• Loading stock data...
Wednesday, July 24, 2024
Join us this September for Tuned In Request to Attend

F1 Las Vegas Overnight Race Posts Strong Viewership

  • ESPN’s presentation of the race, which ran from 1 a.m. to 3:05 a.m. ET, averaged 1.3 million viewers.
  • It was the second-most-streamed F1 race on ESPN+, just behind this season’s Miami Grand Prix.
Red Bull Racing driver Max Verstappen of The Netherlands during the Las Vegas Grand Prix at Las Vegas Strip Circuit.
Gary A. Vasquez-USA TODAY Sports

The inaugural Formula 1 Las Vegas Grand Prix was a spectacle to behold that attracted strong American viewership despite a late-night start time and a host of other issues.

ESPN’s presentation of the race, which ran from 1 a.m. to 3:05 a.m. ET, averaged 1.3 million viewers — the third-largest F1 audience of the season on cable and the sixth-largest for any Disney-owned platform this season. The telecast peaked between 1:15 a.m. and 1:30 a.m. ET with 1.5 million viewers.

Las Vegas posted the highest local market rating for Max Verstappen’s win with a 7.4; the next closest was Los Angeles with 1.5. 

The LVGP was the most-watched Formula 1 race since the Canadian Grand Prix in June, which attracted 1.76 million viewers on ABC. It was also the second-most-streamed F1 race on ESPN+, just behind this season’s Miami Grand Prix (streaming numbers were not disclosed).

Despite the overnight telecast, the highly anticipated Vegas race posted better viewership numbers than ESPN’s season-long average of 1.12 million viewers — down 9% from last season’s record 1.2 million viewers per race.

Although the weekend started with a few bumps — both figurative and literal due to poor track conditions — the first F1 Las Vegas Grand Prix will likely be seen as a success.

Aside from the robust viewership, national and local Las Vegas sportsbooks reported record betting handles for the race. BetMGM said it saw triple the number of bets of any prior F1 race.

Formula 1 and owner Liberty Media are pleased with the product, as they have already committed to keeping the race in Las Vegas through 2032.

Copy Link
Link Copied
Link Copied

What to Read

Verstappen’s Slump Sparks F1 Ratings: Will More U.S. Fans Watch?

Formula One viewership has stalled over the last year as Verstappen has dominated.

WNBA All-Star Weekend Signals League’s Growth, Delivers Action

The WNBA All-Star weekend was a showcase of the league’s rise driven by rookies.

Stephen A. Smith: Skip and I Are Done As TV Team

The broadcaster delivered the news himself on his YouTube show.
podcast thumbnail mobile
Front Office Sports Today

NFL’s 18-Game Season & Contract Holdouts, Olympics’ Newest Sport


Featured Today

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.
July 22, 2024

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’
July 20, 2024

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.

DSG Nears Deals With Comcast, NBA, NHL to Aid Reorganization

The bankrupt Bally Sports parent company nears deals with Comcast, the NBA, and the NHL.
Jun 6, 2024; Boston, Massachusetts, USA; Shaquille O'Neal looks on before the game between the Boston Celtics and the Dallas Mavericks in game one of the 2024 NBA Finals at TD Garden.
July 24, 2024

TNT Launches an A-List Marketing Blitz to Save ‘Inside the NBA’

The push has fans, players, and celebrities making noise.
July 24, 2024

NBA Rejects TNT Sports’ Bid, Chooses Amazon for National Media Rights

The league rejects TNT Sports’ bid to exercise its matching rights, saying the terms did not meet Amazon.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 23, 2024

Everything You Need to Know: Where NBA, WBD Stand in Rights Decision

The interpretation of TNT Sports’ matching rights with the NBA amplifies the drama in the high-profile saga.
July 23, 2024

Comcast Scores With NBA Deal and Olympics, but Financial Issues Brew

The NBC Sports parent company details its new NBA rights deal, even before a league announcement.
July 23, 2024

WNBA Smashes Ratings Record With Competitive All-Star Game

The game was the league’s highest rated in more than 20 years.
July 22, 2024

Sports TV Ratings Tend to Dip During Election Season, but Money Will Flow

Prior history suggests the upcoming election season will again prove disruptive to sports viewership.