• Loading stock data...
Monday, September 15, 2025
One Day till Tuned In! Get a Last Second Ticket!

Vaunt Wants to Give Athletes a New Place to Tell Their Story

Roger Mason Jr. hopes his new platform will be a place for fans to get an unfiltered look into the lives of athletes.

The first show on Vaunt is titled 84/7 and lets users take a look inside Antonio Brown’s life. (Photo via VAUNT’s Facebook)


Vaunt (verb): to boast about or praise.

When you want it and how you want it — that’s what the founders of Vaunt wanted to create for consumers. Hearing straight from the source allows consumers to get the story right the first time, and personalities are able to do just that with the help of Vaunt.

The company, who just recently had their launch party in New York City, celebrated the launch of their first celebrity channel “84/7,” featuring Pittsburgh Steelers wide receiver Antonio Brown.

With the channels, Vaunt’s aim is to provide a platform for celebrity personalities like Antonio Brown to allow their fans to truly understand their story.

https://twitter.com/vaunt/status/900159643464470528

“Other people usually tell your story… My fans can tune in to see everything on 84/7,” explains Brown.

Vaunt provides an opportunity for athletes and other celebrity personalities to be genuine with their fans. The genuine feel that Vaunt encourages allows for relatability and an opportunity for celebrities to redefine their brand into exactly what they want it to be — no media personnel involved.

Co-founder Roger Mason Jr. knows a thing or two about what it is like to have the media tell your story for you.

A 10-year NBA veteran, Mason Jr. experienced the lifestyle of an athlete and noticed a need for a platform for celebrity personalities to portray their own story rather than allowing the media tell it for them.

Photo via VAUNT Twitter

The live video series allows athletes to be themselves, as it goes completely unscripted.

It provides a raw, emotional experience for viewers that they cannot get anywhere else. Whether it is live training sessions, hanging out with friends and family or returning home to give back, subscribers will see what inspires personalities like AB to do what they do.

It can be difficult to understand the pressures of the lifestyle that personalities live, so Vaunt allows consumers to be able to broaden their perspective by gaining insight into the lifestyle.

Vaunt is unique because it allows inside access to high-profile celebrities. Some of the features included in a subscription are exclusive inside access by the personality filmed by a producer, ability to chat with the personality, unscripted special moments with the personality, and personality merchandise.

Not only do fans have access to their favorite personalities, but they will have an opportunity to see how the personalities think. Once they begin to understand their favorite role models, they are able to contribute to collaborative conversations to inspire the personalities on ideas to next projects and what categories they can become influencers in.

Vaunt is subscribable through Google Play and is both Apple and Android friendly. Your subscription can be either monthly or yearly. Additionally, there is a free trial period offered. Stay tuned to hear the real story from upcoming personalities first hand, and be ready to be a part of redefining the media world as we know it.


This piece has been presented to you by SMU’s Master of Science in Sport Management.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1/

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.

Trump Push to End Quarterly Earnings Has Major Sports Ramifications

U.S. President Trump proposes moving to semi-annual reporting for public companies.
Joe Burrow

Joe Burrow Out for Months After Bengals’ Pricey Offseason

Tee Higgins and Ja’Marr Chase are the highest-paid WR duo in NFL history.

Tush Push Debate Heats Up in Eagles Win, Ex-NFL Rules Chief Sounds..

The Eagles are continuing to run the quarterback-sneak play.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
August 11, 2025

NBA Christmas Schedule Leans on LeBron, Steph While Betting on Flagg

The Lakers, Warriors, and Rockets are all in action.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
August 10, 2025

Bears CEO: Arlington Heights Only Local Location for New Stadium

The Bears currently play in Soldier Field in downtown Chicago.
August 8, 2025

Three Schools Sue Mountain West, Commish Over Withheld Funds

Boise State, Colorado State, and Utah State intensified the court battle.
Courtesy: Harlem Globetrotters
July 25, 2025

The Harlem Globetrotters Have Changed Hands Repeatedly, but Keep Making Money

The team is gearing up for its 100th season.
July 16, 2025

Judge Rules for NFL, Fanatics Against Small Apparel Seller

The lawsuit argued the NFL “aids and abets” Fanatics with its strategy.