economic impact from the Las Vegas Grand Prix, more than the Super Bowl.
  • The race faced several issues and is even dealing with a lawsuit.
Lucas Peltier-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

At face value, it seems Formula One’s inaugural Las Vegas Grand Prix last November was a resounding success.

F1 announced the race brought an economic impact of $1.5 billion to the city—which is 50% more than what Super Bowl LVIII generated three months later. The race also pulled in 1.3 million viewers, more than the average F1 race last season, despite the 1 a.m. ET start time and both the drivers’ and constructors’ championships already clinched.

On Monday, the league announced a deal with the Las Vegas Convention and Visitors Authority to “strengthen the relationship between F1 and Las Vegas” by the time the second iteration of the race comes around. The LVCVA is tasked with marketing Southern Nevada, so a partnership between the two sides makes sense, especially as Las Vegas and F1 are locked into a 10-year agreement that runs until 2032. 

Reality Check

The Las Vegas GP was anything but a smooth ride. 

While the city attempts to boast about the economic impacts of the race, several business owners have said they’ve been negatively impacted by the race, with one, Ellis Island Hotel and Casino, filing a lawsuit against the Las Vegas Grand Prix and Clark County in May.

“Plaintiffs’ reasonable and justified business expectations were substantially interfered with, compromised, and adversely impacted when Defendants herein transferred the public rights of way abutting and/or adjacent to the Las Vegas Strip into a 3.8-mile race track and apparently entered into contractual agreements to do so for up to an additional nine (9) years into the future,” the suit read.

The lawsuit tracks with the reports of several businesses—and even hotels—struggling with price increases as well as pedestrian and traffic blockages in the lead-up to the race.

The race itself wasn’t particularly compelling—Max Verstappen won, just as he did in 19 of the 22 races last year—but the weekend’s most memorable event on track happened in the usually uneventful practice session, when Ferrari driver Carlos Sainz drove over a loose drain cover that stopped the session.

Sainz, through no fault of his own, was handed a 10-place grid penalty because the team had to replace the car’s energy store, while the fans waited hours only to be sent home when the session was called off.

The drivers also spoke out about their dissatisfaction with the spectacle, as Verstappen called it “99% show,” while seven-time world champion Lewis Hamilton called it a “circus.”

LVCVA Connected to WNBA Probe

The LVCVA is a government-funded agency that has promoted several Las Vegas sporting events, including the Super Bowl and last year’s race before it was an official partner. But the organization is embroiled in some hot water at the moment in another sport.

The WNBA’s Aces are under investigation after the LVCVA announced it would pay $100,000 to each of the team’s players for a partnership, which would be a violation of the league’s protocol if the team were involved in the negotiations.

The LVCVA is also taking some heat after multiple reports surfaced that the team has spent millions of taxpayer dollars on influencers, including $4 million worth of tickets for last year’s Grand Prix.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mark Walter’s F1 Team Still Has Zero Points After Azerbaijan GP

The Cadillac team, which began racing this year, is in 11th place.
Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.

F1 Plans 2027 Middle East Return Despite Iran War

F1’s first two 2027 races are scheduled for Bahrain and Saudi Arabia.
Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.
podcast thumbnail mobile
Front Office Sports Today

10/6/26 – Portnoy on Fox Exit, Rays Are Hottest Ticket, LeBron’s Fanatics Helicopter Commute

0:00

Featured Today

Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Apr 7, 2026; Salt Lake City, Utah, USA; Edmonton Oilers center Connor McDavid (97) warms up before a game against the Utah Mammoth at Delta Center.
First at FOS
October 5, 2026

NHL ‘Hot for Hockey’ Audio Shorts Campaign Is Done

The league says it was meant to be a one-week-only campaign.
Feb 9, 2024; Las Vegas, Nevada, USA; A LIV Golf sign is observed prior to the second round of the LIV Golf Las Vegas tournament at Las Vegas Country Club.
October 5, 2026

LIV Readies for Next Phase of Bankruptcy

The Chapter 11 case is playing out in New Jersey.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 4, 2026

NFL ‘Looking Into’ Contentious Trey McBride–Ref Incident

The NFLPA called it “unacceptable.”
October 3, 2026

NFL Unsportsmanlike Conduct Fines Way Down in Week 3

Only 5 players were fined, compared to 13 after Week 2.
Sep 27, 2026; Rio De Janeiro, BRA; A tifo featuring images of
First at FOS
October 2, 2026

NFL, NFLPA Yet to Hold Real Talks on More Games Abroad

The CBA requires consultation with the union.
Feb 9, 2026; San Francisco, CA, USA; San Francisco 49ers owner Jed York at the Super Bowl LX host committee handoff press conference at Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
October 2, 2026

NFL Suspends Jed York 6 Games After Prostitution Sting Arrest

The 49ers owner was also fined $500,000.