Tuesday, April 21, 2026

Las Vegas Touts $1.5B Formula One Impact, but Reality Is Complicated

  • F1 is boasting a $1.5 billion economic impact from the Las Vegas Grand Prix, more than the Super Bowl.
  • The race faced several issues and is even dealing with a lawsuit.
Lucas Peltier-USA TODAY Sports

At face value, it seems Formula One’s inaugural Las Vegas Grand Prix last November was a resounding success.

F1 announced the race brought an economic impact of $1.5 billion to the city—which is 50% more than what Super Bowl LVIII generated three months later. The race also pulled in 1.3 million viewers, more than the average F1 race last season, despite the 1 a.m. ET start time and both the drivers’ and constructors’ championships already clinched.

On Monday, the league announced a deal with the Las Vegas Convention and Visitors Authority to “strengthen the relationship between F1 and Las Vegas” by the time the second iteration of the race comes around. The LVCVA is tasked with marketing Southern Nevada, so a partnership between the two sides makes sense, especially as Las Vegas and F1 are locked into a 10-year agreement that runs until 2032. 

Reality Check

The Las Vegas GP was anything but a smooth ride. 

While the city attempts to boast about the economic impacts of the race, several business owners have said they’ve been negatively impacted by the race, with one, Ellis Island Hotel and Casino, filing a lawsuit against the Las Vegas Grand Prix and Clark County in May.

“Plaintiffs’ reasonable and justified business expectations were substantially interfered with, compromised, and adversely impacted when Defendants herein transferred the public rights of way abutting and/or adjacent to the Las Vegas Strip into a 3.8-mile race track and apparently entered into contractual agreements to do so for up to an additional nine (9) years into the future,” the suit read.

The lawsuit tracks with the reports of several businesses—and even hotels—struggling with price increases as well as pedestrian and traffic blockages in the lead-up to the race.

The race itself wasn’t particularly compelling—Max Verstappen won, just as he did in 19 of the 22 races last year—but the weekend’s most memorable event on track happened in the usually uneventful practice session, when Ferrari driver Carlos Sainz drove over a loose drain cover that stopped the session.

Sainz, through no fault of his own, was handed a 10-place grid penalty because the team had to replace the car’s energy store, while the fans waited hours only to be sent home when the session was called off.

The drivers also spoke out about their dissatisfaction with the spectacle, as Verstappen called it “99% show,” while seven-time world champion Lewis Hamilton called it a “circus.

LVCVA Connected to WNBA Probe

The LVCVA is a government-funded agency that has promoted several Las Vegas sporting events, including the Super Bowl and last year’s race before it was an official partner. But the organization is embroiled in some hot water at the moment in another sport.

The WNBA’s Aces are under investigation after the LVCVA announced it would pay $100,000 to each of the team’s players for a partnership, which would be a violation of the league’s protocol if the team were involved in the negotiations.

The LVCVA is also taking some heat after multiple reports surfaced that the team has spent millions of taxpayer dollars on influencers, including $4 million worth of tickets for last year’s Grand Prix.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mayweather Contradicts Key Details Surrounding Pacquiao Fight Plans

Mayweather is also supposed to fight Mike Tyson in an exhibition.

Verstappen’s F1 Future in Doubt, Says Slow Start Isn’t the Reason

Verstappen is 28, but is already in his 12th year in F1.

NFL Annual Meeting to Tackle Rule Changes, Refs, and Media Rights

The league will advance its preparations for next season.

Max Verstappen Ejects Reporter From Press Conference: ‘Get Out’

Verstappen sits at No. 8 in the drivers’ championship.

Featured Today

Quinnipiac women's varsity rugby

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
Nelly Korda takes part in the first round of the 2025 CME Group Tour Championships at Tiburon Golf Club at the Ritz Carlton Golf Resort in Naples on Thursday, Nov. 20, 2025.

LPGA Season Kicks Off With First Major—and a $60K Plunge Pool

The Chevron Championship tees off Thursday in Houston.
April 21, 2026

NWSL Will Add Its 18th Team in Columbus

The league wanted to award another expansion team for 2028 this year.
April 21, 2026

NBA Coaching Carousel Could Shake Up College Basketball

Dusty May and Todd Golden could get NBA coaching looks.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
April 21, 2026

NFL Rookie Deals Will Top $50M for the First Time Since 2010

This year’s top pick will make nearly $55 million.
Jan 27, 2026; Pittsburgh, PA, USA; Pittsburgh Steelers head coach Mike McCarthy (left) speaks at a press conference introducing him as the next head coach of the Steelers as general manager Omar Khan (right) listens in at PNC Champions Club at Acrisure Stadium.
April 21, 2026

New NFL Draft 8-Minute Rule Has GMs Planning Differently

Before 2008, teams had 15 minutes between first-round selections.
April 20, 2026

Premier League Title Race Tightens With Big Money on the Line

The Stan Kroenke-controlled club is now in a tight battle for the league title.
Seattle Torrent @ Vancouver Goldeneyes at Pacific Coliseum
April 20, 2026

How PWHL’s Gold Plan Takes Tanking Off the Table

The system determines which team earns the top PWHL draft pick.