• Loading stock data...
Saturday, July 19, 2025

USC’s Transition To The Big Ten Will Be Lucrative, Challenging

  • USC kicks off its final season in the Pac-12 before moving to the Big Ten.
  • The Trojans have not made a College Football Playoff since it was started.
Tim Heitman-USA TODAY Sports

This weekend, the USC Trojans officially start winding down a century-long tenure in the Pac-12 before their move to the Big Ten — with all the pressure and uncertainty that entails.

“There’s an excitement in the air,” former USC quarterback and new NBC analyst Matt Cassel told Front Office Sports ahead of Saturday’s Week 0 matchup with San Jose State. 

USC and UCLA — which kicks off its season Sept. 2 against Coastal Carolina in Pasadena — will receive full revenue shares from the Big Ten’s $1 billion annual media rights deals (Oregon and Washington will accept reduced shares) while facing much stiffer competition.

And while the Trojans have never made the College Football Playoff — which will pay conferences $6 million for each team that makes it this year — Big Ten teams have appeared eight times compared to the Pac-12’s two.

The Trojans are thinking playoffs, Cassel said, and “anything less than that will feel like it was a little bit of a letdown.”

Long Road Ahead

Off the field, the road gets literally longer. New USC athletics director Jen Cohen, who previously held the position at Washington, will now navigate thousands of additional miles of cross-country travel for conference games — 15,000 miles roundtrip during USC’s inaugural Big Ten season.

Some around college football have raised concerns about the added travel’s impact on the well-being of athletes, particularly in non-revenue sports. But Cassel is bullish on more Rose Bowl-style matchups like USC-Ohio State on a consistent basis. 

“Now you’re going to get to see them in a regular season,” Cassel said, pointing to the Big Ten’s dissolvement of divisions, which will provide more varied gameday scenarios.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Netflix Beats Projections Again—and Plots Big Holiday Sports Slate

The streaming giant again beats analyst projections in every respect.

Cleveland’s WNBA Team Follows Golden State’s Proven Blueprint

The franchise will play its first WNBA season in 2028.

ESPN Bidding Against NBC, Apple for MLB Rights Package

The league continues to negotiate with multiple media-rights bidders.
Jul 15, 2025; Cumberland, Georgia, USA; National League designated hitter Kyle Schwarber (12) of the Philadelphia Phillies hits a home run in the swing off of after the 2025 MLB All Star Game ended in a tie at Truist Park.

MLB All-Star Game Viewership Dips Despite Historic Swing-Off

Game viewership falls 3% despite late dramatics in the unique tiebreaker.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
(NCL_OSU_11_SUGAR_LAURON 04JAN11) Ohio State Buckeyes quarterback Terrelle Pryor (2) slips around the Arkansas Razorbacks defense during first half of the Sugar Bowl at the Louisiana Superdome in New Orleans, January 4, 2011.

Terrelle Pryor’s Case for NIL Backpay Dismissed in Court

Pryor played seven years in the NFL after leaving OSU amid a scandal.
Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.
July 16, 2025

President Trump Is Actively Working on an NIL-Related Executive Order

It’s unclear what the executive order would include.
Mar 21, 2025; Seattle, WA, USA; Memphis Tigers head coach Penny Hardaway walks off the court after losing to Colorado State Rams at Climate Pledge Arena.
July 17, 2025

Memphis Basketball and Softball Placed on NCAA Probation

Memphis has had multiple NCAA issues since hiring Penny Hardaway.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 16, 2025

Alabama’s New Era Contends With NIL—and Nick Saban Rumors

Kalen DeBoer is entering his second season as head coach.
Texas Head Coach Steve Sarkisian waits to lead his team out of the tunnel ahead of the Longhorns' game against the Baylor Bears, Saturday, Sept. 23 at McLane Stadium in Waco.
July 15, 2025

Is a Texas Takeover About to Hit the SEC, On and Off..

The Longhorns are favored to win the SEC in their second year in the conference.
Georgia takes the field for the first half of the SEC championship game against Texas in Atlanta, on Saturday, Dec. 7, 2024.
July 15, 2025

SEC Lands Starring Role in Netflix College Football Docuseries

Netflix brings its sports storytelling to the heart of SEC football.