Thursday, August 27, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

Under Armour Raises Outlook As Revenue Jumps 91%

man_holding_football
Under Armour/Design: Alex Brooks

Under Armour released its second-quarter earnings Tuesday. Revenue totaled $1.4 billion, up 91% year-over-year. North American sales rose 101% year-over-year.

The athletic apparel maker credits strong growth in owned-and-operated stores for the boost.

  • Apparel revenue reached $874 million, a 105% increase.
  • Footwear revenue hit $343 million, an 85% increase.
  • Accessories revenue landed at $112 million, a 99% increase

Despite an 18% decline in ecommerce, the company raised its full-year 2021 outlook, expecting revenue to now climb at a “low-20s percentage rate” instead of a “high-teens percentage rate increase.”

Under Armour’s comeback — which includes a minimum wage increase to $15 — follows a significant restructuring plan that was implemented during the pandemic.

  • February 2021: Ended its on-field licensing contract with the NFL.
  • December 2020: Agreed to a buyout deal with the University of Cincinnati that got the brand out of a 10-year, $50 million contract five years early; terminated its 15-year, $280 million contract with UCLA.
  • October 2020: Sold the MyFitnessPal platform for $345 million.

After the Q2 spike, operating income is now expected to reach $215-$225 million in 2021 compared to the prior range of $105-115 million. Under Armour has a market cap of $9.65 billion.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center

NFL Won’t Reach Prediction-Market Deals Before Start of Season

“I would be incredibly shocked if anything at all happens this season.”
Feb 2, 2026; San Francisco, CA, USA; Los Angeles Rams linebackers Byron Young (0) and Jared Verse (8) pose during NFC practice at the NFL Flag Fieldhouse at Moscone Center South Building. Mandatory Credit: Kirby Lee-Imagn Images

TV Ratings Help Explain Why the NFL Killed the Pro Bowl

Average viewership fell by 57% in one year and 70% in four years.

NFL Owners Remain Confident About Roger Goodell Extension

The owners did not discuss it Wednesday during their meeting.

Jed York Absent From NFL Owners’ Meeting

49ers CEO Al Guido was the team’s primary representative.
podcast thumbnail mobile
Front Office Sports Today

8/27/26 – NFL Pro Bowl Eliminated, Walter Not Selling Dodgers, Jordan Skips NBC

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
Breaking

Callaway Drops Good Good Golf After Ad Fallout

Callaway and Good Good first partnered in 2023.
July 2, 2026

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.
DICK'S sporting good store at Independence Mall in Wilmington, N.C.
August 26, 2026

Golf Galaxy, Dick’s Pull Good Good Merchandise Amid Ad Controversy

Good Good Golf faces retail fallout after its controversial ad.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Nike store
June 26, 2026

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.
Lululemon
May 27, 2026

Lululemon Shares Pop After Agreeing to End Dispute With Founder

Chip Wilson in December called for a board shake-up.
May 13, 2026

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.
Apr 20, 2026; Boston, MA, USA; Sharon Lokedi (101) wins the women's division at the 130th running of the Boston Marathon.
May 12, 2026

Under Armour Pushes Sports Reset Amid Weak Earnings

Revenue was down 1% in the quarter.