• Loading stock data...
Friday, December 26, 2025

Under Armour Raises Outlook As Revenue Jumps 91%

man_holding_football
Under Armour/Design: Alex Brooks

Under Armour released its second-quarter earnings Tuesday. Revenue totaled $1.4 billion, up 91% year-over-year. North American sales rose 101% year-over-year.

The athletic apparel maker credits strong growth in owned-and-operated stores for the boost.

  • Apparel revenue reached $874 million, a 105% increase.
  • Footwear revenue hit $343 million, an 85% increase.
  • Accessories revenue landed at $112 million, a 99% increase

Despite an 18% decline in ecommerce, the company raised its full-year 2021 outlook, expecting revenue to now climb at a “low-20s percentage rate” instead of a “high-teens percentage rate increase.”

Under Armour’s comeback — which includes a minimum wage increase to $15 — follows a significant restructuring plan that was implemented during the pandemic.

  • February 2021: Ended its on-field licensing contract with the NFL.
  • December 2020: Agreed to a buyout deal with the University of Cincinnati that got the brand out of a 10-year, $50 million contract five years early; terminated its 15-year, $280 million contract with UCLA.
  • October 2020: Sold the MyFitnessPal platform for $345 million.

After the Q2 spike, operating income is now expected to reach $215-$225 million in 2021 compared to the prior range of $105-115 million. Under Armour has a market cap of $9.65 billion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 25, 2024; Dallas, Texas, USA; A view of the NBA Christmas Day logo during the second half of the game between the Dallas Mavericks and the Minnesota Timberwolves at the American Airlines Center.

NBA Has Superior Slate Entering Christmas Face-Off With NFL

The NFL has scheduled Christmas games for six consecutive seasons.
Dec 25, 2024; Pittsburgh, Pennsylvania, USA; Netflix Christmas GameDay cake seen after the Kansas City Chiefs defeated the Pittsburgh Steelers at Acrisure Stadium.

Netflix Christmas Day Encore Will Test NFL’s Holiday Staying Power

This year’s doubleheader is lacking pivotal matchups.

How Tom Brady Has Improved in Year 2 on Fox

A veteran Fox NFL producer told FOS what has improved.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.

Wall Street Isn’t Buying Nike’s Turnaround Story Yet

Company shares go down significantly despite beating earnings expectations.
Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.
October 27, 2025

Has Hoka Peaked? Some Analysts Think So 

Hoka is on the decline, while On has more share to take.
Hoka Sneakers of various brands on display at a Dick's Sporting Goods retail store, New York, NY, August 4, 2025. China, Vietnam and Indonesia are the top countries where shoes are manufactured and tariffs of a minimum of 19% for these three countries goes into effect next week.
November 28, 2025

Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs 

“We haven’t seen a full quarter of results yet with tariffs.”
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
September 25, 2025

Swag Bags: How an Influencer Golf Brand Snagged Ryder Cup’s Top Accessory

The U.S. Ryder Cup team has a new look this week.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.